Product Code: ETC014390 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The sports apparel market in Vietnam has been experiencing growth, driven by factors such as increasing health and fitness awareness, changing lifestyle preferences, rising disposable incomes, and the popularity of athleisure wear.
The growing awareness of health and fitness among Vietnamese consumers has led to an increased demand for sports apparel for various physical activities. There has been a shift in lifestyle preferences, with more people adopting active and fitness-oriented lifestyles, driving the demand for sports apparel. As disposable incomes rise, consumers in Vietnam have been willing to invest in sports apparel and athleisure wear for comfort and style. The athleisure trend, where sports apparel is worn not only for exercise but also as casual wear, has gained popularity, expanding the market.
Price sensitivity among consumers can be a challenge for sports apparel manufacturers and retailers, as customers may opt for more affordable options. Global sports apparel brands have a strong presence in the Vietnamese market, posing challenges for local and smaller players. The presence of counterfeit sports apparel in the market can affect consumer trust and the reputation of genuine brands.
The Vietnam sports apparel market includes both domestic and international players. Key players in this market could be manufacturers and retailers of various types of sports apparel, such as activewear, sportswear, and athleisure wear. Some key players may include Nike Inc., adidas AG, PUMA SE, Under Armour, Inc., Decathlon Group, and Li-Ning Company Limited, among others.
The COVID-19 pandemic had notable impacts on the Vietnam sports apparel market. With lockdowns and restrictions in place, there might have been disruptions in retail operations, affecting sales of non-essential items like sports apparel. However, the pandemic also led to increased interest in health and fitness activities among some consumers, which might have driven the demand for sports apparel for home workouts and outdoor exercises. Additionally, changes in consumer spending patterns during the pandemic might have influenced the purchasing decisions of consumers, impacting the sales of discretionary items like sports apparel.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Sports Apparel Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Sports Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Sports Apparel Market - Industry Life Cycle |
3.4 Vietnam Sports Apparel Market - Porter's Five Forces |
3.5 Vietnam Sports Apparel Market Revenues & Volume Share, By End-users, 2021 & 2031F |
3.6 Vietnam Sports Apparel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Sports Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Sports Apparel Market Trends |
6 Vietnam Sports Apparel Market, By Types |
6.1 Vietnam Sports Apparel Market, By End-users |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Sports Apparel Market Revenues & Volume, By End-users, 2021-2031F |
6.1.3 Vietnam Sports Apparel Market Revenues & Volume, By Children, 2021-2031F |
6.1.4 Vietnam Sports Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.1.5 Vietnam Sports Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.2 Vietnam Sports Apparel Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Sports Apparel Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.3 Vietnam Sports Apparel Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.2.4 Vietnam Sports Apparel Market Revenues & Volume, By Brand Outlets, 2021-2031F |
6.2.5 Vietnam Sports Apparel Market Revenues & Volume, By Discount Stores, 2021-2031F |
7 Vietnam Sports Apparel Market Import-Export Trade Statistics |
7.1 Vietnam Sports Apparel Market Export to Major Countries |
7.2 Vietnam Sports Apparel Market Imports from Major Countries |
8 Vietnam Sports Apparel Market Key Performance Indicators |
9 Vietnam Sports Apparel Market - Opportunity Assessment |
9.1 Vietnam Sports Apparel Market Opportunity Assessment, By End-users, 2021 & 2031F |
9.2 Vietnam Sports Apparel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Sports Apparel Market - Competitive Landscape |
10.1 Vietnam Sports Apparel Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Sports Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |