| Product Code: ETC223710 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The peas market in Vietnam encompasses various types of peas, including green peas and snow peas, used in culinary applications. Peas are consumed as a vegetable, added to stir-fries, soups, and salads, and are a valuable source of plant-based protein. With the increasing focus on healthy eating and plant-based diets, the demand for peas and pea products continues to grow in Vietnam.
The growth of the Vietnam peas market is driven by consumers` interest in plant-based and sustainable protein sources, the cultivation of peas for their tender green pods, and their applications in soups, stews, and salads. Peas are known for their mild and slightly sweet taste. The market benefits from consumers` dietary choices, the inclusion of peas in vegetarian and vegan dishes, and their role as a versatile and nutrient-rich vegetable. Seed suppliers offer pea varieties that cater to consumers` gardening and culinary preferences, contributing to the market`s growth.
The Vietnam peas market confronts challenges primarily associated with consumer familiarity and competition from traditional vegetables. Peas are a nutritious and versatile vegetable, but consumers may not be fully aware of their culinary uses or may prefer traditional vegetables in Vietnamese cuisine. Manufacturers must invest in educational marketing campaigns that introduce peas as a healthy and flavorful addition to local dishes while addressing any taste or usage concerns.
During the initial phases of the pandemic, there were disruptions in the global supply chain, including transportation and logistics. These disruptions could have affected the import of seeds, fertilizers, and other agricultural inputs necessary for pea cultivation. Further, the COVID-19-related lockdowns and restrictions may have led to labor shortages in agriculture, including pea farming. The availability of labor for planting, harvesting, and processing peas could have been affected, potentially impacting production levels. Moreover, the demand for certain vegetables, including peas, may have fluctuated during the pandemic. Changes in consumer behavior, such as increased interest in home cooking and healthy eating, could have influenced the demand for peas.
In the Vietnam peas market, key players encompass both domestic growers of peas and international suppliers of pea products. Domestic companies like Tan Tan Foods Company Limited are significant contributors to the production and distribution of peas used as snacks and ingredients within Vietnam. Additionally, international suppliers of pea products like The Green Pea Company and AGT Foods Asia are influential players in providing high-quality peas to the Vietnamese market, offering a variety of roasted and flavored pea snacks to satisfy consumer preferences for healthy and tasty snacks.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Peas Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Peas Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Peas Market - Industry Life Cycle |
3.4 Vietnam Peas Market - Porter's Five Forces |
3.5 Vietnam Peas Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Peas Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Vietnam Peas Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Peas Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for plant-based protein sources |
4.2.2 Growing awareness about the nutritional benefits of peas |
4.2.3 Rising disposable income leading to higher consumption of convenience foods containing peas |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in pea production affecting supply |
4.3.2 Challenges in transportation and logistics leading to potential spoilage of peas |
5 Vietnam Peas Market Trends |
6 Vietnam Peas Market, By Types |
6.1 Vietnam Peas Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Peas Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Peas Market Revenues & Volume, By Field Peas, 2021-2031F |
6.1.4 Vietnam Peas Market Revenues & Volume, By Garden Peas, 2021-2031F |
6.1.5 Vietnam Peas Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Peas Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Peas Market Revenues & Volume, By Food, 2021-2031F |
6.2.3 Vietnam Peas Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Peas Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Peas Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Vietnam Peas Market Revenues & Volume, By Offline, 2021-2031F |
6.3.4 Vietnam Peas Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Peas Market Import-Export Trade Statistics |
7.1 Vietnam Peas Market Export to Major Countries |
7.2 Vietnam Peas Market Imports from Major Countries |
8 Vietnam Peas Market Key Performance Indicators |
8.1 Average selling price of peas in the market |
8.2 Number of new product launches incorporating peas |
8.3 Consumer awareness and perception surveys on the benefits of consuming peas |
9 Vietnam Peas Market - Opportunity Assessment |
9.1 Vietnam Peas Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Peas Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Vietnam Peas Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Peas Market - Competitive Landscape |
10.1 Vietnam Peas Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Peas Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |