Product Code: ETC411146 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Vietnam Mandarin market currently, in 2023, has witnessed an HHI of 6903, Which has decreased slightly as compared to the HHI of 10000 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Mandarins are a popular fruit in Vietnam, known for their sweet and juicy flavor. The market for mandarins in the country is well-established, with both domestic cultivation and imports contributing to the supply. Mandarins are enjoyed as a fresh fruit, used in fruit salads, or processed into juices and jams. The market experiences seasonal fluctuations in supply, with peak demand during the Lunar New Year when mandarins hold cultural significance as a symbol of good luck and prosperity.
The Vietnam mandarin market is experiencing growth due to the country`s favorable climate for citrus fruit cultivation and increasing export opportunities. Mandarins are a staple fruit in Vietnamese households, and their popularity extends to international markets. The expansion of mandarin orchards and the adoption of modern agricultural practices are contributing to higher yields and improved fruit quality, driving the market`s success.
The Vietnam mandarin market faces challenges associated with market competition and fluctuations in supply. Mandarins are a widely cultivated fruit in Vietnam, and competition among growers can lead to price volatility. Moreover, the market must contend with consumer preferences for other citrus fruits, which may overshadow mandarins. Ensuring consistent quality and differentiation in mandarin products are essential for addressing these challenges.
The Vietnam mandarin market encountered challenges and opportunities during the COVID-19 pandemic. Initially, there was a decrease in demand for mandarins as consumers prioritized essential fruits and vegetables. The closure of traditional fruit markets and reduced tourism also impacted mandarin sales. However, as the situation improved and consumer confidence returned, the market rebounded, with mandarins being a preferred choice due to their natural sweetness and health benefits. Some manufacturers adapted by promoting mandarins as a source of vitamin C and immunity-boosting properties. The market showed resilience and adaptability in response to changing consumer preferences.
Citrexim and Cong Ty TNHH Thuc Pham Hua Nguyen are leading the Vietnam Mandarin market. Citrexim, a state-owned enterprise, is a major exporter of citrus fruits, including mandarins. Their experience and expertise in international trade have allowed them to dominate the export segment. Hua Nguyen, a local producer, focuses on organic mandarins, catering to the increasing demand for healthy and pesticide-free fruits among Vietnamese consumers. Both companies have made strides in ensuring consistent quality and sustainable production practices.