Vietnam Product Information Management (PIM) Market (2025-2031) Outlook | Analysis, Growth, Size, Industry, Revenue, Forecast, Trends, Share, Companies & Value

Market Forecast By Vertical (Banking, Financial Services, and Insurance, Consumer goods & retail, Manufacturing, IT & telecom, Transportation & logistics, Media & entertainment, Other), By Solution (Multi-domain, Single Domain), By Component (Solutions, Services), By Deployment Type (On-premises, Cloud), By Organization Size (Large Enterprises, SMEs) And Competitive Landscape
Product Code: ETC4404451 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Vietnam Product Information Management (PIM) Market Overview

The Vietnam Product Information Management (PIM) Market is experiencing significant growth as businesses recognize the importance of managing and disseminating product information efficiently. With the increasing complexity of product data, organizations are seeking PIM solutions to streamline their processes. These solutions facilitate centralized control over product information, ensuring consistency across various channels. As the e-commerce landscape expands in Vietnam, the demand for effective PIM solutions is expected to rise, enabling businesses to enhance their product information accuracy and accessibility.

Drivers of the Market

The Vietnam Product Information Management (PIM) market is experiencing strong growth due to various factors. As businesses in Vietnam expand their product offerings and reach, the need for efficient product information management becomes crucial. PIM systems enable organizations to centralize and maintain product data consistently, which is essential for accurate and up-to-date information across various sales channels. Moreover, the growth of e-commerce and digital marketing in Vietnam is increasing the demand for PIM solutions to deliver consistent product information to consumers. The competitive landscape is evolving rapidly, necessitating businesses to differentiate themselves through superior product data management. As a result, the Vietnam PIM market is poised for significant growth, driven by the need for data accuracy, consistency, and the ability to adapt to changing market dynamics.

Challenges of the Market

The Vietnam Product Information Management (PIM) Market encounters challenges related to data accuracy and scalability. Maintaining accurate and up-to-date product information across various platforms and channels is crucial for businesses, but it requires meticulous data management. As businesses grow and expand, ensuring the scalability and flexibility of PIM systems becomes a significant challenge. Moreover, adapting to the evolving e-commerce landscape and integrating with multiple e-commerce platforms can be complex and resource-intensive.

COVID 19 Impact on the Market

The COVID-19 pandemic has influenced the Vietnam Product Information Management (PIM) market, especially in the context of e-commerce and digital marketing. With the surge in online shopping and the need for accurate product information, there has been increased adoption of PIM solutions. Businesses have recognized the importance of centralized and standardized product data to enhance the online shopping experience. The pandemic has accelerated the digital transformation of retail and e-commerce, and the PIM market in Vietnam is poised for continued growth as companies focus on optimizing product information for digital channels.

Key Players in the Market

Key players in the Product Information Management (PIM) market in Vietnam have been instrumental in streamlining product data processes. Haravan, a leading e-commerce platform, has integrated robust PIM solutions into its offerings. NukeViet, an open-source content management system, has also contributed to the PIM landscape. The market further includes players like Sapo, offering comprehensive PIM solutions tailored to the specific needs of businesses in Vietnam.

Key Highlights of the Report:

  • Vietnam Product Information Management (PIM) Market Outlook
  • Market Size of Vietnam Product Information Management (PIM) Market, 2024
  • Forecast of Vietnam Product Information Management (PIM) Market, 2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Revenues & Volume for the Period 2021-2031
  • Vietnam Product Information Management (PIM) Market Trend Evolution
  • Vietnam Product Information Management (PIM) Market Drivers and Challenges
  • Vietnam Product Information Management (PIM) Price Trends
  • Vietnam Product Information Management (PIM) Porter's Five Forces
  • Vietnam Product Information Management (PIM) Industry Life Cycle
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Vertical for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Banking, Financial Services, and Insurance for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Consumer goods & retail for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Manufacturing for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By IT & telecom for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Transportation & logistics for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Media & entertainment for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Other for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Solution for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Multi-domain for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Single Domain for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Solutions for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Services for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Deployment Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By On-premises for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Cloud for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Organization Size for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By Large Enterprises for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Product Information Management (PIM) Market Revenues & Volume By SMEs for the Period 2021-2031
  • Vietnam Product Information Management (PIM) Import Export Trade Statistics
  • Market Opportunity Assessment By Vertical
  • Market Opportunity Assessment By Solution
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Deployment Type
  • Market Opportunity Assessment By Organization Size
  • Vietnam Product Information Management (PIM) Top Companies Market Share
  • Vietnam Product Information Management (PIM) Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Product Information Management (PIM) Company Profiles
  • Vietnam Product Information Management (PIM) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Product Information Management (PIM) Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Product Information Management (PIM) Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Product Information Management (PIM) Market - Industry Life Cycle

