Product Code: ETC214182 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Vietnam Swimwear Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 10.83% in 2025, climbs to a high of 34.46% in 2028, and moderates to 18.23% by 2029.
By 2027, Vietnam's Swimwear market is forecasted to achieve a exponential growth rate of 33.97%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
The Vietnam swimwear market is a thriving segment within the country`s fashion and apparel industry. Known for its picturesque beaches and warm climate, Vietnam has a growing appetite for swimwear that caters to both leisure and active lifestyles. Domestic and international swimwear brands compete to provide a wide range of styles, from classic designs to trendy and innovative options. With an increasing focus on fitness and water-based activities, this market continues to expand, offering consumers diverse choices in swimwear that combine fashion, comfort, and functionality.
The growth of the Vietnam swimwear market is propelled by the country`s coastline, beach culture, and the popularity of water-related activities. Swimwear includes a range of products such as swimsuits, bikinis, and boardshorts designed for swimming, sunbathing, and beach outings. The expansion of tourism, beach destinations, and water sports contributes to the market`s growth as tourists and locals seek fashionable and functional swimwear options.
The Vietnam maternity wear market confronts challenges related to fashion trends and consumer comfort. Expecting mothers seek both style and comfort in maternity wear, which requires manufacturers to continuously update designs and materials. Moreover, ensuring that maternity wear is readily available in a variety of sizes and styles is essential to cater to the diverse needs of pregnant women.
The Vietnam swimwear market experienced disruptions during the COVID-19 pandemic, primarily due to restrictions on travel and reduced beach access. With decreased tourism and limited outdoor activities, the demand for swimwear declined. Swimwear manufacturers and retailers in Vietnam adjusted by diversifying product offerings and focusing on online sales channels. As travel and outdoor activities gradually resume, the swimwear market is expected to recover.
Key players in the Vietnam swimwear market primarily include both domestic swimwear manufacturers and international swimwear brands. Domestic companies like Vinh Phat Sportswear Co., Ltd. play a significant role in producing and distributing swimwear for men, women, and children within Vietnam. Additionally, international swimwear brands like Speedo are influential players in providing a wide range of swimwear and aquatic gear to Vietnamese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Swimwear Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Swimwear Market - Industry Life Cycle |
3.4 Vietnam Swimwear Market - Porter's Five Forces |
3.5 Vietnam Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Vietnam leading to higher spending on lifestyle products like swimwear. |
4.2.2 Growing popularity of beach tourism in Vietnam attracting both domestic and international tourists, boosting the demand for swimwear. |
4.2.3 Changing fashion trends and preferences among Vietnamese consumers towards more fashionable and functional swimwear options. |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations due to weather conditions in Vietnam impacting the sales of swimwear. |
4.3.2 Presence of counterfeit products in the market leading to competition for authentic swimwear brands. |
4.3.3 Limited awareness and access to premium swimwear brands in certain regions of Vietnam. |
5 Vietnam Swimwear Market Trends |
6 Vietnam Swimwear Market, By Types |
6.1 Vietnam Swimwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Swimwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Swimwear Market Revenues & Volume, By Women's Swimwear, 2021-2031F |
6.1.4 Vietnam Swimwear Market Revenues & Volume, By Men's Swimwear, 2021-2031F |
6.1.5 Vietnam Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021-2031F |
6.2 Vietnam Swimwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Swimwear Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Vietnam Swimwear Market Revenues & Volume, By Offline Stores, 2021-2031F |
7 Vietnam Swimwear Market Import-Export Trade Statistics |
7.1 Vietnam Swimwear Market Export to Major Countries |
7.2 Vietnam Swimwear Market Imports from Major Countries |
8 Vietnam Swimwear Market Key Performance Indicators |
8.1 Online engagement metrics such as website traffic, social media followers, and online reviews indicating the interest and engagement of consumers with swimwear brands. |
8.2 Number of collaborations or partnerships with influencers, celebrities, or fashion designers showcasing the brand's reach and influence in the market. |
8.3 Sustainability initiatives undertaken by swimwear brands, such as use of eco-friendly materials or ethical manufacturing practices, reflecting the brand's commitment to sustainability and resonating with environmentally-conscious consumers. |
9 Vietnam Swimwear Market - Opportunity Assessment |
9.1 Vietnam Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Swimwear Market - Competitive Landscape |
10.1 Vietnam Swimwear Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |