Vietnam Mobility as a Service Market (2025-2031) Outlook | Trends, Revenue, Companies, Analysis, Share, Growth, Industry, Value, Size & Forecast
Market Forecast By Service Type (Ride Hailing, Car Sharing, Micromobility, Bus Sharing, Train Services), By Solution Type (Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, Insurance Services), By Transportation Type (Public, Private), By Vehicle Type (Micromobility, Four-wheelers, Buses, Trains), By Application Type (Personalized Application Services, Journey Management, Journey Planning, Flexible Payments & Transactions), By Operating System (Android, iOS, Others), By Business Model (Business-to-Business, Business-to-Consumer, Peer-to-Peer), By Propulsion Type (ICE Vehicle, Electric Vehicle, Hybrid Electric Vehicle, CNG/LPG Vehicle) And Competitive Landscape
| Product Code: ETC4568791 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Vietnam Mobility as a Service Market Overview
The mobility-as-a-service (MaaS) market in Vietnam is undergoing a transformative phase as the country embraces innovative and integrated transportation solutions. MaaS platforms, which offer a seamless and interconnected ecosystem of transportation services, are gaining popularity among urban commuters. In Vietnam, MaaS providers are leveraging digital platforms to integrate various modes of transportation, including ride-sharing, public transit, and bike-sharing, into a unified and accessible service. The adoption of MaaS is driven by the desire for efficient and convenient urban mobility solutions, contributing to reduced traffic congestion and improved sustainability in Vietnamese cities. Government support and technological advancements are further propelling the growth of the MaaS market in Vietnam.
Drivers of the Market
The Vietnam Mobility as a Service (MaaS) Market is expanding due to several key factors. Firstly, the need for more efficient and sustainable transportation solutions in urban areas is driving the adoption of MaaS. With rising congestion and pollution, there is a growing emphasis on shared mobility, public transport integration, and multi-modal transportation options. Government support for MaaS initiatives and the development of digital infrastructure are pivotal drivers. Changing consumer preferences, especially among millennials, who prioritize convenience over vehicle ownership, are also contributing to the market`s growth. MaaS represents a paradigm shift in how people view and use transportation, making it a promising market in Vietnam.
Challenges of the Market
The Vietnam Mobility as a Service (MaaS) Market grapples with several challenges in its efforts to revolutionize the transportation landscape. One significant obstacle is the need for robust and integrated digital platforms that can seamlessly combine various modes of transportation, including public transit, ride-sharing, and bike-sharing services. Coordinating these diverse services requires collaboration among multiple stakeholders, including government authorities, transportation providers, and technology companies. The lack of standardized regulations and frameworks for MaaS implementation poses a challenge in achieving a cohesive and interoperable system. Additionally, changing consumer behavior and encouraging the shift from traditional car ownership to MaaS models require strategic marketing and education initiatives. The integration of payment systems and ensuring affordability for a wide range of users further adds to the complexity of establishing a successful MaaS ecosystem in Vietnam.
COVID 19 Impact on the Market
The Mobility as a Service (MaaS) market in Vietnam underwent significant changes due to the COVID-19 pandemic. With disruptions in transportation and shifts in consumer behavior, there were notable impacts on the adoption of MaaS solutions. Lockdowns and travel restrictions affected the demand for shared mobility services, prompting a reevaluation of MaaS offerings. The emphasis on safety, hygiene, and individualized transportation solutions reshaped the MaaS landscape, influencing the strategies of market players. As the industry adapted to the new normal, MaaS providers explored innovative approaches to meet evolving customer expectations and address the challenges posed by the global health crisis.
Key Players in the Market
In the mobility-as-a-service (MaaS) sector in Vietnam, key players are redefining transportation by offering integrated and convenient mobility solutions. Grab Holdings Inc., Be Group, and Gojek are prominent names in the Vietnamese MaaS market. These companies are leveraging technology to provide ride-hailing, bike-sharing, and other transportation services, contributing to the evolution of urban mobility in Vietnam.