3.4 Vietnam Product Information Management (PIM) Market - Porter's Five Forces

3.5 Vietnam Product Information Management (PIM) Market Revenues & Volume Share, By Vertical , 2021 & 2031F

3.6 Vietnam Product Information Management (PIM) Market Revenues & Volume Share, By Solution , 2021 & 2031F

3.7 Vietnam Product Information Management (PIM) Market Revenues & Volume Share, By Component, 2021 & 2031F

3.8 Vietnam Product Information Management (PIM) Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F

3.9 Vietnam Product Information Management (PIM) Market Revenues & Volume Share, By Organization Size, 2021 & 2031F

4 Vietnam Product Information Management (PIM) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for efficient product data management solutions in Vietnam

4.2.2 Growth in e-commerce and digital marketing activities in the country

4.2.3 Rising adoption of cloud-based technologies in businesses

4.3 Market Restraints

4.3.1 Limited awareness about the benefits of product information management (PIM) solutions among businesses in Vietnam

4.3.2 Concerns regarding data security and privacy issues associated with PIM systems in the market

5 Vietnam Product Information Management (PIM) Market Trends

6 Vietnam Product Information Management (PIM) Market, By Types

6.1 Vietnam Product Information Management (PIM) Market, By Vertical

6.1.1 Overview and Analysis

6.1.2 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Vertical , 2021-2031F

6.1.3 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Banking, Financial Services, and Insurance, 2021-2031F

6.1.4 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Consumer goods & retail, 2021-2031F

6.1.5 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Manufacturing, 2021-2031F

6.1.6 Vietnam Product Information Management (PIM) Market Revenues & Volume, By IT & telecom, 2021-2031F

6.1.7 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Transportation & logistics, 2021-2031F

6.1.8 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Media & entertainment, 2021-2031F

6.2 Vietnam Product Information Management (PIM) Market, By Solution

6.2.1 Overview and Analysis

6.2.2 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Multi-domain, 2021-2031F

6.2.3 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Single Domain, 2021-2031F

6.3 Vietnam Product Information Management (PIM) Market, By Component

6.3.1 Overview and Analysis

6.3.2 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Solutions, 2021-2031F

6.3.3 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Services, 2021-2031F

6.4 Vietnam Product Information Management (PIM) Market, By Deployment Type

6.4.1 Overview and Analysis

6.4.2 Vietnam Product Information Management (PIM) Market Revenues & Volume, By On-premises, 2021-2031F

6.4.3 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Cloud, 2021-2031F

6.5 Vietnam Product Information Management (PIM) Market, By Organization Size

6.5.1 Overview and Analysis

6.5.2 Vietnam Product Information Management (PIM) Market Revenues & Volume, By Large Enterprises, 2021-2031F

6.5.3 Vietnam Product Information Management (PIM) Market Revenues & Volume, By SMEs, 2021-2031F

7 Vietnam Product Information Management (PIM) Market Import-Export Trade Statistics

7.1 Vietnam Product Information Management (PIM) Market Export to Major Countries

7.2 Vietnam Product Information Management (PIM) Market Imports from Major Countries

8 Vietnam Product Information Management (PIM) Market Key Performance Indicators

8.1 Percentage increase in the number of businesses implementing PIM solutions in Vietnam

8.2 Average time taken to onboard a new PIM solution by businesses

8.3 Percentage growth in the usage of mobile PIM applications in the market

9 Vietnam Product Information Management (PIM) Market - Opportunity Assessment

9.1 Vietnam Product Information Management (PIM) Market Opportunity Assessment, By Vertical , 2021 & 2031F

9.2 Vietnam Product Information Management (PIM) Market Opportunity Assessment, By Solution , 2021 & 2031F

9.3 Vietnam Product Information Management (PIM) Market Opportunity Assessment, By Component, 2021 & 2031F

9.4 Vietnam Product Information Management (PIM) Market Opportunity Assessment, By Deployment Type, 2021 & 2031F

9.5 Vietnam Product Information Management (PIM) Market Opportunity Assessment, By Organization Size, 2021 & 2031F

10 Vietnam Product Information Management (PIM) Market - Competitive Landscape

10.1 Vietnam Product Information Management (PIM) Market Revenue Share, By Companies, 2024

10.2 Vietnam Product Information Management (PIM) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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