Vietnam Picture Frame Market (2025-2031) Outlook | Companies, Revenue, Analysis, Forecast, Share, Growth, Trends, Size, Industry & Value

Market Forecast By Type (Hanging Picture Frames, Tabletop Picture Frames), By Application (Personal Photos, Artwork, Others) And Competitive Landscape
Product Code: ETC300690 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Picture Frame Market Size Growth Rate


The Vietnam Picture Frame Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 13.41% in 2025, climbs to a high of 15.34% in 2027, and moderates to 13.34% by 2029.

Vietnam Picture Frame Market Growth Rate

Picture Frame Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)


The Picture Frame market in Vietnam is projected to grow at a exponential growth rate of 15.34% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

Picture Frame Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Vietnam Picture Frame Market Synopsis

The Vietnam picture frame market offers an array of options for individuals looking to display their cherished memories. Picture frames come in various styles and materials to suit different tastes and interior design aesthetics. This market aligns with the cultural importance placed on preserving and showcasing family photographs and artwork.

Drivers of the Market

In Vietnam, the picture frame market has witnessed substantial growth in recent years, primarily driven by several factors. Firstly, the country`s burgeoning middle-class population has led to increased disposable income and a growing interest in home decor and personalization. As a result, there is a rising demand for custom picture frames, encouraging market players to offer a diverse range of designs, materials, and styles. Furthermore, the expansion of the real estate and hospitality sectors has boosted the demand for decorative items, including picture frames, in commercial and residential spaces. These factors have encouraged the development of a robust picture frame market in Vietnam, creating opportunities for both local manufacturers and international suppliers.

Challenges of the Market

The Vietnam picture frame market presents its own set of challenges. One notable issue is the presence of low-cost, unbranded picture frames that flood the market. These products often undermine the pricing and profitability of established picture frame businesses. Furthermore, as the market becomes more competitive, manufacturers must focus on offering innovative and customized framing solutions to attract customers. There`s also a need to address environmental concerns as the production and disposal of picture frames can have a significant ecological footprint. Sustainable and eco-friendly framing options are gaining importance, requiring businesses to adapt their practices to meet this demand and navigate regulations related to sustainable manufacturing.

COVID-19 Impact on the Market

In the Vietnam picture frame market, the impact of COVID-19 was felt primarily through changes in consumer spending and priorities. With economic uncertainty and reduced discretionary spending, demand for picture frames and home decor items declined. Art galleries and framing shops also faced challenges as foot traffic dwindled. Some businesses in this market diversified their offerings or focused on online sales to adapt to the changing landscape. As the economy stabilizes, the picture frame market is expected to rebound, but consumer preferences may continue to evolve.

Key Players in the Market

The Vietnam picture frame market includes leading manufacturers such as Nielsen Bainbridge Group, Larson-Juhl, and Nurre Caxton. These companies are known for their high-quality frames used for displaying artwork and photographs.

Key Highlights of the Report:

  • Vietnam Picture Frame Market Outlook
  • Market Size of Vietnam Picture Frame Market, 2024
  • Forecast of Vietnam Picture Frame Market, 2031
  • Historical Data and Forecast of Vietnam Picture Frame Revenues & Volume for the Period 2021-2031
  • Vietnam Picture Frame Market Trend Evolution
  • Vietnam Picture Frame Market Drivers and Challenges
  • Vietnam Picture Frame Price Trends
  • Vietnam Picture Frame Porter's Five Forces
  • Vietnam Picture Frame Industry Life Cycle
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Hanging Picture Frames for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Tabletop Picture Frames for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Personal Photos for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Artwork for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Picture Frame Market Revenues & Volume By Others for the Period 2021-2031
  • Vietnam Picture Frame Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Application
  • Vietnam Picture Frame Top Companies Market Share
  • Vietnam Picture Frame Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Picture Frame Company Profiles
  • Vietnam Picture Frame Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Vietnam Picture Frame Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Picture Frame Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Picture Frame Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Picture Frame Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Picture Frame Market - Industry Life Cycle

3.4 Vietnam Picture Frame Market - Porter's Five Forces

3.5 Vietnam Picture Frame Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Vietnam Picture Frame Market Revenues & Volume Share, By Application, 2021 & 2031F

4 Vietnam Picture Frame Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of consumers in Vietnam

4.2.2 Growing trend of interior decoration and home improvement

4.2.3 Rising demand for personalized and customized picture frames

4.3 Market Restraints

4.3.1 Competition from alternative home décor products

4.3.2 Fluctuating raw material prices affecting production costs

5 Vietnam Picture Frame Market Trends

6 Vietnam Picture Frame Market, By Types

6.1 Vietnam Picture Frame Market, By Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Picture Frame Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Vietnam Picture Frame Market Revenues & Volume, By Hanging Picture Frames, 2021-2031F

6.1.4 Vietnam Picture Frame Market Revenues & Volume, By Tabletop Picture Frames, 2021-2031F

6.2 Vietnam Picture Frame Market, By Application

6.2.1 Overview and Analysis

6.2.2 Vietnam Picture Frame Market Revenues & Volume, By Personal Photos, 2021-2031F

6.2.3 Vietnam Picture Frame Market Revenues & Volume, By Artwork, 2021-2031F

6.2.4 Vietnam Picture Frame Market Revenues & Volume, By Others, 2021-2031F

7 Vietnam Picture Frame Market Import-Export Trade Statistics

7.1 Vietnam Picture Frame Market Export to Major Countries

7.2 Vietnam Picture Frame Market Imports from Major Countries

8 Vietnam Picture Frame Market Key Performance Indicators

8.1 Average selling price of picture frames

8.2 Number of new product launches in the market

8.3 Consumer sentiment towards home décor trends in Vietnam

8.4 Percentage of online sales in the picture frame market

8.5 Adoption rate of eco-friendly and sustainable picture frames

9 Vietnam Picture Frame Market - Opportunity Assessment

9.1 Vietnam Picture Frame Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Vietnam Picture Frame Market Opportunity Assessment, By Application, 2021 & 2031F

10 Vietnam Picture Frame Market - Competitive Landscape

10.1 Vietnam Picture Frame Market Revenue Share, By Companies, 2024

10.2 Vietnam Picture Frame Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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