Product Code: ETC021170 | Publication Date: Aug 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Roasted Coffee Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 14.24% in 2025, the growth rate steadily ascends to 18.51% in 2029.
In the Asia region, the Roasted Coffee market in Vietnam is projected to expand at a exponential growth rate of 15.28% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
The Vietnam roasted coffee market experienced robust growth during the period from 2025 to 2031. Known for its rich coffee culture and ideal coffee-growing conditions, Vietnam became one of the leading coffee producers and exporters in the world. The market witnessed a surge in demand for roasted coffee as consumers, both domestically and internationally, developed a preference for high-quality and specialty coffee products. With the rise of coffee shops and cafes, as well as an increasing number of consumers brewing coffee at home, the roasted coffee market in Vietnam expanded significantly.
Several drivers contributed to the growth of the roasted coffee market in Vietnam. Firstly, the country`s favorable climate and geography provided ideal conditions for coffee cultivation, enabling a steady supply of quality coffee beans. Vietnam position as the second-largest coffee producer globally played a pivotal role in supporting the growth of its roasted coffee market. Secondly, the growing coffee culture in Vietnam, with a focus on specialty coffee and artisanal brewing methods, boosted the demand for roasted coffee. This cultural shift led to an appreciation for different coffee origins, blends, and roasting techniques, encouraging consumers to explore diverse coffee experiences. Moreover, the increasing popularity of coffee shops and cafes across Vietnam, especially in urban areas, created a significant demand for roasted coffee. The rise of social spaces centered around coffee consumption further contributed to the market`s expansio
Despite its growth, the Vietnam roasted coffee market faced certain challenges during the mentioned period. One of the primary challenges was the intense competition in both domestic and international markets. As Vietnam coffee production increased, so did the number of coffee suppliers and brands, leading to price competition and pressure on profit margins. Additionally, ensuring consistent coffee quality and flavor posed a challenge for both coffee growers and roasters. Maintaining the desired taste profile across different batches of roasted coffee required strict quality control measures and attention to the roasting process.
The outbreak of the Covid-19 pandemic in 2025 had implications for the Vietnam roasted coffee market. The global travel restrictions and lockdowns disrupted the coffee supply chain, impacting both exports and domestic sales. The closure of coffee shops and cafes during lockdowns led to reduced out-of-home coffee consumption, affecting the demand for roasted coffee in these establishments. However, the pandemic also spurred an increase in at-home coffee brewing, as more people sought comfort and routine during challenging times. This shift in consumer behavior presented new opportunities for roasted coffee brands to engage with consumers through e-commerce platforms and home delivery services. Moreover, the pandemic accelerated the adoption of contactless payment and online ordering in coffee shops, further shaping the coffee retail landscape in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Roasted Coffee Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Roasted Coffee Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Roasted Coffee Market - Industry Life Cycle |
3.4 Vietnam Roasted Coffee Market - Porter's Five Forces |
3.5 Vietnam Roasted Coffee Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Vietnam Roasted Coffee Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Vietnam Roasted Coffee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Roasted Coffee Market Trends |
6 Vietnam Roasted Coffee Market, By Types |
6.1 Vietnam Roasted Coffee Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Roasted Coffee Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 Vietnam Roasted Coffee Market Revenues & Volume, By Industrial, 2021-2031F |
6.1.4 Vietnam Roasted Coffee Market Revenues & Volume, By Commercial, 2021-2031F |
6.1.5 Vietnam Roasted Coffee Market Revenues & Volume, By Household, 2021-2031F |
6.2 Vietnam Roasted Coffee Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Roasted Coffee Market Revenues & Volume, By Light Roast, 2021-2031F |
6.2.3 Vietnam Roasted Coffee Market Revenues & Volume, By Medium Roast, 2021-2031F |
6.2.4 Vietnam Roasted Coffee Market Revenues & Volume, By Dark or Full Roast, 2021-2031F |
6.2.5 Vietnam Roasted Coffee Market Revenues & Volume, By Double Roast, 2021-2031F |
6.2.6 Vietnam Roasted Coffee Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Roasted Coffee Market Import-Export Trade Statistics |
7.1 Vietnam Roasted Coffee Market Export to Major Countries |
7.2 Vietnam Roasted Coffee Market Imports from Major Countries |
8 Vietnam Roasted Coffee Market Key Performance Indicators |
9 Vietnam Roasted Coffee Market - Opportunity Assessment |
9.1 Vietnam Roasted Coffee Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Vietnam Roasted Coffee Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Vietnam Roasted Coffee Market - Competitive Landscape |
10.1 Vietnam Roasted Coffee Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Roasted Coffee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |