Product Code: ETC4420531 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Vietnam Mobile Virtual Network Operator (MVNO) Market is gaining momentum as mobile service providers explore alternative business models to cater to specific customer segments. MVNOs operate without owning the underlying network infrastructure, instead leasing network access from traditional Mobile Network Operators (MNOs). In Vietnam, the MVNO market is characterized by increasing competition and a focus on niche markets, offering customized services and pricing plans. As consumers seek more flexibility and personalized mobile offerings, MVNOs are becoming attractive options. The MVNO Market in Vietnam is expected to see continued growth, driven by the demand for diverse mobile services and the evolving preferences of consumers in the telecommunications sector.
The Mobile Virtual Network Operator (MVNO) market in Vietnam is driven by several factors, including the need for competitive mobile services and the desire for affordable and specialized offerings. MVNOs play a vital role in providing innovative and customized mobile services to niche markets or underserved segments of the population. As mobile subscribers seek more flexibility in their plans and services, MVNOs offer alternatives to the traditional mobile operators. Furthermore, regulatory support for MVNOs and the introduction of virtual operators in the market have created opportunities for new entrants to offer differentiated services and expand the mobile ecosystem in Vietnam. The MVNO market`s growth is also influenced by the increasing demand for data services, IoT connectivity, and the desire for cost-effective mobile plans.
The Vietnam MVNO market faces several challenges that stem from regulatory hurdles and a highly competitive landscape. First and foremost, MVNOs in Vietnam have encountered difficulties in negotiating favorable wholesale access agreements with major mobile network operators, as these negotiations are often complex and protracted. The regulatory environment surrounding MVNO operations is still evolving, and this uncertainty can deter potential investors. Moreover, competition in the Vietnamese telecom industry is fierce, and the MVNO market is not exempt from this. With several established mobile network operators vying for market share, MVNOs struggle to differentiate themselves and carve out a niche. Lastly, customer acquisition and retention are formidable challenges. Building a loyal subscriber base in a crowded marketplace requires substantial marketing and promotional efforts.
The Vietnam Mobile Virtual Network Operator (MVNO) market has experienced notable impacts from the COVID-19 pandemic. With shifts in consumer behavior and economic uncertainties, the MVNO sector has faced challenges and opportunities. The lockdowns and restrictions during the pandemic have increased the demand for flexible and cost-effective mobile services, driving the adoption of MVNOs as an alternative to traditional mobile network operators. As consumers seek more affordable and customized mobile plans, MVNOs in Vietnam have seen increased traction. The pandemic has accelerated the digital transformation in the telecom sector, making the MVNO market a key player in providing innovative and customer-centric mobile services.
The Vietnam MVNO market features diverse players, including Viettel Telecom, Gmobile, and Vietnamobile. As Mobile Virtual Network Operators (MVNOs), these companies leverage existing infrastructure to provide mobile services. Viettel Telecom, a major telecommunications player in Vietnam, faces competition from Gmobile and Vietnamobile, contributing to the dynamic and competitive nature of the MVNO market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam MVNO Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam MVNO Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam MVNO Market - Industry Life Cycle |
3.4 Vietnam MVNO Market - Porter's Five Forces |
3.5 Vietnam MVNO Market Revenues & Volume Share, By Operational Model , 2021 & 2031F |
3.6 Vietnam MVNO Market Revenues & Volume Share, By Organization Size , 2021 & 2031F |
3.7 Vietnam MVNO Market Revenues & Volume Share, By Subscriber , 2021 & 2031F |
4 Vietnam MVNO Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for affordable mobile services in Vietnam |
4.2.2 Growing smartphone penetration and internet usage in the country |
4.2.3 Favorable regulatory environment supporting MVNO market entry |
4.3 Market Restraints |
4.3.1 Intense competition among MVNOs and traditional telecom operators |
4.3.2 Limited network infrastructure and coverage in rural areas |
4.3.3 Regulatory hurdles and licensing requirements for MVNO operations |
5 Vietnam MVNO Market Trends |
6 Vietnam MVNO Market, By Types |
6.1 Vietnam MVNO Market, By Operational Model |
6.1.1 Overview and Analysis |
6.1.2 Vietnam MVNO Market Revenues & Volume, By Operational Model , 2021-2031F |
6.1.3 Vietnam MVNO Market Revenues & Volume, By Reseller, 2021-2031F |
6.1.4 Vietnam MVNO Market Revenues & Volume, By Service Operator, 2021-2031F |
6.1.5 Vietnam MVNO Market Revenues & Volume, By Full MVNO, 2021-2031F |
6.2 Vietnam MVNO Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Vietnam MVNO Market Revenues & Volume, By SMES, 2021-2031F |
6.2.3 Vietnam MVNO Market Revenues & Volume, By Large Enterprise, 2021-2031F |
6.3 Vietnam MVNO Market, By Subscriber |
6.3.1 Overview and Analysis |
6.3.2 Vietnam MVNO Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 Vietnam MVNO Market Revenues & Volume, By Enterprise, 2021-2031F |
7 Vietnam MVNO Market Import-Export Trade Statistics |
7.1 Vietnam MVNO Market Export to Major Countries |
7.2 Vietnam MVNO Market Imports from Major Countries |
8 Vietnam MVNO Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) growth for MVNOs |
8.2 Subscriber churn rate for MVNOs |
8.3 Average data usage per subscriber for MVNO services |
9 Vietnam MVNO Market - Opportunity Assessment |
9.1 Vietnam MVNO Market Opportunity Assessment, By Operational Model , 2021 & 2031F |
9.2 Vietnam MVNO Market Opportunity Assessment, By Organization Size , 2021 & 2031F |
9.3 Vietnam MVNO Market Opportunity Assessment, By Subscriber , 2021 & 2031F |
10 Vietnam MVNO Market - Competitive Landscape |
10.1 Vietnam MVNO Market Revenue Share, By Companies, 2024 |
10.2 Vietnam MVNO Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |