Market Forecast By End Use (Commercial, Residential), By Decoration Type (New, Renovations) And Competitive Landscape
Product Code: ETC374250 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
According to 6Wresearch's internal database and industry insights, the Vietnam Interior Design Market is projected to grow at a Compound Annual Growth Rate of 5.18% from 2025 to 2031.The market rising urbanization, increasing disposable incomes, and a growing preference for modern, aesthetic living and working spaces.
Report Name | Vietnam Interior Design Market |
Forecast period | 2025-2031 |
CAGR | 5.18% |
Growing Sector | Real Estate and Construction |
The Vietnam Interior Design Market report thoroughly covers the market by end use and by decoration type. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The Vietnam Interior Design Market is experiencing robust growth, fuelled by rapid urbanization and an increasing middle class. Rising disposable income and a growing demand for aesthetically pleasing spaces in homes, offices, and commercial establishments are key factors driving the market. The rise of infrastructure projects and modern housing further accelerates this trend. In addition, evolving consumer preferences and the influence of global interior trends continue to shape the industry’s dynamic landscape in Vietnam.
The Vietnam Interior Design Market is anticipated to grow at a CAGR of 5.18% during the forecast period 2025-2031. Vietnam Interior Design Market is expanding steadily as urbanization accelerates, consumer incomes rise, and the middle class grows. Vietnam Interior Design Market Growth is further supported by increasing demand for stylish and practical living and working spaces. Eco-conscious choices and global design influences are shaping trends, while the hospitality and tourism sectors continue to adopt modern interior concepts to enhance guest satisfaction. Additionally, digital design tools and virtual walkthroughs are streamlining project execution and improving client engagement.
Vietnam Interior Design Market faces several challenges, including a uneven service landscape and lack of consistent standards. Numerous firms focus on niche segments, resulting in varied quality and pricing. Expensive imports of high-end materials and modern tools make it harder for mid-level businesses to adopt advanced solutions. A knowledge gap in global design trends among smaller firms further restricts innovation. Moreover, economic uncertainties and cost-sensitive consumers challenge steady progress. Tackling these barriers is vital for sustainable development.
The Vietnam Interior Design Industry is evolving with trends such as the growing use of sustainable and eco-conscious materials, reflecting a shift towards environmental responsibility. Clean and minimalist design concepts, rooted in Japanese and Scandinavian traditions, are appealing to consumers seeking practicality and elegance. There is also a rising interest in smart home technologies with in interiors. Meanwhile, the growth of modern co-working spaces and boutique accommodations is promoting creative interior styles that blend contemporary design with cultural authenticity.
The Vietnam Interior Design Market presents significant investment prospects, particularly within residential and commercial real estate. High-end property developers are pursuing sophisticated design solutions to differentiate their offerings. Collaborations with local artisans for culturally rich interiors are gaining traction among design-conscious expatriates and visitors. The surge in home improvement activities is boosting the market for modern furniture and decorative items, creating fresh prospects for business growth.
Leading participants in the Vietnam Interior Design Market include local firms like AA Corporation and Nha Vui Architecture, alongside global brands such as IKEA and Ashley Furniture. These companies cater to residential and commercial sectors, emphasizing innovation, personalized services, and diverse product offerings to meet the evolving preferences of Vietnamese consumers.
Government regulations exert a strong influence on the Vietnam Interior Design Market, particularly through the enforcement of safety protocols and building standards. Requirements concerning fire protection and structural integrity guide material selection and design planning. Additionally, incentives for sustainable construction promote the use of eco-friendly materials. Urban planning policies further shape market demand by determining the scope of residential and commercial development. Such regulatory frameworks not only ensure compliance and safety but also foster innovation and sustainability within the design industry.
The Vietnam Interior Design Market is set for substantial growth, underpinned by modernization initiatives and expanding urban infrastructure. As consumers increasingly favor unique and theme-based interiors, demand patterns are expected to evolve. Integration of immersive technologies such as augmented and virtual reality will enhance design presentations and decision-making. Sustainability is forecasted to take center stage, aligning with rising eco-consciousness. Societal and cultural transitions in Vietnam will also play a crucial role in shaping market progression.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ritika Kalra, Senior Research Analyst, 6Wresearch, Residential dominates the market as home gardening and indoor plant décor have become increasingly popular, especially in urban areas. The rise of apartment living, social media influence on interior aesthetics, and the desire for green indoor spaces have significantly boosted demand for flower pots and planters in residential settings.
Renovations lead this segment, driven by homeowners and businesses enhancing existing spaces with plant-based aesthetics. Rather than waiting for new constructions, consumers often invest in upgrading their homes, balconies, or office areas using decorative planters as affordable, impactful elements of renovation projects.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Interior Design Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Interior Design Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Interior Design Market - Industry Life Cycle |
3.4 Vietnam Interior Design Market - Porter's Five Forces |
3.5 Vietnam Interior Design Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.6 Vietnam Interior Design Market Revenues & Volume Share, By Decoration Type, 2021 & 2031F |
4 Vietnam Interior Design Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization and population density in Vietnam leading to increased demand for interior design services. |
4.2.2 Rising disposable income levels and changing lifestyles driving consumer spending on home improvements. |
4.2.3 Increasing awareness and appreciation for aesthetic and functional interior design solutions among Vietnamese consumers. |
4.3 Market Restraints |
4.3.1 Limited availability of skilled interior designers and craftsmen in Vietnam. |
4.3.2 Fluctuations in raw material prices impacting overall project costs. |
4.3.3 Regulatory challenges and lack of standardized industry practices hindering market growth. |
5 Vietnam Interior Design Market Trends |
6 Vietnam Interior Design Market Segmentations |
6.1 Vietnam Interior Design Market, By End Use |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Interior Design Market Revenues & Volume, By Commercial, 2021-2031F |
6.1.3 Vietnam Interior Design Market Revenues & Volume, By Residential, 2021-2031F |
6.2 Vietnam Interior Design Market, By Decoration Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Interior Design Market Revenues & Volume, By New, 2021-2031F |
6.2.3 Vietnam Interior Design Market Revenues & Volume, By Renovations, 2021-2031F |
7 Vietnam Interior Design Market Import-Export Trade Statistics |
7.1 Vietnam Interior Design Market Export to Major Countries |
7.2 Vietnam Interior Design Market Imports from Major Countries |
8 Vietnam Interior Design Market Key Performance Indicators |
8.1 Number of new housing projects initiated in Vietnam. |
8.2 Percentage of household income spent on interior design services. |
8.3 Adoption rate of innovative interior design technologies in the market. |
9 Vietnam Interior Design Market - Opportunity Assessment |
9.1 Vietnam Interior Design Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.2 Vietnam Interior Design Market Opportunity Assessment, By Decoration Type, 2021 & 2031F |
10 Vietnam Interior Design Market - Competitive Landscape |
10.1 Vietnam Interior Design Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Interior Design Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |