Vietnam Manual Toothbrush Market (2025 - 2031)| Share, Size & Revenue, Analysis, Trends, Segmentation, Growth, Industry, Companies, Competitive Landscape, Value, Forecast

Market Forecast By Type (Ultra-soft, Medium Soft, Hard), By End-user (Individuals, Dental Clinics/Offices), By Distribution Channel (Offline, Online) And Competitive Landscape

Product Code: ETC10077947 Publication Date: Sep 2024 Updated Date: Sep 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Manual Toothbrush Market Growth Rate

According to 6Wresearch’s internal database and industry insights, the Vietnam manual toothbrush market is projected to grow at a compound annual growth rate (CAGR) of approximately 6.3% during the forecast period 2025–2031.

Vietnam Manual Toothbrush Market

Report Name Vietnam Manual Toothbrush Market
Forecast period 2025-2031
CAGR 6.3%
Growing Sector  Personal Care

Topics Covered in the Vietnam Manual Toothbrush Market Report

The Vietnam Manual Toothbrush Market report thoroughly covers the market by type, end-user, and distribution channel. It offers detailed insights into emerging trends, opportunities, and high-growth areas while analyzing key drivers and challenges. The report provides actionable data to help stakeholders develop strategies in line with the evolving market dynamics.

Vietnam Manual Toothbrush Market Synopsis

The Vietnam manual toothbrush market growth has increased and continues to surge in the coming years with the growing consumer awareness regarding dental care and oral hygiene. Manual toothbrushes are most cost-effective basic dental tools to maintain hygiene and are widely used by the general public. Owing to higher purchasing power and growing health-consciousness across urban areas, the market has seen a massive growth.

The Vietnam Manual Toothbrush Market is expected to expand at a CAGR of 6.3% during the forecast period 2025–2031. With the growing sensitive tooth among consumers, the demand for ultra-soft toothbrushes is on the rise, considering one of the most prominent factors for the market growth. There are certain factors proliferating the demand for manual toothbrush include shifting rural population and increasing population growth rate in the country. Dental health awareness campaigns have been introduced to educate the consumers regarding the oral hygiene. Additionally, easy accessibility of premium toothbrushes is seen with the rising ecommerce platforms across the country. These factors are securing the Vietnam Manual Toothbrush Market growth.

Vietnam Manual Toothbrush Market Challenges

The market deals with numerous challenges that need to be addressed. These challenges are high competition from electric toothbrush brands and the rising availability of counterfeit manual toothbrush products in the country. Variations in raw material prices, mainly in plastic components, hinder the production costs and profit margins.

Vietnam Manual Toothbrush Market Trends

Some emerging trends in the market estimated to boost its growth massively. These trends are the rising demand for eco-friendly toothbrushes among the consumers to maintain the sustainability aspect. Rising health-conscious population are adopting premium toothbrushes that have advanced bristle technology with ergonomic designs. Furthermore, the rising adoption of digital marketing and expansion of e-commerce platforms is creating a high competition in the manual toothbrush market, with the increasing presence of global brands. Localized product innovations catering to Vietnam’s cultural preferences, such as herbal-coated bristles, are also gaining traction.

Investment Opportunities in the Vietnam Manual Toothbrush Market

The market comprises of several promising investment opportunities, as awareness of oral hygiene is increasing, coupled with this focus on affordable dental care solutions is also on the rise. The demand for high-quality yet cost-effective manual toothbrushes is increasing with the rising population rate and an increase in the discretionary income. Market players can capitalize on this demand by introducing innovative designs and targeted marketing campaigns that resonate with health-conscious consumers.

Leading Players of the Vietnam Manual Toothbrush Market

The Vietnam manual toothbrush market is highly competitive, with several key players dominating the industry. Leading companies include Colgate-Palmolive, Unilever, Procter & Gamble, and Kao Corporation. These brands are well-known for their strong market presence, consistent product innovation, and commitment to meeting customer needs. Other notable players such as LG Household & Health Care and Lion Corporation also play a significant role in shaping the market dynamics.

Government Regulations in the Vietnam Manual Toothbrush Market

According to Vietnamese government data, to address environmental concerns, the Vietnamese government has implemented stricter regulations on single-use plastics, impacting toothbrush manufacturers who rely heavily on plastic components. Producers are encouraged to adopt sustainable production practices, such as using biodegradable materials or recyclable packaging. Additionally, health authorities are working with dental care organizations to promote public education about the benefits of proper oral hygiene, boosting demand for high-quality toothbrushes. Import regulations and certification requirements ensure that foreign toothbrush brands entering the Vietnam market meet quality standards, ensuring consumer safety.

Future Insights of the Vietnam Manual Toothbrush Market

The Vietnam manual toothbrush market growth is likely to surge massively in the coming years. This growth is driven by various factors, such as increasing use of eco-friendly solutions and rising technological advancements in sustainable product offerings. Other major factors bolstering the manual toothbrush demand are growing awareness of dental health among the consumers and emergence of ecommerce platforms. With major players focusing on innovative designs, superior bristle technologies, and environmentally friendly manufacturing practices, the market is set to evolve.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Ultra-soft Toothbrushes to Dominate the Market – By Type

According to Ashutosh, Senior Research Analyst at 6Wresearch, Ultra-soft toothbrushes are expected to lead the market due to their gentle cleaning performance and rising demand from consumers with sensitive teeth and gums.

Individuals to Dominate the Market – By End-user

The individual segment remains the largest end-user category due to the widespread use of manual toothbrushes among the general population for daily oral care needs. The growing emphasis on personal hygiene and awareness campaigns led by dental health organizations contribute to this trend.

Offline Channels to Dominate the Market – By Distribution Channel

Offline distribution channels, including supermarkets, hypermarkets, and pharmacies, remain the largest revenue contributor to the market. These channels offer consumers the opportunity to physically examine products before purchasing.

Key Attractiveness of the Report

  • 10 Years of Market Data and Analysis.
  • Historical Data Starting from 2021 to 2024.
  • Base Year for Analysis: 2024.
  • Forecast Data Extending to 2031.
  • Identification of Key Performance Indicators Impacting the Market.

Key Highlights of the Report:

  • Vietnam Manual Toothbrush Market Outlook
  • Market Size of Vietnam Manual Toothbrush Market, 2024
  • Forecast of Vietnam Manual Toothbrush Market, 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Revenues & Volume for the Period 2021- 2031
  • Vietnam Manual Toothbrush Market Trend Evolution
  • Vietnam Manual Toothbrush Market Drivers and Challenges
  • Vietnam Manual Toothbrush Price Trends
  • Vietnam Manual Toothbrush Porter's Five Forces
  • Vietnam Manual Toothbrush Industry Life Cycle
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Ultra-soft for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Medium Soft for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Hard for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By End-user for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Individuals for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Dental Clinics/Offices for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Offline for the Period 2021- 2031
  • Historical Data and Forecast of Vietnam Manual Toothbrush Market Revenues & Volume By Online for the Period 2021- 2031
  • Vietnam Manual Toothbrush Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By End-user
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Manual Toothbrush Top Companies Market Share
  • Vietnam Manual Toothbrush Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Manual Toothbrush Company Profiles
  • Vietnam Manual Toothbrush Key Strategic Recommendations

Market Segmentation

The Market report covers a detailed analysis of the following market segments:

By Type

  • Ultra-soft
  • Medium Soft
  • Hard

By End-user

  • Individuals
  • Dental Clinics/Offices

By Distribution Channel

  • Offline
  • Online

Vietnam Manual Toothbrush Market (2025- 2031) : FAQ's

The market is projected to grow at a CAGR of approximately 6.3% from 2025 to 2031.
Consumer awareness of oral health, increasing demand for ultra-soft toothbrushes, and the rising penetration of eco-friendly and premium products are key drivers.
Ultra-soft toothbrushes dominate due to their widespread consumer preference and suitability for sensitive teeth.
Challenges include competition from electric toothbrushes, environmental concerns over plastic waste, and the presence of counterfeit products.
The government is enforcing regulations on plastic use, promoting biodegradable alternatives, and supporting public education programs on oral hygiene.
6Wresearch actively monitors the Vietnam Manual Toothbrush Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Manual Toothbrush Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Vietnam Manual Toothbrush Market Overview
3.1 Vietnam Country Macro Economic Indicators
3.2 Vietnam Manual Toothbrush Market Revenues & Volume, 2021 & 2031F
3.3 Vietnam Manual Toothbrush Market - Industry Life Cycle
3.4 Vietnam Manual Toothbrush Market - Porter's Five Forces
3.5 Vietnam Manual Toothbrush Market Revenues & Volume Share, By Type, 2021 & 2031F
3.6 Vietnam Manual Toothbrush Market Revenues & Volume Share, By End-user, 2021 & 2031F
3.7 Vietnam Manual Toothbrush Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F
4 Vietnam Manual Toothbrush Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing awareness about oral hygiene and dental care among the Vietnamese population.
4.2.2 Rising disposable income leading to higher spending on personal care products.
4.2.3 Growing adoption of western oral care practices and products in Vietnam.
4.3 Market Restraints
4.3.1 Strong competition from electric toothbrushes, which are perceived as more efficient.
4.3.2 Price sensitivity among consumers in Vietnam, affecting the demand for premium manual toothbrushes.
4.3.3 Limited access to dental care services in certain regions, impacting the overall market growth.
5 Vietnam Manual Toothbrush Market Trends
6 Vietnam Manual Toothbrush Market, By Types
6.1 Vietnam Manual Toothbrush Market, By Type
6.1.1 Overview and Analysis
6.1.2 Vietnam Manual Toothbrush Market Revenues & Volume, By Type, 2021- 2031F
6.1.3 Vietnam Manual Toothbrush Market Revenues & Volume, By Ultra-soft, 2021- 2031F
6.1.4 Vietnam Manual Toothbrush Market Revenues & Volume, By Medium Soft, 2021- 2031F
6.1.5 Vietnam Manual Toothbrush Market Revenues & Volume, By Hard, 2021- 2031F
6.2 Vietnam Manual Toothbrush Market, By End-user
6.2.1 Overview and Analysis
6.2.2 Vietnam Manual Toothbrush Market Revenues & Volume, By Individuals, 2021- 2031F
6.2.3 Vietnam Manual Toothbrush Market Revenues & Volume, By Dental Clinics/Offices, 2021- 2031F
6.3 Vietnam Manual Toothbrush Market, By Distribution Channel
6.3.1 Overview and Analysis
6.3.2 Vietnam Manual Toothbrush Market Revenues & Volume, By Offline, 2021- 2031F
6.3.3 Vietnam Manual Toothbrush Market Revenues & Volume, By Online, 2021- 2031F
7 Vietnam Manual Toothbrush Market Import-Export Trade Statistics
7.1 Vietnam Manual Toothbrush Market Export to Major Countries
7.2 Vietnam Manual Toothbrush Market Imports from Major Countries
8 Vietnam Manual Toothbrush Market Key Performance Indicators
8.1 Average spend per capita on oral care products in Vietnam.
8.2 Percentage of households using manual toothbrushes in urban vs rural areas.
8.3 Number of oral care campaigns and initiatives promoting manual toothbrush usage in Vietnam.
8.4 Consumer satisfaction levels with manual toothbrush quality and effectiveness.
8.5 Rate of adoption of innovative features in manual toothbrush designs in the Vietnamese market.
9 Vietnam Manual Toothbrush Market - Opportunity Assessment
9.1 Vietnam Manual Toothbrush Market Opportunity Assessment, By Type, 2021 & 2031F
9.2 Vietnam Manual Toothbrush Market Opportunity Assessment, By End-user, 2021 & 2031F
9.3 Vietnam Manual Toothbrush Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F
10 Vietnam Manual Toothbrush Market - Competitive Landscape
10.1 Vietnam Manual Toothbrush Market Revenue Share, By Companies, 2024
10.2 Vietnam Manual Toothbrush Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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