Vietnam Potato Chips Market (2025-2031) | Share, Forecast, Companies, Size, Industry, Outlook, Growth, Revenue, Value, Trends, Analysis

Vietnam Potato Chips market Highlights

Topics Covered in the Vietnam Potato Chips Market Report

The Vietnam Potato Chips market report thoroughly covers the market by flavor, by type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Potato Chips Market Size & Analysis

In 2024, the Vietnam Potato Chips market is valued at approximately $ 460 million, with a projected compound annual growth rate (CAGR) of 6.8% over the next five years. Additionally, by 2030, the market is expected to reach around $ 690 million. The food and beverage sector holds significant position in the overall market.

Vietnam Potato Chips Market Synopsis

The Vietnam potato chips market is witnessing steady growth, driven by the increasing urbanization, rising disposable incomes, and changing consumer preferences towards convenient, ready-to-eat snack options. Potato chips are becoming a popular snack choice among the younger, middle-class population, particularly in urban areas where fast-paced lifestyles drive demand for on-the-go snacks. International brands like Lays and Pringles dominate the market, while local players such as Vina Chips and Ong Gia are also gaining traction by offering flavors tailored to local tastes. The market is evolving with an increasing trend towards healthier snack options, including baked and low-fat chips, alongside unique flavor offerings that appeal to the Vietnam Potato Chips palate. As the retail landscape continues to expand with more supermarkets, convenience stores, and online platforms, the accessibility of potato chips is improving, further fueling market growth.

According to 6Wresearch, Vietnam Potato Chips market size is projected to grow at a CAGR of 6.8% during 2024-2030. The growth of the potato chips market in Vietnam is driven by several key factors, including the rising disposable income of the growing middle class, urbanization, and the increasing demand for convenient, on-the-go snack options, particularly among younger consumers. As lifestyles become busier, potato chips are becoming a popular snack choice for quick consumption. The market is also benefiting from the expansion of modern retail channels, such as supermarkets, convenience stores, and online platforms, making products more accessible to a wider consumer base. Additionally, local flavor innovations and the growing demand for healthier snack alternatives, such as baked and low-fat chips, are fueling market growth. However, the Vietnam Potato Chips industry faces challenges such as rising raw material costs, particularly for potatoes, and intense competition between established international brands like Lays and Pringles and local players. There is also increasing pressure from healthier snack options, such as nuts, fruit-based snacks, and other low-calorie alternatives, which may slow the growth of traditional fried potato chips. Furthermore, price sensitivity among Vietnam Potato Chips consumers could make it challenging for premium brands to expand their market share in lower-income segments.

Vietnam Potato Chips Market Trends

• Healthier Snack Options - Growing demand for baked, low-fat, and organic potato chips as consumers become more health-conscious.
• Flavor Innovation - Introduction of unique, localized flavors to cater to the Vietnamese palate, such as spicy, sour, and sweet variants.
• Premium Products - Increased interest in premium and gourmet potato chips, with consumers seeking high-quality ingredients and unique flavors.
• Plant-Based Alternatives - Rising demand for plant-based and vegetable chips, such as sweet potato and multi-grain options, to appeal to health-conscious and vegan consumers.
• Sustainability - Brands focusing on eco-friendly packaging and sustainable sourcing to meet growing consumer preference for environmentally responsible products.

Investment Opportunities in the Vietnam Potato Chips Market

• Health-Conscious Snacks - Investing in the development of low-fat, baked, organic, and other healthier snack options to cater to the growing demand for nutritious alternatives.
• Flavor Innovation - Exploring unique and localized flavors tailored to the Vietnamese market, including spicy, sweet, and savory options that appeal to local tastes.
• Sustainability Initiatives - Investing in sustainable production practices, eco-friendly packaging, and responsibly sourced ingredients to meet consumer demand for environmentally conscious products.
• Premium Product Segments - Expanding offerings of premium and gourmet potato chips to attract middle and high-income consumers seeking unique and high-quality snack options.

Key Players in the Vietnam Potato Chips Market

The Vietnam potato chips market is dominated by both international and local brands, with Lays (PepsiCo) and Pringles (Kellogg's) being the leading global players, offering a wide range of flavors and maintaining a strong presence in retail outlets across the country. Local brands such as Ong Gia, Vina Chips, and Hao Hao also play a significant role in catering to the unique taste preferences of Vietnamese consumers. These companies have been able to expand their market share by offering localized flavors and affordable options. Additionally, local snack producers are innovating with plant-based and healthier alternatives, capitalizing on the growing demand for nutritious snacks. Private label potato chips from supermarkets like VinMart and Co.opmart are becoming increasingly popular, providing consumers with cost-effective alternatives to well-known branded products. Additionally, some of these players hold majority of the Vietnam Potato Chips market share. Moreover, together, these companies drive the market with flavor innovation, localized products, and strategic distribution channels.

Government Regulations in the Vietnam Potato Chips Market

In Vietnam, the potato chips market operates under stringent government regulations to ensure food safety, quality, and consumer protection. The Vietnam Food Administration (VFA), under the Ministry of Health, mandates that all processed food products, including potato chips, be registered and comply with national food safety standards. This includes adherence to regulations on food additives, preservatives, and contaminants. Further, these initiatives have further boosted the Vietnam Potato Chips market revenues. Furthermore, the government has initiated the drafting of stricter country-of-origin labeling regulations for food products to prevent fraud and boost international trade, with implementation expected by 2025.

Future Insights of the Vietnam Potato Chips Market

The future of the potato chips market in Vietnam looks promising, driven by increasing consumer demand for convenient, on-the-go snacks, particularly among the younger, urban population. As the market continues to evolve, there is a growing trend toward healthier snack options, such as baked chips and plant-based alternatives, which are expected to gain popularity. Innovation in flavors tailored to local tastes and dietary preferences will continue to drive product differentiation, with both international and local brands investing in unique offerings. Additionally, the expansion of modern retail channels, including supermarkets, convenience stores, and e-commerce platforms, will further improve accessibility and convenience for consumers. With a focus on sustainability, eco-friendly packaging, and responsible sourcing of ingredients, the market will also cater to increasing environmental awareness. As disposable incomes rise and urbanization continues, the potato chips market in Vietnam is set to grow steadily, with both traditional and healthier products expanding to meet the demands of a more health-conscious and diverse consumer base.

Fried Category to Dominate the Market - By Type

According to Ravi Bhandari, Research Head, 6Wresearch, the fried chips category in Vietnam is expected to continue growing, driven by the strong consumer preference for traditional, indulgent snacks. Despite the rising demand for healthier alternatives, fried chips remain a popular choice due to their satisfying crunch and rich flavors. Major international brands like Lays and Pringles, along with local brands, continue to dominate this segment by offering a wide variety of flavors and premium options. The growth is further fueled by increased accessibility through supermarkets, convenience stores, and online platforms, making fried chips more readily available to consumers. While there is a noticeable shift towards healthier snack options, the fried chips category remains a key player in the Vietnamese snack market.

Convenience Stores to Dominate the Market – By Distribution Channel

The convenience store distribution channel for potato chips in Vietnam is experiencing rapid growth, driven by urbanization, busy lifestyles, and the increasing preference for on-the-go snack options. With more consumers seeking quick and convenient access to snacks, convenience stores like 7-Eleven, Circle K, and local chains are strategically expanding their presence in urban and high-traffic areas. These stores offer a wide range of potato chips in convenient, single-serve packaging, catering to impulse buyers. The rise of e-commerce platforms and delivery services further complements the growth of convenience stores, providing consumers with even more flexible options to purchase potato chips.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year - 2023.
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Potato Chips Market Overview
• Vietnam Potato Chips Market Outlook
• Market Size of Vietnam Potato Chips Market, 2023
• Forecast of Vietnam Potato Chips Market, 2030
• Historical Data and Forecast of Vietnam Potato Chips Revenues & Volume for the Period 2020-2030
• Vietnam Potato Chips Market Trend Evolution
• Vietnam Potato Chips Market Drivers and Challenges
• Vietnam Potato Chips Price Trends
• Vietnam Potato Chips Porter's Five Forces
• Vietnam Potato Chips Industry Life Cycle
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Flavor for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Plain/Salted for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Flavored for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Type for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Baked for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Fried for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Distribution Channel for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Convenience Stores for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Specialist Stores for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Online Retail Stores for the Period 2020-2030
• Historical Data and Forecast of Vietnam Potato Chips Market Revenues & Volume, By Other for the Period 2020-2030
• Vietnam Potato Chips - Import Export Trade Statistics
• Market Opportunity Assessment, By Type
• Market Opportunity Assessment, By End-User Industry
• Vietnam Potato Chips Market - Top Companies Market Share
• Vietnam Potato Chips Market - Competitive Benchmarking, By Technical and Operational Parameters
• Vietnam Potato Chips Market - Company Profiles
• Vietnam Potato Chips Market - Key Strategic Recommendations

Markets Covered

The Vietnam Potato Chips market report provides a detailed analysis of the following market segments -

By Flavor

• Plain/Salted
• Flavored

By Type

• Baked
• Fried

By Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Specialist Stores
• Online Retail Stores
• Other