Market Forecast By Product (Vermicelli, Stick, Wide, Others), By Cooking Method (Instant, Conventional), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online & D2C) And Competitive Landscape
Product Code: ETC217530 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Rice Noodles Market Report thoroughly covers the market by product, cooking method, and distribution channel. The Vietnam Rice Noodles Marke Outlook report provides an unbiased and detailed analysis of the ongoing Vietnam Rice Noodles Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Vietnam Rice Noodles Market has been accomplishing prominent success and it is projected to attain more in the years to come owing to the number of factors influencing the growth of the market in the country. The rising living abroad is the key reason behind the progression of this market. Another major driver for the market growth is the rise of veganism and gluten-free diets globally.
According to 6Wresearch, the Vietnam Rice Noodles Market size is estimated to grow at a CAGR of 5.8% during 2025-2031. The major driver of the Vietnamese rice noodle market growth is the rising demand for healthy and affordable food options. In addition, the increasing number of Vietnamese living abroad has increased the demand for Vietnamese products, particularly rice noodles. The rise of veganism and gluten-free diets globally has also increased the demand for rice noodles as they are a popular ingredient in many vegan recipes. The ease of cooking rice noodles in just a few minutes also makes them a popular option for busy people who want to have a quick and healthy meal.
The rice noodle industry in Vietnam faces several challenges such as the increasing price of rice, which affects the production cost of rice noodles. Another challenge is the competition from other Vietnamese traditional foods like banh mi and banh cuon, which are becoming popular in the global market. The lack of packaging standards also hurts the reputation of Vietnamese rice noodle products, making them less appealing to export to foreign countries.
The top players in the Vietnamese rice noodle market include Vina Acecook Joint Stock Company, Acecook Vietnam Joint Stock Company, and Nam An Group, which are responsible for producing a wide range of rice noodle products such as pho, vermicelli, and stir-fried noodles. These players are helping in the Vietnam Rice Noodles Market Growth.
The Vietnamese government has launched several initiatives to support the rice noodle industry, such as providing subsidies for rice farmers, improving packaging standards, and promoting Vietnamese traditional foods to the global market. The government encourages investments in the rice noodle industry by providing tax incentives to companies that invest in new technologies and equipment to improve production efficiency and reduce production costs.
According to Rajneesh, Senior Research Analyst, 6Wresearch, vermicelli rice noodles are the most commonly consumed noodles in the country, with an estimated market share of 50%. Vermicelli noodles are thin as well as delicate and are ideally suited to be served in broths and soups. Vermicelli noodles are also widely consumed during Lunar New Year celebrations and other important events in Vietnamese culture.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Rice Noodles Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Rice Noodles Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Rice Noodles Market - Industry Life Cycle |
3.4 Vietnam Rice Noodles Market - Porter's Five Forces |
3.5 Vietnam Rice Noodles Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Vietnam Rice Noodles Market Revenues & Volume Share, By Cooking Method , 2021 & 2031F |
3.7 Vietnam Rice Noodles Market Revenues & Volume Share, By Distribution Channel , 2021 & 2031F |
4 Vietnam Rice Noodles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer preference for convenient and quick meal options |
4.2.2 Increasing health consciousness and demand for gluten-free and organic food products |
4.2.3 Rising popularity of Vietnamese cuisine and street food culture |
4.3 Market Restraints |
4.3.1 Intense competition from other noodle varieties and instant noodle brands |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Challenges in distribution and logistics, especially in reaching rural areas |
5 Vietnam Rice Noodles Market Trends |
6 Vietnam Rice Noodles Market, By Types |
6.1 Vietnam Rice Noodles Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Rice Noodles Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 Vietnam Rice Noodles Market Revenues & Volume, By Vermicelli, 2021 - 2031F |
6.1.4 Vietnam Rice Noodles Market Revenues & Volume, By Stick, 2021 - 2031F |
6.1.5 Vietnam Rice Noodles Market Revenues & Volume, By Wide, 2021 - 2031F |
6.1.6 Vietnam Rice Noodles Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Vietnam Rice Noodles Market, By Cooking Method |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Rice Noodles Market Revenues & Volume, By Instant, 2021 - 2031F |
6.2.3 Vietnam Rice Noodles Market Revenues & Volume, By Conventional, 2021 - 2031F |
6.3 Vietnam Rice Noodles Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Rice Noodles Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021 - 2031F |
6.3.3 Vietnam Rice Noodles Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.4 Vietnam Rice Noodles Market Revenues & Volume, By Online & D2C, 2021 - 2031F |
7 Vietnam Rice Noodles Market Import-Export Trade Statistics |
7.1 Vietnam Rice Noodles Market Export to Major Countries |
7.2 Vietnam Rice Noodles Market Imports from Major Countries |
8 Vietnam Rice Noodles Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for rice noodle brands |
8.2 Number of new product launches and innovations in the rice noodle market |
8.3 Growth in the number of Vietnamese restaurants or food outlets serving rice noodle dishes |
9 Vietnam Rice Noodles Market - Opportunity Assessment |
9.1 Vietnam Rice Noodles Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Vietnam Rice Noodles Market Opportunity Assessment, By Cooking Method , 2021 & 2031F |
9.3 Vietnam Rice Noodles Market Opportunity Assessment, By Distribution Channel , 2021 & 2031F |
10 Vietnam Rice Noodles Market - Competitive Landscape |
10.1 Vietnam Rice Noodles Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Rice Noodles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |