Product Code: ETC384210 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam Poultry Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 17.35% in 2028, following an initial rate of 15.34%, before easing to 16.06% at the end of the period.
In the Asia region, the Poultry market in Vietnam is projected to expand at a exponential growth rate of 17.23% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
The Vietnam poultry market is a significant segment of the country`s agriculture industry. Poultry consumption, particularly chicken and duck, has steadily risen due to its affordability and versatility in Vietnamese cuisine. Both small-scale backyard farming and commercial poultry production contribute to the market`s dynamics. Local demand for poultry products remains high, with chicken being a staple in everyday meals. The poultry market has faced challenges such as disease outbreaks, but modernization and biosecurity measures have helped stabilize production. Additionally, exports of poultry products to international markets have increased, presenting opportunities for further growth and expansion.
The Vietnam poultry market is propelled by the country`s increasing population and rising protein consumption. Poultry, particularly chicken, is a popular and affordable source of animal protein. The expansion of fast-food chains, convenience stores, and restaurants that offer poultry-based dishes supports market growth. Additionally, the export of poultry products contributes to the industry`s expansion.
The Vietnam poultry market faces challenges related to disease outbreaks and biosecurity. Avian influenza and other poultry diseases can have a significant impact on the poultry industry, leading to production losses and market disruptions. Maintaining strict biosecurity measures and monitoring disease outbreaks are essential but can be resource-intensive. Additionally, concerns about food safety and antibiotic use in poultry production can affect consumer trust and demand. The market also contends with competition from imported poultry products, which may be cheaper due to lower production costs in other countries. Ensuring the consistent supply of poultry feed and addressing feed price fluctuations is another challenge. Lastly, market stability can be influenced by changes in consumer dietary preferences and economic factors.
The COVID-19 pandemic had a complex impact on the Vietnam poultry market. Supply chain disruptions and labor shortages initially affected poultry production and distribution. Additionally, the closure of restaurants and reduced consumer spending led to challenges in the foodservice sector. However, as consumers sought affordable sources of protein and home-cooked meals, demand for poultry products increased in retail channels. The market is expected to continue evolving as consumer preferences and the food industry adapt to the new normal.
The Vietnam poultry market is dominated by several key players, including CP Group, a Thai conglomerate with a significant presence in Vietnam poultry sector. They have a robust integrated supply chain, controlling everything from feed production to poultry processing. Other notable players include Vinamilk, a leading dairy company diversifying into poultry products, and Masan Group, which has made strategic investments in the poultry industry, aiming for vertical integration and market dominance.