Product Code: ETC214062 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Vietnam Swimwear And Beachwear Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 32.61% in 2028, following an initial rate of 10.21%, before easing to 21.08% at the end of the period.
Vietnam coastline and beach destinations have fueled the growth of the swimwear and beachwear market. Consumers seek a variety of swimwear styles, from bikinis and one-pieces to board shorts and cover-ups, suitable for beach outings and poolside relaxation. Both domestic and international brands offer a wide selection of swimwear and beachwear options, often emphasizing quality, comfort, and fashion-forward designs.
The growth of the Vietnam swimwear and beachwear market is propelled by the country`s growing tourism industry, beach culture, and consumers` desire for fashionable swimwear. Swimwear and beachwear encompass a wide range of products designed for beach outings, water activities, and leisure travel. The expanding tourism sector, beach destinations, and outdoor recreational activities contribute to the market`s growth as tourists and locals seek trendy and comfortable swimwear and beach attire.
In the Vietnam swimwear and beachwear market, one of the significant challenges is seasonality and unpredictable weather patterns. The demand for swimwear and beachwear is highly seasonal, and climate fluctuations can impact sales and inventory management. Additionally, consumers increasingly seek eco-friendly and sustainable options, requiring manufacturers to adapt their materials and production processes to align with these preferences.
The Vietnam swimwear and beachwear market faced disruptions during the COVID-19 pandemic, primarily due to restrictions on travel and reduced outdoor activities. With decreased tourism and limited beach access, the demand for swimwear and beachwear declined. Manufacturers and retailers in Vietnam adjusted by diversifying product offerings and exploring online sales channels. As travel and outdoor activities gradually resume, the swimwear and beachwear market is expected to recover.
Key players in the Vietnam swimwear and beachwear market include both domestic swimwear manufacturers and international beachwear brands. Domestic companies like Sbenu Vietnam Co., Ltd. play a vital role in producing and distributing swimwear and beachwear within Vietnam. Additionally, international beachwear brands like Roxy are influential players in providing a variety of swimwear and beach apparel to Vietnamese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Swimwear and Beachwear Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Swimwear and Beachwear Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Swimwear and Beachwear Market - Industry Life Cycle |
3.4 Vietnam Swimwear and Beachwear Market - Porter's Five Forces |
3.5 Vietnam Swimwear and Beachwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Swimwear and Beachwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Swimwear and Beachwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Vietnamese population leading to higher spending on swimwear and beachwear. |
4.2.2 Growing tourism industry in Vietnam attracting more visitors to beaches and resorts, boosting the demand for swimwear and beachwear. |
4.2.3 Changing fashion trends and preferences, with a shift towards more stylish and versatile swimwear options. |
4.3 Market Restraints |
4.3.1 Seasonal nature of the swimwear and beachwear market, with demand peaking during the warmer months and decreasing during the off-season. |
4.3.2 Competition from international brands and online retailers offering a wide range of options at competitive prices. |
5 Vietnam Swimwear and Beachwear Market Trends |
6 Vietnam Swimwear and Beachwear Market, By Types |
6.1 Vietnam Swimwear and Beachwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Swimwear and Beachwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Swimwear and Beachwear Market Revenues & Volume, By One-Piece Type, 2021-2031F |
6.1.4 Vietnam Swimwear and Beachwear Market Revenues & Volume, By Split Type, 2021-2031F |
6.2 Vietnam Swimwear and Beachwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Swimwear and Beachwear Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Vietnam Swimwear and Beachwear Market Revenues & Volume, By Women, 2021-2031F |
7 Vietnam Swimwear and Beachwear Market Import-Export Trade Statistics |
7.1 Vietnam Swimwear and Beachwear Market Export to Major Countries |
7.2 Vietnam Swimwear and Beachwear Market Imports from Major Countries |
8 Vietnam Swimwear and Beachwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of swimwear and beachwear products indicating the willingness of consumers to spend on higher-priced items. |
8.2 Number of tourist arrivals in coastal areas of Vietnam as an indicator of potential demand for swimwear and beachwear. |
8.3 Social media engagement and influencer partnerships to measure the brand visibility and reach in the target market. |
9 Vietnam Swimwear and Beachwear Market - Opportunity Assessment |
9.1 Vietnam Swimwear and Beachwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Swimwear and Beachwear Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Swimwear and Beachwear Market - Competitive Landscape |
10.1 Vietnam Swimwear and Beachwear Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Swimwear and Beachwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |