Market Forecast By Type (Whole Milk Powder, Skimmed Milk Powder, Dairy Whitener, Buttermilk Powder, Fat-Filled Milk Powder, Other Milk Powder), By End Use (Nutritional Food, Infant Formulas, Confectionaries, Baked Sweets, Savories, Household, Foodservice Industry, Others) And Competitive Landscape
| Product Code: ETC10078675 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Vietnam Milk Powder Market is projected to grow at a compound annual growth rate (CAGR) of 8.2% during the forecast period (2026-2032).
Below mentioned are the evaluation of years-wise growth rate along with key growth drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 3.1 | Increased urbanization and growing middle-class demand for nutritious milk-based products |
| 2022 | 360.00% | Rising consumption of infant formulas and nutritional food due to changing dietary habits |
| 2023 | 4.3 | Growth in foodservice industry demand, especially for milk powder in baking and confectionery |
| 2024 | 5.1 | Expanding retail distribution channels and rising availability of branded milk powder products |
| 2025 | 5.7 | Surge in the demand for fat-filled milk powder due to affordability and versatility in end-use applications |
The Vietnam Milk Powder Market report thoroughly covers the market by type and end-use. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Vietnam Milk Powder Market |
| Forecast Period | 2026–2032 |
| CAGR | 8.20% |
| Growing Sector | Nutritional Food |
Vietnam Milk Powder Market is expected to accomplish massive growth in the years to come as increasing urban population and rising disposable income spurs demand for convenient, nutritious milk-based products. With the increasing awareness of the nutritional benefits of milk powder, especially in infant formulas, nutritional food, and confectionery, the market is driven by innovations in product types such as fat-filled milk powder and dairy whitener. This trend is further amplified by expanding retail access and the development of online distribution channels in urban and rural regions.
Below mentioned are some prominent drivers and their influence to the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Urbanization and Increasing Middle-Class Population | Whole milk powder, skimmed milk powder, dairy whitener | Growing urban population and rising disposable incomes are driving demand for convenient milk powder products. |
| Expansion of Infant Formula Demand | Infant formulas, nutritional food | Rising health awareness and higher urban birth rates are accelerating demand for infant milk formula. |
| Increased Consumption of Dairy-Based Confectioneries | Confectioneries, baked sweets | Higher consumption of milk powder–based desserts and sweets supports overall market expansion. |
| Innovation in Product Offerings | Fat-filled milk powder, dairy whitener | Manufacturers are introducing affordable yet nutritious alternatives to meet price-sensitive demand. |
| Foodservice Industry Growth | Household; foodservice industry | Expansion of bakeries, cafés, and beverage outlets is increasing milk powder usage across foodservice applications. |
Vietnam Milk Powder Market is expected to grow at the CAGR of 8.2% during the forecast period of 2026-2032. Due to factors such as expanding consumption of milk powder in infant formulas and nutritional food, increasing affordability of fat-filled milk powder, and innovations in dairy products that cater to diverse consumer preferences, the growth of this market is projected to expand at rapid pace. In addition to this, the rise of e-commerce and retail channels is improving accessibility to milk powder products, further accelerating the Vietnam Milk Powder Market Growth.
Below mentioned are some major restraints and their influence to the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| High Cost of Premium Milk Powders | Whole milk powder; skimmed milk powder | Rising prices of premium milk powders limit adoption among low-income consumer groups. |
| Limited Local Production Capacity | All milk powder types | Heavy reliance on imports for high-quality milk powders increases price sensitivity and cost pressures. |
| Supply Chain Challenges | All types | Disruptions during agricultural off-seasons affect the steady availability of milk powder. |
| Health Concerns over Additives and Preservatives | Dairy whitener; fat-filled milk powder | Growing health awareness may reduce acceptance of products containing additives and preservatives. |
| Lack of Consumer Awareness in Rural Areas | Household; foodservice industry | Limited understanding of nutritional benefits restricts market penetration in rural regions. |
Despite favorable growth outlook, there are various challenges hindering the growth of Vietnam Milk Powder Industry such as high dependency on imports, instable raw milk prices, and increasing health concerns related to artificial additives and preservatives. Apart from this, rural areas still present challenges in terms of awareness and affordability, which limits the consumption of premium milk powder products.
Here is the list of key trends shaping the Vietnam Milk Powder Market:
There are various prominent investment opportunities in the Vietnam Milk Powder Market:
Some leading players operating in the Vietnam Milk Powder Market include:
| Company Name | Nestlé S.A. |
| Established Year | 1867 |
| Headquarters | Vevey, Switzerland |
| Official Website | Click Here |
Nestlé provides a wide range of milk powder products, including infant formulas and nutritional milk powders, catering to both premium and mass-market segments.
| Company Name | Danone S.A. |
| Established Year | 1919 |
| Headquarters | Paris, France |
| Official Website | Click Here |
Danone’s milk powder range includes products for infants, adults, and elderly, focusing on health-conscious formulations.
| Company Name | Vinamilk |
| Established Year | 1976 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Vinamilk, one of the largest local milk producers in Vietnam, offers a variety of milk powders, including whole and skimmed milk powder.
| Company Name | Abbott Laboratories |
| Established Year | 1888 |
| Headquarters | Abbott Park, Illinois, USA |
| Official Website | Click Here |
Abbott offers milk powder products primarily in the infant formula and nutritional food categories, catering to health-conscious consumers.
| Company Name | FrieslandCampina |
| Established Year | 1871 |
| Headquarters | Amersfoort, Netherlands |
| Official Website | Click Here |
FrieslandCampina provides a diverse range of milk powder products for various end uses, focusing on both high-quality nutritional formulations and affordable options.
According to Vietnamese Government Data, the Vietnam Milk Powder Market is regulated by the Ministry of Health, which enforces standards for nutritional content, labeling, and product safety through regulations such as Decree No. 100/2014/ND-CP on the quality management of food safety and Decree No. 15/2018/ND-CP, which governs food production and trade activities. The abovementioned regulations ensure the safety of milk powder products while endorsing transparency and consumer trust in the Vietnam Milk Powder Industry.
Over the years, the outlook for the Vietnam Milk Powder Industry is expected to remain robust on the back of rapid urbanization, increasing discretionary expenses, and rising awareness of the health benefits of milk-based nutrition continue to proliferate consumption. Apart from this, there has been growing preference for affordable milk powder substitutes such as fat-filled milk powder. This is anticipated to further spur demand, particularly in households and the foodservice industry. Also, the rise of e-commerce platforms and expanding retail channels will continue to enhance market accessibility across Vietnam’s regions.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Nikita, Senior Research Analyst, 6Wresearch, Whole Milk Powder is expected to lead the Vietnam Milk Powder Market Share due to its superior nutritional profile, making it the preferred choice for infant formulas, nutritional foods, and confectioneries.
By end-use, infant formulas are expected to gain traction in the coming years due to the growing emphasis on infant nutrition and the increasing number of working mothers, which elevates demand for convenient, nutrient-rich baby food options.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Vietnam Milk Powder Market Overview |
| 3.1 Vietnam Country Macro Economic Indicators |
| 3.2 Vietnam Milk Powder Market Revenues & Volume, 2022 & 2032F |
| 3.3 Vietnam Milk Powder Market - Industry Life Cycle |
| 3.4 Vietnam Milk Powder Market - Porter's Five Forces |
| 3.5 Vietnam Milk Powder Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.6 Vietnam Milk Powder Market Revenues & Volume Share, By End Use, 2022 & 2032F |
| 4 Vietnam Milk Powder Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing awareness about the importance of proper nutrition and child development. |
| 4.2.2 Rising disposable incomes leading to higher spending on premium milk powder products. |
| 4.2.3 Growing demand for convenience and on-the-go consumption options. |
| 4.3 Market Restraints |
| 4.3.1 Price sensitivity among consumers in a price-conscious market. |
| 4.3.2 Competition from other dairy products such as fresh milk and fortified milk beverages. |
| 4.3.3 Concerns over product quality and safety leading to trust issues among consumers. |
| 5 Vietnam Milk Powder Market Trends |
| 6 Vietnam Milk Powder Market, By Types |
| 6.1 Vietnam Milk Powder Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Vietnam Milk Powder Market Revenues & Volume, By Type, 2022 & 2032F |
| 6.1.3 Vietnam Milk Powder Market Revenues & Volume, By Whole Milk Powder, 2022 & 2032F |
| 6.1.4 Vietnam Milk Powder Market Revenues & Volume, By Skimmed Milk Powder, 2022 & 2032F |
| 6.1.5 Vietnam Milk Powder Market Revenues & Volume, By Dairy Whitener, 2022 & 2032F |
| 6.1.6 Vietnam Milk Powder Market Revenues & Volume, By Buttermilk Powder, 2022 & 2032F |
| 6.1.7 Vietnam Milk Powder Market Revenues & Volume, By Fat-Filled Milk Powder, 2022 & 2032F |
| 6.1.8 Vietnam Milk Powder Market Revenues & Volume, By Other Milk Powder, 2022 & 2032F |
| 6.2 Vietnam Milk Powder Market, By End Use |
| 6.2.1 Overview and Analysis |
| 6.2.2 Vietnam Milk Powder Market Revenues & Volume, By Nutritional Food, 2022 & 2032F |
| 6.2.3 Vietnam Milk Powder Market Revenues & Volume, By Infant Formulas, 2022 & 2032F |
| 6.2.4 Vietnam Milk Powder Market Revenues & Volume, By Confectionaries, 2022 & 2032F |
| 6.2.5 Vietnam Milk Powder Market Revenues & Volume, By Baked Sweets, 2022 & 2032F |
| 6.2.6 Vietnam Milk Powder Market Revenues & Volume, By Savories, 2022 & 2032F |
| 6.2.7 Vietnam Milk Powder Market Revenues & Volume, By Household, 2022 & 2032F |
| 6.2.8 Vietnam Milk Powder Market Revenues & Volume, By Others, 2022 & 2032F |
| 6.2.9 Vietnam Milk Powder Market Revenues & Volume, By Others, 2022 & 2032F |
| 7 Vietnam Milk Powder Market Import-Export Trade Statistics |
| 7.1 Vietnam Milk Powder Market Export to Major Countries |
| 7.2 Vietnam Milk Powder Market Imports from Major Countries |
| 8 Vietnam Milk Powder Market Key Performance Indicators |
| 8.1 Percentage increase in online sales of milk powder products. |
| 8.2 Number of new product launches and innovations in the milk powder segment. |
| 8.3 Consumer satisfaction ratings and reviews for milk powder brands. |
| 8.4 Growth in the number of pediatricians recommending milk powder for child nutrition. |
| 8.5 Adoption rate of premium and organic milk powder products in the market. |
| 9 Vietnam Milk Powder Market - Opportunity Assessment |
| 9.1 Vietnam Milk Powder Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.2 Vietnam Milk Powder Market Opportunity Assessment, By End Use, 2022 & 2032F |
| 10 Vietnam Milk Powder Market - Competitive Landscape |
| 10.1 Vietnam Milk Powder Market Revenue Share, By Companies, 2025 |
| 10.2 Vietnam Milk Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |