Market Forecast By Type (Ultra-soft, Medium Soft, Hard), By End-user (Individuals, Dental Clinics/Offices), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC10077947 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
According to 6Wresearch’s internal database and industry insights, the Vietnam manual toothbrush market is projected to grow at a compound annual growth rate (CAGR) of approximately 6.3% during the forecast period 2025–2031.
Report Name | Vietnam Manual Toothbrush Market |
Forecast period | 2025-2031 |
CAGR | 6.3% |
Growing Sector | Personal Care |
The Vietnam Manual Toothbrush Market report thoroughly covers the market by type, end-user, and distribution channel. It offers detailed insights into emerging trends, opportunities, and high-growth areas while analyzing key drivers and challenges. The report provides actionable data to help stakeholders develop strategies in line with the evolving market dynamics.
The Vietnam manual toothbrush market growth has increased and continues to surge in the coming years with the growing consumer awareness regarding dental care and oral hygiene. Manual toothbrushes are most cost-effective basic dental tools to maintain hygiene and are widely used by the general public. Owing to higher purchasing power and growing health-consciousness across urban areas, the market has seen a massive growth.
The Vietnam Manual Toothbrush Market is expected to expand at a CAGR of 6.3% during the forecast period 2025–2031. With the growing sensitive tooth among consumers, the demand for ultra-soft toothbrushes is on the rise, considering one of the most prominent factors for the market growth. There are certain factors proliferating the demand for manual toothbrush include shifting rural population and increasing population growth rate in the country. Dental health awareness campaigns have been introduced to educate the consumers regarding the oral hygiene. Additionally, easy accessibility of premium toothbrushes is seen with the rising ecommerce platforms across the country. These factors are securing the Vietnam Manual Toothbrush Market growth.
The market deals with numerous challenges that need to be addressed. These challenges are high competition from electric toothbrush brands and the rising availability of counterfeit manual toothbrush products in the country. Variations in raw material prices, mainly in plastic components, hinder the production costs and profit margins.
Some emerging trends in the market estimated to boost its growth massively. These trends are the rising demand for eco-friendly toothbrushes among the consumers to maintain the sustainability aspect. Rising health-conscious population are adopting premium toothbrushes that have advanced bristle technology with ergonomic designs. Furthermore, the rising adoption of digital marketing and expansion of e-commerce platforms is creating a high competition in the manual toothbrush market, with the increasing presence of global brands. Localized product innovations catering to Vietnam’s cultural preferences, such as herbal-coated bristles, are also gaining traction.
The market comprises of several promising investment opportunities, as awareness of oral hygiene is increasing, coupled with this focus on affordable dental care solutions is also on the rise. The demand for high-quality yet cost-effective manual toothbrushes is increasing with the rising population rate and an increase in the discretionary income. Market players can capitalize on this demand by introducing innovative designs and targeted marketing campaigns that resonate with health-conscious consumers.
The Vietnam manual toothbrush market is highly competitive, with several key players dominating the industry. Leading companies include Colgate-Palmolive, Unilever, Procter & Gamble, and Kao Corporation. These brands are well-known for their strong market presence, consistent product innovation, and commitment to meeting customer needs. Other notable players such as LG Household & Health Care and Lion Corporation also play a significant role in shaping the market dynamics.
According to Vietnamese government data, to address environmental concerns, the Vietnamese government has implemented stricter regulations on single-use plastics, impacting toothbrush manufacturers who rely heavily on plastic components. Producers are encouraged to adopt sustainable production practices, such as using biodegradable materials or recyclable packaging. Additionally, health authorities are working with dental care organizations to promote public education about the benefits of proper oral hygiene, boosting demand for high-quality toothbrushes. Import regulations and certification requirements ensure that foreign toothbrush brands entering the Vietnam market meet quality standards, ensuring consumer safety.
The Vietnam manual toothbrush market growth is likely to surge massively in the coming years. This growth is driven by various factors, such as increasing use of eco-friendly solutions and rising technological advancements in sustainable product offerings. Other major factors bolstering the manual toothbrush demand are growing awareness of dental health among the consumers and emergence of ecommerce platforms. With major players focusing on innovative designs, superior bristle technologies, and environmentally friendly manufacturing practices, the market is set to evolve.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst at 6Wresearch, Ultra-soft toothbrushes are expected to lead the market due to their gentle cleaning performance and rising demand from consumers with sensitive teeth and gums.
The individual segment remains the largest end-user category due to the widespread use of manual toothbrushes among the general population for daily oral care needs. The growing emphasis on personal hygiene and awareness campaigns led by dental health organizations contribute to this trend.
Offline distribution channels, including supermarkets, hypermarkets, and pharmacies, remain the largest revenue contributor to the market. These channels offer consumers the opportunity to physically examine products before purchasing.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Manual Toothbrush Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Manual Toothbrush Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Manual Toothbrush Market - Industry Life Cycle |
3.4 Vietnam Manual Toothbrush Market - Porter's Five Forces |
3.5 Vietnam Manual Toothbrush Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Manual Toothbrush Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.7 Vietnam Manual Toothbrush Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Manual Toothbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about oral hygiene and dental care among the Vietnamese population. |
4.2.2 Rising disposable income leading to higher spending on personal care products. |
4.2.3 Growing adoption of western oral care practices and products in Vietnam. |
4.3 Market Restraints |
4.3.1 Strong competition from electric toothbrushes, which are perceived as more efficient. |
4.3.2 Price sensitivity among consumers in Vietnam, affecting the demand for premium manual toothbrushes. |
4.3.3 Limited access to dental care services in certain regions, impacting the overall market growth. |
5 Vietnam Manual Toothbrush Market Trends |
6 Vietnam Manual Toothbrush Market, By Types |
6.1 Vietnam Manual Toothbrush Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Manual Toothbrush Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Vietnam Manual Toothbrush Market Revenues & Volume, By Ultra-soft, 2021- 2031F |
6.1.4 Vietnam Manual Toothbrush Market Revenues & Volume, By Medium Soft, 2021- 2031F |
6.1.5 Vietnam Manual Toothbrush Market Revenues & Volume, By Hard, 2021- 2031F |
6.2 Vietnam Manual Toothbrush Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Manual Toothbrush Market Revenues & Volume, By Individuals, 2021- 2031F |
6.2.3 Vietnam Manual Toothbrush Market Revenues & Volume, By Dental Clinics/Offices, 2021- 2031F |
6.3 Vietnam Manual Toothbrush Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Manual Toothbrush Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 Vietnam Manual Toothbrush Market Revenues & Volume, By Online, 2021- 2031F |
7 Vietnam Manual Toothbrush Market Import-Export Trade Statistics |
7.1 Vietnam Manual Toothbrush Market Export to Major Countries |
7.2 Vietnam Manual Toothbrush Market Imports from Major Countries |
8 Vietnam Manual Toothbrush Market Key Performance Indicators |
8.1 Average spend per capita on oral care products in Vietnam. |
8.2 Percentage of households using manual toothbrushes in urban vs rural areas. |
8.3 Number of oral care campaigns and initiatives promoting manual toothbrush usage in Vietnam. |
8.4 Consumer satisfaction levels with manual toothbrush quality and effectiveness. |
8.5 Rate of adoption of innovative features in manual toothbrush designs in the Vietnamese market. |
9 Vietnam Manual Toothbrush Market - Opportunity Assessment |
9.1 Vietnam Manual Toothbrush Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Manual Toothbrush Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.3 Vietnam Manual Toothbrush Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Manual Toothbrush Market - Competitive Landscape |
10.1 Vietnam Manual Toothbrush Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Manual Toothbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |