Vietnam Self Tanning Product Market (2025-2031) Outlook | Trends, Size, Growth, Industry, Share, Companies, Forecast, Value, Revenue & Analysis

Market Forecast By Product (Lotions, Gels, Others), By Application (Men, Women), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online) And Competitive Landscape
Product Code: ETC279450 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Self Tanning Product Market Synopsis

The self-tanning product market in Vietnam has witnessed a surge in demand as people seek to achieve a sun-kissed tan without the harmful effects of UV radiation. With a growing beauty and skincare industry, self-tanning products have found a niche among consumers who want a safe and convenient way to achieve a bronzed complexion. Both domestic and international brands have entered the market to cater to this demand, offering a range of self-tanning lotions, sprays, and creams. The market is expected to expand further as the beauty and personal care industry continues to thrive in Vietnam.

Drivers of the Market

The Vietnam self-tanning product market is experiencing growth driven by changing beauty trends and preferences. As more Vietnamese consumers seek sun-kissed, bronzed skin tones, the demand for self-tanning products has risen. These products offer an alternative to traditional tanning methods, which can have harmful effects on the skin. The beauty and personal care industry in Vietnam has responded to this trend by introducing a variety of self-tanning products, including lotions, sprays, and creams. The influence of social media and beauty influencers has also played a role in popularizing these products. As beauty standards continue to evolve, the self-tanning product market is expected to expand to meet consumer demands.

Challenges of the Market

In the Vietnam self-tanning product market, consumer safety and product quality are significant challenges. Ensuring that self-tanning products provide even and natural-looking results without causing skin irritation or long-term damage is crucial. Companies must invest in research and development to create safe and effective products while also complying with regulatory standards.

COVID-19 Impact on the Market

The self-tanning product market in Vietnam also faced challenges during the COVID-19 pandemic. With lockdowns and social distancing measures in place, the demand for cosmetic products, including self-tanners, experienced a decline. Consumers were less inclined to spend on non-essential items like beauty and grooming products. However, as restrictions eased and people resumed social activities, the market started to recover, and the demand for self-tanning products picked up again.

Key Players in the Market

In the Vietnam self-tanning product market, recognized brands include Tan Organic, St. Tropez, and Fake Bake, known for their high-quality self-tanning products catering to the beauty and skincare sector.

Key Highlights of the Report:

  • Vietnam Self Tanning Product Market Outlook
  • Market Size of Vietnam Self Tanning Product Market, 2024
  • Forecast of Vietnam Self Tanning Product Market, 2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Revenues & Volume for the Period 2021-2031
  • Vietnam Self Tanning Product Market Trend Evolution
  • Vietnam Self Tanning Product Market Drivers and Challenges
  • Vietnam Self Tanning Product Price Trends
  • Vietnam Self Tanning Product Porter's Five Forces
  • Vietnam Self Tanning Product Industry Life Cycle
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Lotions for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Gels for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Men for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Women for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Supermarkets & Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self Tanning Product Market Revenues & Volume By Online for the Period 2021-2031
  • Vietnam Self Tanning Product Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Self Tanning Product Top Companies Market Share
  • Vietnam Self Tanning Product Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Self Tanning Product Company Profiles
  • Vietnam Self Tanning Product Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Self Tanning Product Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Self Tanning Product Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Self Tanning Product Market - Industry Life Cycle

3.4 Vietnam Self Tanning Product Market - Porter's Five Forces

3.5 Vietnam Self Tanning Product Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Vietnam Self Tanning Product Market Revenues & Volume Share, By Application, 2021 & 2031F

3.7 Vietnam Self Tanning Product Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Vietnam Self Tanning Product Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about skincare and sun protection

4.2.2 Growing demand for beauty and personal care products

4.2.3 Influence of social media and beauty influencers promoting self-tanning products

4.3 Market Restraints

4.3.1 Concerns about product safety and potential side effects

4.3.2 Cultural preferences for natural skin tone

4.3.3 Competition from traditional tanning methods such as sunbathing and tanning salons

5 Vietnam Self Tanning Product Market Trends

6 Vietnam Self Tanning Product Market, By Types

6.1 Vietnam Self Tanning Product Market, By Product

6.1.1 Overview and Analysis

6.1.2 Vietnam Self Tanning Product Market Revenues & Volume, By Product, 2021-2031F

6.1.3 Vietnam Self Tanning Product Market Revenues & Volume, By Lotions, 2021-2031F

6.1.4 Vietnam Self Tanning Product Market Revenues & Volume, By Gels, 2021-2031F

6.1.5 Vietnam Self Tanning Product Market Revenues & Volume, By Others, 2021-2031F

6.2 Vietnam Self Tanning Product Market, By Application

6.2.1 Overview and Analysis

6.2.2 Vietnam Self Tanning Product Market Revenues & Volume, By Men, 2021-2031F

6.2.3 Vietnam Self Tanning Product Market Revenues & Volume, By Women, 2021-2031F

6.3 Vietnam Self Tanning Product Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Vietnam Self Tanning Product Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021-2031F

6.3.3 Vietnam Self Tanning Product Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.3.4 Vietnam Self Tanning Product Market Revenues & Volume, By Online, 2021-2031F

7 Vietnam Self Tanning Product Market Import-Export Trade Statistics

7.1 Vietnam Self Tanning Product Market Export to Major Countries

7.2 Vietnam Self Tanning Product Market Imports from Major Countries

8 Vietnam Self Tanning Product Market Key Performance Indicators

8.1 Number of online searches for self-tanning products

8.2 Engagement rates on social media platforms for self-tanning brands

8.3 Number of new product launches and innovations in the self-tanning market

9 Vietnam Self Tanning Product Market - Opportunity Assessment

9.1 Vietnam Self Tanning Product Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Vietnam Self Tanning Product Market Opportunity Assessment, By Application, 2021 & 2031F

9.3 Vietnam Self Tanning Product Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Vietnam Self Tanning Product Market - Competitive Landscape

10.1 Vietnam Self Tanning Product Market Revenue Share, By Companies, 2024

10.2 Vietnam Self Tanning Product Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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