Product Code: ETC12433460 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Internet Advertising Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Internet Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Internet Advertising Market - Industry Life Cycle |
3.4 Vietnam Internet Advertising Market - Porter's Five Forces |
3.5 Vietnam Internet Advertising Market Revenues & Volume Share, By Platform Type, 2021 & 2031F |
3.6 Vietnam Internet Advertising Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.7 Vietnam Internet Advertising Market Revenues & Volume Share, By Pricing Model, 2021 & 2031F |
3.8 Vietnam Internet Advertising Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
3.9 Vietnam Internet Advertising Market Revenues & Volume Share, By Industry Verticals, 2021 & 2031F |
4 Vietnam Internet Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Vietnam |
4.2.2 Growth of e-commerce industry leading to higher digital advertising spending |
4.2.3 Shift from traditional advertising to digital platforms |
4.3 Market Restraints |
4.3.1 Limited digital infrastructure and internet connectivity in rural areas |
4.3.2 Lack of standardized measurement metrics for online advertising effectiveness |
5 Vietnam Internet Advertising Market Trends |
6 Vietnam Internet Advertising Market, By Types |
6.1 Vietnam Internet Advertising Market, By Platform Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Internet Advertising Market Revenues & Volume, By Platform Type, 2021 - 2031F |
6.1.3 Vietnam Internet Advertising Market Revenues & Volume, By Mobile, 2021 - 2031F |
6.1.4 Vietnam Internet Advertising Market Revenues & Volume, By Desktop & Laptop, 2021 - 2031F |
6.1.5 Vietnam Internet Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Vietnam Internet Advertising Market, By Ad Format |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Internet Advertising Market Revenues & Volume, By Search Engine Advertising/Search Engineing, 2021 - 2031F |
6.2.3 Vietnam Internet Advertising Market Revenues & Volume, By Display Advertising, 2021 - 2031F |
6.2.4 Vietnam Internet Advertising Market Revenues & Volume, By Mobile Advertising, 2021 - 2031F |
6.2.5 Vietnam Internet Advertising Market Revenues & Volume, By Social Media Advertising, 2021 - 2031F |
6.2.6 Vietnam Internet Advertising Market Revenues & Volume, By Video Advertising, 2021 - 2031F |
6.2.7 Vietnam Internet Advertising Market Revenues & Volume, By Online Classifieds Ads, 2021 - 2029F |
6.3 Vietnam Internet Advertising Market, By Pricing Model |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Internet Advertising Market Revenues & Volume, By COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2021 - 2031F |
6.3.3 Vietnam Internet Advertising Market Revenues & Volume, By Performance Based Advertising, 2021 - 2031F |
6.3.4 Vietnam Internet Advertising Market Revenues & Volume, By Hybrid, 2021 - 2031F |
6.3.5 Vietnam Internet Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Vietnam Internet Advertising Market, By Enterprise Size |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Internet Advertising Market Revenues & Volume, By Large Enterprises, 2021 - 2031F |
6.4.3 Vietnam Internet Advertising Market Revenues & Volume, By Small & Medium-Sized Enterprises, 2021 - 2031F |
6.5 Vietnam Internet Advertising Market, By Industry Verticals |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Internet Advertising Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.5.3 Vietnam Internet Advertising Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.5.4 Vietnam Internet Advertising Market Revenues & Volume, By Media & Entertainment, 2021 - 2031F |
6.5.5 Vietnam Internet Advertising Market Revenues & Volume, By BFSI, 2021 - 2031F |
6.5.6 Vietnam Internet Advertising Market Revenues & Volume, By Education, 2021 - 2031F |
6.5.7 Vietnam Internet Advertising Market Revenues & Volume, By Retail & Consumer Goods, 2021 - 2029F |
6.5.8 Vietnam Internet Advertising Market Revenues & Volume, By Others, 2021 - 2029F |
6.5.9 Vietnam Internet Advertising Market Revenues & Volume, By Others, 2021 - 2029F |
7 Vietnam Internet Advertising Market Import-Export Trade Statistics |
7.1 Vietnam Internet Advertising Market Export to Major Countries |
7.2 Vietnam Internet Advertising Market Imports from Major Countries |
8 Vietnam Internet Advertising Market Key Performance Indicators |
8.1 Average Cost per Click (CPC) for online ads |
8.2 Click-through Rate (CTR) of digital advertising campaigns |
8.3 Return on Investment (ROI) of internet advertising campaigns |
9 Vietnam Internet Advertising Market - Opportunity Assessment |
9.1 Vietnam Internet Advertising Market Opportunity Assessment, By Platform Type, 2021 & 2031F |
9.2 Vietnam Internet Advertising Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.3 Vietnam Internet Advertising Market Opportunity Assessment, By Pricing Model, 2021 & 2031F |
9.4 Vietnam Internet Advertising Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
9.5 Vietnam Internet Advertising Market Opportunity Assessment, By Industry Verticals, 2021 & 2031F |
10 Vietnam Internet Advertising Market - Competitive Landscape |
10.1 Vietnam Internet Advertising Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Internet Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |