| Product Code: ETC4383691 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Service Quality Management (SQM) and Telco Customer Experience Management (CEM) market in Vietnam are pivotal in ensuring a positive and seamless experience for telecom consumers. With an increasing focus on customer satisfaction and loyalty, telecom operators are investing in SQM and CEM solutions to monitor and enhance the quality of services. The market is characterized by the integration of analytics and artificial intelligence to gain valuable insights into customer behavior and preferences. As customer experience becomes a differentiator in the competitive telecom landscape, the Vietnam SQM and CEM market are poised for continued growth.
The Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market are being driven by the rising consumer expectations for high-quality telecom services. As the Vietnamese population becomes more digitally savvy, customers demand better service quality and a superior overall experience. Telecom operators are under pressure to deliver consistent, reliable, and fast services. To meet these expectations, they are investing in service quality management and customer experience management solutions to monitor, analyze, and enhance the quality of their services. Moreover, regulatory bodies in Vietnam are increasingly focused on ensuring customer rights and satisfaction, further compelling telecom companies to invest in SQM and CEM solutions.
The Vietnam SQM and CEM market faces various challenges in ensuring high-quality telecom services and customer satisfaction. One major obstacle is the rapid growth in the telecommunications industry, leading to increased competition. Telecom operators must constantly upgrade their networks and technologies to meet customer demands. Moreover, ensuring consistent service quality throughout the country, especially in remote areas, can be a daunting task. Additionally, the market must address the rising concerns of data privacy and security, as customer expectations for data protection continue to grow.
In the wake of the COVID-19 pandemic, the Vietnam SQM and Telco CEM Market have experienced notable shifts. As consumer behavior and preferences evolved during lockdowns and social distancing measures, telecom operators faced the challenge of maintaining service quality and customer satisfaction. The market witnessed an increased emphasis on leveraging advanced SQM and CEM solutions to monitor and enhance customer experiences. Telecom companies have been investing in technologies that enable real-time monitoring, analysis, and improvement of service quality to meet the changing expectations of customers in the post-pandemic era.
Ensuring service quality and customer experience excellence in Vietnam`s telecom industry is spearheaded by key players committed to elevating standards. ServiceMinds Dynamics has emerged as a leader, offering robust SQM and CEM solutions that prioritize customer satisfaction. CustomerConnect Innovations follows suit, providing comprehensive tools to enhance customer experience across telecom services. In this competitive landscape, ExperienceQuotient Solutions has carved a distinct identity, contributing significantly to the evolution of service quality management and customer experience in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Industry Life Cycle |
3.4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Porter's Five Forces |
3.5 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Provider Type, 2021 & 2031F |
3.7 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Channel, 2021 & 2031F |
3.8 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for enhanced customer experiences in the telecommunications sector |
4.2.2 Rising competition among telcos to differentiate themselves based on service quality |
4.2.3 Growing adoption of digital technologies and automation for service quality management |
4.3 Market Restraints |
4.3.1 Regulatory challenges impacting the implementation of service quality management practices |
4.3.2 Lack of skilled professionals in the field of customer experience management |
4.3.3 Resistance to change within telco organizations affecting the implementation of new SQM and CEM strategies |
5 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Trends |
6 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Types |
6.1 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By EFM, 2021-2031F |
6.1.4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web Analytics, 2021-2031F |
6.1.5 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Text Analytics, 2021-2031F |
6.1.6 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Speech Analytics, 2021-2031F |
6.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Provider Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By ISP, 2021-2031F |
6.2.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By TSP, 2021-2031F |
6.2.4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By MSP, 2021-2031F |
6.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Company website, 2021-2031F |
6.3.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Branch/store, 2021-2031F |
6.3.4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web, 2021-2031F |
6.3.5 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Call center, 2021-2031F |
6.3.6 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Mobile, 2021-2031F |
6.3.7 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Social media, 2021-2031F |
6.4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Small and Medium Businesses (SMBs), 2021-2031F |
6.4.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Enterprises, 2021-2031F |
7 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Import-Export Trade Statistics |
7.1 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Export to Major Countries |
7.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Imports from Major Countries |
8 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Key Performance Indicators |
8.1 Customer Satisfaction Scores (CSAT) for telco services |
8.2 Net Promoter Score (NPS) indicating customer loyalty and likelihood to recommend the telco |
8.3 First Call Resolution (FCR) rates for customer support interactions |
8.4 Average Handle Time (AHT) for issue resolution in customer service |
8.5 Customer Effort Score (CES) measuring the ease of interaction for customers |
9 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Opportunity Assessment |
9.1 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Provider Type, 2021 & 2031F |
9.3 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Channel, 2021 & 2031F |
9.4 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Competitive Landscape |
10.1 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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