Key Highlights of the Report:
- Vietnam Mobility as a Service Market Outlook
- Market Size of Vietnam Mobility as a Service Market, 2024
- Forecast of Vietnam Mobility as a Service Market, 2031
- Historical Data and Forecast of Vietnam Mobility as a Service Revenues & Volume for the Period 2021-2031
- Vietnam Mobility as a Service Market Trend Evolution
- Vietnam Mobility as a Service Market Drivers and Challenges
- Vietnam Mobility as a Service Price Trends
- Vietnam Mobility as a Service Porter's Five Forces
- Vietnam Mobility as a Service Industry Life Cycle
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Service Type for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Ride Hailing for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Car Sharing for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Bus Sharing for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Train Services for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Solution Type for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Technology Platforms for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Payment Engines for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Navigation Solutions for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Telecom Connectivity Providers for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Ticketing Solutions for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Insurance Services for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Transportation Type for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Public for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Private for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Vehicle Type for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Four-wheelers for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Buses for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Trains for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Application Type for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Personalized Application Services for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Journey Management for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Journey Planning for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Flexible Payments & Transactions for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Operating System for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Android for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By iOS for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Others for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Business Model for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Business-to-Business for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Business-to-Consumer for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Peer-to-Peer for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Propulsion Type for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By ICE Vehicle for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Electric Vehicle for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By Hybrid Electric Vehicle for the Period 2021-2031
- Historical Data and Forecast of Vietnam Mobility as a Service Market Revenues & Volume By CNG/LPG Vehicle for the Period 2021-2031
- Vietnam Mobility as a Service Import Export Trade Statistics
- Market Opportunity Assessment By Service Type
- Market Opportunity Assessment By Solution Type
- Market Opportunity Assessment By Transportation Type
- Market Opportunity Assessment By Vehicle Type
- Market Opportunity Assessment By Application Type
- Market Opportunity Assessment By Operating System
- Market Opportunity Assessment By Business Model
- Market Opportunity Assessment By Propulsion Type
- Vietnam Mobility as a Service Top Companies Market Share
- Vietnam Mobility as a Service Competitive Benchmarking By Technical and Operational Parameters
- Vietnam Mobility as a Service Company Profiles
- Vietnam Mobility as a Service Key Strategic Recommendations
What is the structure and scope of the Vietnam mobility as a service market?
The Vietnam mobility as a service market encompasses a range of transportation options that are integrated into a single platform or service, allowing users to plan, book, and pay for various modes of transportation seamlessly. This includes services like ride-hailing platforms such as Grab, public transport systems, bike-sharing services like Gojek, and even new options like electric scooters. The market is evolving to provide consumers with a more convenient and efficient way to travel within Vietnam's urban areas.
Consumers in Vietnam are increasingly adopting ride-hailing services like Grab and Be as convenient and cost-effective transportation options. Technology trends include the integration of electric scooters and bikes into mobility platforms, with companies like Gojek expanding their offerings to include these sustainable modes of transport. In terms of policy, the Vietnamese government is promoting shared mobility solutions to reduce traffic congestion and pollution, with initiatives such as encouraging the use of public bicycles in major cities like Hanoi and Ho Chi Minh City.
Customer preferences in the Vietnam mobility as a service market indicate a growing demand for eco-friendly options. For example, companies like Grab and Be offer a range of electric vehicle options, reflecting a trend towards sustainable transportation solutions. Additionally, customers in Vietnam show a strong preference for convenience and affordability, leading to the popularity of services like Gojek that offer diverse mobility solutions in a single platform. This suggests that companies focusing on sustainability and seamless user experience are likely to attract and retain customers in the Vietnamese market.
The future direction of the Vietnam Mobility as a Service market is likely to be influenced by trends such as the growing adoption of electric vehicles, integration of various transport modes into single platforms like Grab, and increased emphasis on sustainability and eco-friendly transportation options. Companies like Grab, Be, and Gojek are leading the way in offering comprehensive MaaS solutions that cater to the evolving needs of consumers in Vietnam. This market is expected to witness further innovation in technology, partnerships between public and private sectors, and enhanced user experience to drive its long-term growth.
The Vietnam mobility as a service market is primarily driven by the increasing urbanization in major cities like Ho Chi Minh City and Hanoi, leading to higher demand for efficient transportation solutions. Companies like Grab and Gojek are capitalizing on this trend by offering a wide range of transportation services through their mobile apps. However, challenges such as regulatory hurdles and infrastructure limitations pose significant obstacles to market growth. The dynamics of this market are also influenced by the emergence of electric vehicles and the integration of smart technologies in transportation services, as seen in the partnerships between VinFast and Vingroup in developing electric scooters for ride-sharing services.
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1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Mobility as a Service Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Mobility as a Service Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Mobility as a Service Market - Industry Life Cycle |
3.4 Vietnam Mobility as a Service Market - Porter's Five Forces |
3.5 Vietnam Mobility as a Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 Vietnam Mobility as a Service Market Revenues & Volume Share, By Solution Type, 2021 & 2031F |
3.7 Vietnam Mobility as a Service Market Revenues & Volume Share, By Transportation Type, 2021 & 2031F |
3.8 Vietnam Mobility as a Service Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.9 Vietnam Mobility as a Service Market Revenues & Volume Share, By Application Type, 2021 & 2031F |
3.10 Vietnam Mobility as a Service Market Revenues & Volume Share, By Operating System, 2021 & 2031F |
3.11 Vietnam Mobility as a Service Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
4 Vietnam Mobility as a Service Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization in Vietnam leading to higher demand for convenient transportation solutions. |
4.2.2 Growing smartphone penetration and digital literacy driving adoption of mobility as a service platforms. |
4.2.3 Government initiatives promoting sustainable transportation options and reducing traffic congestion. |
4.3 Market Restraints |
4.3.1 Limited infrastructure and regulatory challenges hindering the development of mobility as a service in Vietnam. |
4.3.2 Concerns around data privacy and cybersecurity impacting consumer trust in using digital mobility platforms. |
5 Vietnam Mobility as a Service Market Trends |
6 Vietnam Mobility as a Service Market, By Types |
6.1 Vietnam Mobility as a Service Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Mobility as a Service Market Revenues & Volume, By Service Type, 2021-2031F |
6.1.3 Vietnam Mobility as a Service Market Revenues & Volume, By Ride Hailing, 2021-2031F |
6.1.4 Vietnam Mobility as a Service Market Revenues & Volume, By Car Sharing, 2021-2031F |
6.1.5 Vietnam Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F |
6.1.6 Vietnam Mobility as a Service Market Revenues & Volume, By Bus Sharing, 2021-2031F |
6.1.7 Vietnam Mobility as a Service Market Revenues & Volume, By Train Services, 2021-2031F |
6.2 Vietnam Mobility as a Service Market, By Solution Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Mobility as a Service Market Revenues & Volume, By Technology Platforms, 2021-2031F |
6.2.3 Vietnam Mobility as a Service Market Revenues & Volume, By Payment Engines, 2021-2031F |
6.2.4 Vietnam Mobility as a Service Market Revenues & Volume, By Navigation Solutions, 2021-2031F |
6.2.5 Vietnam Mobility as a Service Market Revenues & Volume, By Telecom Connectivity Providers, 2021-2031F |
6.2.6 Vietnam Mobility as a Service Market Revenues & Volume, By Ticketing Solutions, 2021-2031F |
6.2.7 Vietnam Mobility as a Service Market Revenues & Volume, By Insurance Services, 2021-2031F |
6.3 Vietnam Mobility as a Service Market, By Transportation Type |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Mobility as a Service Market Revenues & Volume, By Public, 2021-2031F |
6.3.3 Vietnam Mobility as a Service Market Revenues & Volume, By Private, 2021-2031F |
6.4 Vietnam Mobility as a Service Market, By Vehicle Type |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F |
6.4.3 Vietnam Mobility as a Service Market Revenues & Volume, By Four-wheelers, 2021-2031F |
6.4.4 Vietnam Mobility as a Service Market Revenues & Volume, By Buses, 2021-2031F |
6.4.5 Vietnam Mobility as a Service Market Revenues & Volume, By Trains, 2021-2031F |
6.5 Vietnam Mobility as a Service Market, By Application Type |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Mobility as a Service Market Revenues & Volume, By Personalized Application Services, 2021-2031F |
6.5.3 Vietnam Mobility as a Service Market Revenues & Volume, By Journey Management, 2021-2031F |
6.5.4 Vietnam Mobility as a Service Market Revenues & Volume, By Journey Planning, 2021-2031F |
6.5.5 Vietnam Mobility as a Service Market Revenues & Volume, By Flexible Payments & Transactions, 2021-2031F |
6.6 Vietnam Mobility as a Service Market, By Operating System |
6.6.1 Overview and Analysis |
6.6.2 Vietnam Mobility as a Service Market Revenues & Volume, By Android, 2021-2031F |
6.6.3 Vietnam Mobility as a Service Market Revenues & Volume, By iOS, 2021-2031F |
6.6.4 Vietnam Mobility as a Service Market Revenues & Volume, By Others, 2021-2031F |
6.7 Vietnam Mobility as a Service Market, By Business Model |
6.7.1 Overview and Analysis |
6.7.2 Vietnam Mobility as a Service Market Revenues & Volume, By Business-to-Business, 2021-2031F |
6.7.3 Vietnam Mobility as a Service Market Revenues & Volume, By Business-to-Consumer, 2021-2031F |
6.7.4 Vietnam Mobility as a Service Market Revenues & Volume, By , 2021-2031F |
6.8 Vietnam Mobility as a Service Market, By Propulsion Type |
6.8.1 Overview and Analysis |
6.8.2 Vietnam Mobility as a Service Market Revenues & Volume, By ICE Vehicle, 2021-2031F |
6.8.3 Vietnam Mobility as a Service Market Revenues & Volume, By Electric Vehicle, 2021-2031F |
6.8.4 Vietnam Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F |
6.8.5 Vietnam Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F |
7 Vietnam Mobility as a Service Market Import-Export Trade Statistics |
7.1 Vietnam Mobility as a Service Market Export to Major Countries |
7.2 Vietnam Mobility as a Service Market Imports from Major Countries |
8 Vietnam Mobility as a Service Market Key Performance Indicators |
8.1 Average daily active users on mobility as a service platforms. |
8.2 Percentage of users opting for eco-friendly transportation options. |
8.3 Customer satisfaction scores related to the convenience and reliability of mobility services. |
8.4 Number of partnerships with local transportation providers to expand service coverage. |
8.5 Percentage of repeat users indicating the loyalty and retention rate of the service. |
9 Vietnam Mobility as a Service Market - Opportunity Assessment |
9.1 Vietnam Mobility as a Service Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 Vietnam Mobility as a Service Market Opportunity Assessment, By Solution Type, 2021 & 2031F |
9.3 Vietnam Mobility as a Service Market Opportunity Assessment, By Transportation Type, 2021 & 2031F |
9.4 Vietnam Mobility as a Service Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.5 Vietnam Mobility as a Service Market Opportunity Assessment, By Application Type, 2021 & 2031F |
9.6 Vietnam Mobility as a Service Market Opportunity Assessment, By Operating System, 2021 & 2031F |
9.7 Vietnam Mobility as a Service Market Opportunity Assessment, By Business Model, 2021 & 2031F |
9.7 Vietnam Mobility as a Service Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F |
10 Vietnam Mobility as a Service Market - Competitive Landscape |
10.1 Vietnam Mobility as a Service Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Mobility as a Service Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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