Product Code: ETC387330 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The organic poultry market in Vietnam is experiencing gradual but steady growth. As consumers become more health-conscious and concerned about food safety, the demand for organic poultry products has increased. Organic chicken and duck are the primary segments within this market. While domestic production is on the rise, a significant portion of organic poultry products is still imported. The challenge lies in maintaining organic standards and expanding domestic production to meet the rising demand for organic poultry in Vietnam.
The Vietnam organic poultry market is experiencing significant growth due to several driving factors. Firstly, consumers are increasingly health-conscious and concerned about the source of their food, leading to a rising demand for organic poultry products. The desire for meat products raised without antibiotics or synthetic hormones has driven the organic poultry market. Secondly, Vietnam agricultural sector has responded to this demand by promoting organic farming practices and certification. This has enabled the production of high-quality organic poultry products that meet international standards. Thirdly, growing awareness of environmental sustainability and animal welfare has further fueled the demand for organic poultry, as consumers seek ethical and environmentally responsible choices. Lastly, export opportunities have expanded the market, with Vietnam becoming a recognized supplier of organic poultry to global markets.
The Vietnam organic poultry market faces challenges associated with production costs and consumer preferences. Organic poultry tends to be more expensive to produce, which can limit its affordability for some consumers. Additionally, consumer preferences for traditional poultry products may hinder the rapid growth of the organic poultry market. Balancing production costs, increasing consumer education, and improving distribution channels are vital for the success of organic poultry in Vietnam.
The Vietnam organic poultry market, including organic chicken and duck, was moderately affected by the COVID-19 pandemic. Poultry is a staple in Vietnamese diets, but the organic poultry market represents a smaller segment. During the pandemic, there were disruptions in the supply chain due to lockdowns and transportation restrictions. This led to temporary shortages in organic poultry products. However, as restrictions eased and consumers sought healthier food options, the demand for organic poultry began to recover. Farms and producers adapted to the changing market dynamics, and the market gradually stabilized.
Within the Vietnam organic poultry market, leading players include CP Group and Vinamilk. CP Group is a multinational corporation with diversified interests, including poultry production. They have invested in organic poultry farming practices and have introduced organic poultry products to meet the growing demand for healthier and more sustainable food options. Vinamilk, primarily known for dairy products, has also entered the organic poultry market, reflecting the increasing consumer preference for organic and natural foods in Vietnam.