| Product Code: ETC4401031 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Vietnam Text Analytics Market is emerging as a crucial component of data analysis strategies, particularly in the context of unstructured data such as social media content, customer reviews, and textual information. Text analytics involves the extraction of meaningful insights from textual data, enabling businesses to understand customer sentiments, conduct market research, and enhance decision-making processes. In Vietnam, the market is driven by the increasing volume of textual data generated across various online and offline channels. Businesses are adopting text analytics solutions to gain a deeper understanding of customer feedback, market trends, and competitive landscapes.
The Vietnam Text Analytics Market is on an upward trajectory due to several key drivers. Firstly, the immense volume of unstructured textual data available on the internet and social media platforms presents a significant opportunity for businesses and government organizations to extract valuable insights. Text analytics tools are being widely adopted for sentiment analysis, customer feedback analysis, and brand reputation management. Secondly, the need for effective communication and sentiment analysis in various industries, such as finance, healthcare, and e-commerce, is fueling the demand for text analytics solutions. Finally, regulatory compliance and the need to combat fraud and cyber threats are also pushing the growth of the text analytics market in Vietnam.
The Text Analytics Market in Vietnam faces several challenges. Language diversity in the country makes text analysis complex, as tools need to support various languages and dialects. Cultural nuances can affect the accuracy of sentiment analysis and topic modeling. Handling unstructured text data and converting it into meaningful insights can be resource-intensive. Additionally, concerns about data privacy and the ethical use of text data, especially in sensitive areas like social media, require close attention. Education and awareness about the benefits of text analytics are essential for wider adoption.
The COVID-19 pandemic has had a profound impact on the Vietnam Text Analytics Market. With the increased reliance on digital communication channels, businesses are recognizing the value of extracting insights from textual data. Text analytics solutions are being employed to analyze customer feedback, sentiment, and trends in real-time. As organizations strive to stay connected with their customers in a virtual environment, the adoption of text analytics has witnessed significant growth, shaping strategies for effective communication and engagement.
In the dynamic landscape of Vietnam`s Text Analytics market, several key players have emerged as leaders. Notably, companies such as VNG Corporation, FPT Corporation, and VinAI Research have played pivotal roles in shaping the industry. VNG Corporation, with its expertise in technology solutions, has been at the forefront of developing innovative text analytics tools. FPT Corporation, a prominent IT company, has also made significant contributions, leveraging its capabilities to provide cutting-edge solutions in the text analytics domain. VinAI Research, known for its advancements in artificial intelligence, has been a key player driving the adoption of sophisticated text analytics technologies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Text Analytics Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Text Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Text Analytics Market - Industry Life Cycle |
3.4 Vietnam Text Analytics Market - Porter's Five Forces |
3.5 Vietnam Text Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Vietnam Text Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Vietnam Text Analytics Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
3.8 Vietnam Text Analytics Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.9 Vietnam Text Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Vietnam Text Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital transformation strategies by businesses in Vietnam |
4.2.2 Growing demand for real-time customer insights and feedback analysis |
4.2.3 Rise in social media usage and online content generation in Vietnam |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting text analytics implementation |
4.3.2 Limited availability of skilled professionals in text analytics technology in Vietnam |
5 Vietnam Text Analytics Market Trends |
6 Vietnam Text Analytics Market, By Types |
6.1 Vietnam Text Analytics Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Text Analytics Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Vietnam Text Analytics Market Revenues & Volume, By Software, 2021-2031F |
6.1.4 Vietnam Text Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.2 Vietnam Text Analytics Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Text Analytics Market Revenues & Volume, By Customer experience management, 2021-2031F |
6.2.3 Vietnam Text Analytics Market Revenues & Volume, By Marketing management, 2021-2031F |
6.2.4 Vietnam Text Analytics Market Revenues & Volume, By Governance, risk, and compliance management, 2021-2031F |
6.2.5 Vietnam Text Analytics Market Revenues & Volume, By Document management, 2021-2031F |
6.2.6 Vietnam Text Analytics Market Revenues & Volume, By Workforce management, 2021-2031F |
6.2.7 Vietnam Text Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Text Analytics Market, By Deployment Model |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Text Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.3.3 Vietnam Text Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4 Vietnam Text Analytics Market, By Industry Vertical |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Text Analytics Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.4.3 Vietnam Text Analytics Market Revenues & Volume, By Telecommunications and Information Technology (IT), 2021-2031F |
6.4.4 Vietnam Text Analytics Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.4.5 Vietnam Text Analytics Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F |
6.4.6 Vietnam Text Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.4.7 Vietnam Text Analytics Market Revenues & Volume, By Government and defense, 2021-2031F |
6.4.8 Vietnam Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.4.9 Vietnam Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.5 Vietnam Text Analytics Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Text Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.5.3 Vietnam Text Analytics Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
7 Vietnam Text Analytics Market Import-Export Trade Statistics |
7.1 Vietnam Text Analytics Market Export to Major Countries |
7.2 Vietnam Text Analytics Market Imports from Major Countries |
8 Vietnam Text Analytics Market Key Performance Indicators |
8.1 Percentage increase in the number of businesses using text analytics solutions in Vietnam |
8.2 Average time taken to derive insights from text analytics data |
8.3 Rate of adoption of AI-powered text analytics tools in the Vietnamese market |
9 Vietnam Text Analytics Market - Opportunity Assessment |
9.1 Vietnam Text Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Vietnam Text Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Vietnam Text Analytics Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
9.4 Vietnam Text Analytics Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.5 Vietnam Text Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 Vietnam Text Analytics Market - Competitive Landscape |
10.1 Vietnam Text Analytics Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Text Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |