Vietnam Infant Formula Milk Powder Market (2025-2031) | Companies, Size, Share, Analysis, Value, Industry, Revenue, Growth, Trends & Forecast

Vietnam Infant Formula Milk Powder Market Size Growth Rate

According to 6Wresearch, Vietnam Infant Formula Milk Powder Market size is projected to expand annually with CAGR of 7.3% during 2025 to 2031. Factors such as rising birth rate, expanding middle-class population and urbanization and lifestyle changes have pushed the market forward.

Vietnam Infant Formula Milk Powder Market Highlights

Report Name	Vietnam Infant Formula Milk Powder Market
Forecast Period	2025-2031
CAGR	7.3%
Growing Sector	Baby food

Topics Covered in the Vietnam Infant Formula Milk Powder Market Report

Vietnam Infant Formula Milk Powder Market report thoroughly covers the market by Types, distribution channels and by ingredients. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Infant Formula Milk Powder Market Synopsis

Vietnam infant formula milk powder market has experienced significant growth in recent years. As the disposable incomes and awareness of child nutrition is increasing with the time, respectively the market is moving forward. Parents are prioritizing premium formula products that address specific dietary needs and health benefits. International brands dominate the market, although local companies are also gaining traction with competitive pricing strategies. Urbanization and changing lifestyles have spurred the demand for convenient and high-quality infant nutrition solutions. Government regulations ensure product safety and quality, further enhancing consumer trust. The market is expected to continue its upward trend, supported by a growing population and evolving consumer preferences.

Vietnam infant formula milk powder market size is anticipated to expand at CAGR of 7.3% during the forecast period of 2025-2031. This market has witnessed significant growth over the past few years, as the market is supported by several key factors. One of the primary drivers is the increasing disposable income of families, which enables consumers to spend more on high-quality nutrition for their infants. Further, parents have started seeking convenient and reliable feeding solutions because of the rising urbanization and changing lifestyles.

This is observed that awareness about the importance of balanced nutrition during early childhood is increasing throughout the time among consumers. Results, it boosted demand for premium infant formula products enriched with essential vitamins and minerals. Furthermore, the relatively high birth rate in Vietnam compared to other Southeast Asian countries continues to contribute to the steady expansion of the market.

Despite of the growth, the Vietnam Infant Formula Milk Powder Industry has also few challenges that could impact its growth. One prominent issue is the increasing competition among both local and international brands, which puts pressure on pricing and directly affects the profit margins. Beside this, Regulatory compliance creates hurdles, as strict government policies and regulations regarding food safety and quality must be adhered to rigorously.  

The production cost is also another issue that fluctuates the demand of products, as the market is highly relies on the raw materials importation that can also lead to supply chain vulnerabilities. Furthermore, there is a growing preference for natural and organic alternatives, which presents challenges for traditional formula manufacturers to innovate and adapt to shifting consumer preferences. Despite these challenges, the market has experienced robust growth and continue to grow in the coming years.

Vietnam Infant Formula Milk Powder Market Trends

The Vietnam infant formula milk powder industry is experiencing a wavy growth with many phenomena that speak of a demographic change and the trend of developing in consumer behavior.

A Surge of Population in the Middle Class with Urbanization Growth

The fast-growing middle-income population along with urbanization in Vietnam has witnessed an improvement in the overall disposable income status of people. This economic change would enable them to afford high-quality prime infant nutrition and, thereby, contribute to an increasing demand for high-quality premium form milk powders.

Regulatory Environment and Standards of Quality

The regulations issued by the Vietnamese government have been successful in ensuring safety for infant formula products in Vietnam as well as quality standards. This has, in turn, been crucial for players in the market to meet the consumer trust and avoid legal issues.

Influence of E-Marketing and Digital Marketing

With such advancement in the emergence of variables like e-commerce sites and the use of digital forms of marketing, consumers now find it easier to access many infant formula products online through reviews, social media browsing, and advertising targeting.

Investment Opportunities in the Vietnam Infant Formula Milk Powder Market

Vietnam infant formula milk powder market presents profitable investment opportunities due to increasing consumer demand driven by rising birth rates and improved income levels. Nowadays, Parents prioritize high-quality nutrition, creating a growing market for premium and specialized formula products. Local and international brands have significant place for expansion as urbanization and modern retail channels expand access to these products.

Further, government policies supporting maternal and child health initiatives drive growth potential. E-commerce platforms are also emerging as a key distribution channel, broadening the market reach. Investors can also explore opportunities in sustainable and organic formulations to appeal to health-conscious consumers. The market's strong growth trajectory makes it an attractive prospect for long-term investment strategies.

Leading Players in the Vietnam Infant Formula Milk Powder Market

The Vietnam infant formula milk powder market is highly competitive, with several key players dominating the industry. Vinamilk is a leading domestic brand, who holds a significant share due to its extensive product range and trusted reputation. Abbott Laboratories stands out with its Similac brand, offers specialized formulas for various nutritional needs. Nestlé, with its NAN product line, emphasizes quality and advanced nutrition science.

FrieslandCampina, is known brands like Friso, focuses on premium offerings and sustainable practices. Mead Johnson features prominently with its Enfa series, caters the development of infant food. Danone, through its Aptamil brand, leverages research-driven products for infant health. These players compete fiercely through innovation, branding, and customer trust to capture the growing demand in Vietnam.

Government Regulations

Government regulations play a crucial role in shaping the Vietnam infant formula milk powder market growth as it ensures the product quality, safety, and compliance with international standards through its various policies and regulations. The Vietnam government has implemented stringent policies under Decree No. 09/2016/ND-CP, which mandates the fortification of essential nutrients like iron, zinc, and iodine in milk products targeting infants.

Further, the government strictly monitors advertising practices in accordance with the Law on Advertising and Decree No. 100/2014/ND-CP to ensure that promotional activities meet ethical standards and do not mislead consumers. To Import regulations are equally rigorous, requiring foreign manufacturers to register their products and obtain approval from the Ministry of Health. These regulations aim to protect consumer health while fostering a competitive and transparent market environment.

Future Insights of the Vietnam Infant Formula Milk Powder Market

Vietnam infant formula milk powder market is expected to witness substantial growth in the future years. This market is driven by rising urbanization, higher disposable incomes, and an increasing awareness of the importance of early childhood nutrition. It is observed that consumer preferences are evolving over the years and shifting towards premium and organic products that emphasize safety, quality, and health benefits.

Technological advancements and innovations in formula composition, such as fortified nutrients and digestive-friendly ingredients, are expected to further shape market trends. Furthermore, government initiatives emphasizing the child health and nutrition through its policy and likely to support the market expansion. Despite of it, companies must adapt the shifting regulatory frameworks and increasing competition to maintain their foothold in this dynamic market.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Infant Milk to Dominate the Market - By Type 

According to Sachin, senior Research analyst at 6Wresearch, this is observed that the Infant Milk is predicted to lead the Vietnam infant formula milk powder market share in the coming years. The primary nutritional source for newborns is found in this product that drives high demand. Meanwhile, Follow-On Milk and Growing-Up Milk are also gaining traction as parents seek age-appropriate nutrition solutions. Specialty Baby Milk is emerging as a niche segment, catering to infants with specific dietary needs.

Pharmacies and Medical Stores to Dominate the Market- By Distribution Channel 

The pharmacy and medical store segment are set to dominate the market due to its trusted reputation among parents for safe and reliable infant products. Hypermarkets and supermarkets also play a significant role who offers easy access and a variety of options. Along with hard discounter stores and other emerging channels, including e-commerce, are also gaining popularity.

Carbohydrates and Proteins to Dominate the Market- By Ingredient 

This is analysed that the carbohydrates and proteins are key components driving the market, as these components are critical for infant growth and development. Vitamins and minerals, ensuring balanced nutrition, are also significant contributors. Additionally, fats and other customized ingredients are becoming important as brands focus on offering tailored formulations to meet evolving consumer demands.

 Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators
• Factors Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Infant Formula Milk Powder Market Outlook
• Market Size of Vietnam Infant Formula Milk Powder Market, 2024
• Forecast of Vietnam Infant Formula Milk Powder Market, 2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Revenues & Volume for the Period 2021-2031
• Vietnam Infant Formula Milk Powder Market Trend Evolution
• Vietnam Infant Formula Milk Powder Market Drivers and Challenges
• Vietnam Infant Formula Milk Powder Price Trends
• Vietnam Infant Formula Milk Powder Porter's Five Forces
• Vietnam Infant Formula Milk Powder Industry Life Cycle
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Infant Milk for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Follow-on-Milk for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Specialty Baby Milk for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Growing-up Milk for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Supermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Pharmacy/Medical Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Hard Discounter Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Ingredient for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Carbohydrate for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Fat for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Protein for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Minerals for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Vitamins for the Period 2021-2031
• Historical Data and Forecast of Vietnam Infant Formula Milk Powder Market Revenues & Volume By Others for the Period 2021-2031
• Vietnam Infant Formula Milk Powder Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• Market Opportunity Assessment By Ingredient
• Vietnam Infant Formula Milk Powder Top Companies Market Share
• Vietnam Infant Formula Milk Powder Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Infant Formula Milk Powder Company Profiles
• Vietnam Infant Formula Milk Powder Key Strategic Recommendations

 Markets Covered

The report provides a detailed analysis of the following market segments and their leading segments:

By Type

• Infant Milk
• Follow-on-Milk
• Specialty Baby Milk
• Growing-up Milk

By Distribution Channel

• Hypermarkets
• Supermarkets
• Pharmacy/Medical Stores
• Specialty Stores
• Hard Discounter Stores
• Others

By Ingredient

• Carbohydrate
•  Fat
•  Protein
•  Minerals
• Vitamins
• Others