Market Forecast By Product (Reverse Umbrella, Straight Umbrella, Folding Umbrella, Automatic Umbrella, Other), By Application (Commercial Use, Entertainment Use) And Competitive Landscape
| Product Code: ETC062389 | Publication Date: Aug 2023 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
According to 6Wresearch internal database and industry insights, the Vietnam Umbrella Market is projected to grow at a compound annual growth rate (CAGR) of 6.3% during the forecast period (2026-2032).
Below are the evaluations of year-wise growth rates along with key growth drivers:
| Year | CAGR (%) | Growth Drivers |
| 2021 | 3.1% | Rising consumer interest in stylish, functional umbrellas |
| 2022 | 3.9% | Growth in retail and online distribution channels |
| 2023 | 4.5% | Increasing demand for umbrellas due to unpredictable weather patterns and urban living |
| 2024 | 5.1% | Technological advancements in umbrella designs for enhanced durability and portability |
| 2025 | 5.8% | Rising focus on multifunctional and customizable umbrellas for different applications |
The Vietnam Umbrella Market report offers a detailed analysis by product type and application providing a comprehensive understanding of ongoing market trends, opportunities, and key market drivers. This report helps stakeholders align their strategies in line with the evolving market dynamics.
| Report Name | Vietnam Umbrella Market |
| Forecast Period | 2026–2032 |
| CAGR | 6.3% |
| Growing Sector | Folding and Automatic Umbrellas |
The Vietnam umbrella market is experiencing significant growth. This growth is motivated by increasing urbanization, evolving weather patterns and the growing trend of outdoor activities. The rising demand for umbrellas, such as folding umbrellas and automatic umbrellas in many consumer segments is one of the other factors for expansion of the market. Along with this, the government’s policies that are supporting environmental sustainability and focusing on ecofriendly products are predicted to boost the market growth.
Below are prominent growth drivers and their influence on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters (Evidence) |
| Growing Urbanization | All Product Types | The increasing urban population and unpredictability of weather in cities boost umbrella demand. |
| Increased Consumer Spending Power | All Product Types | Rising income enable consumers to buy higher-quality and premium umbrellas. |
| Technological Advancements in Design | Automatic Umbrella, Folding Umbrella | Innovation in product features like automatic open/close systems and durable materials. |
| Popularity of Outdoor Activities | Commercial Use, Entertainment Use | the rising involvement in outdoor activities is motivating the demand for umbrellas. |
| Rising Environmental Consciousness | All Product Types | Consumers are preferring eco-friendly and sustainable materials for umbrellas. |
The Vietnam Umbrella Market is projected to witness growth at a CAGR of 6.3% during the forecast period (2026 to 2032). This growth is motivated by increasing consumer awareness about the benefits of ecofriendly and innovative umbrella designs, and it is estimated to expand the folding and automatic umbrella sector. The growth of commercial use umbrellas and rising demand for portable and convenient umbrella solutions are projected to fuel the market growth. Along with this, the government’s policies, which are promoting the adoption of sustainability and green products are expected to contribute to the expansion of the market. Besides this, the increasing purchasing power of consumers, growing urbanization and rising trend of outdoor activities are likely to accelerate the growth of the market. Use of folding and automatic umbrellas in retail and outdoor events is expected to increase, which will further boost the market in the coming years.
Below are some major restraints that could affect the market growth:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Competition from Low-Cost Imported Umbrellas | All Product Types | The presence of cheap, low-quality imports affects the growth of premium umbrella segments. |
| Limited Consumer Awareness on Product Quality | All Product Types | Many consumers values price over durability which limits the sales of high quality umbrellas. |
| Seasonal Demand | All Product Types | The market experiences demand fluctuations, especially during the rainy season. |
| Supply Chain Disruptions | All Product Types | Manufacturing and transportation delays, particularly during peak seasons, could affect product availability. |
| Fluctuating Raw Materials Costs | All Product Types | The cost of raw materials can shift which leads to higher production expense. |
On the other hand, the Vietnam umbrella market growth can be affected due to some major challenges. For example, the absence of broad knowledge about the benefits of premium and eco-friendly umbrella designs, especially in rural areas, could be a barrier to the growth of the market. The lack of availability of raw materials for manufacturing umbrellas may slow down the expansion of the market. Along with this, the high cost of premium and ecofriendly umbrella designs can limit their adoption in the price-sensitive market.
Below are some significant trends shaping the growth of the Vietnam Umbrella Market:
Key investment opportunities in the Vietnam Umbrella Market are:
Below is the comprehensive list of leading players operating in the Vietnam Umbrella Market:
| Company Name | Senz Umbrellas |
| Established Year | 2006 |
| Headquarters | Netherlands |
| Official Website | Click Here |
Senz is a leading player in the global umbrella market, known for its innovative, wind-resistant umbrella designs. The brand offers high-quality umbrellas that are widely popular in Vietnam.
| Company Name | Totes Isotoner Corporation |
| Established Year | 1970 |
| Headquarters | USA |
| Official Website | Click Here |
Totes is a well-established brand in the umbrella market, offering a wide range of affordable and high-quality umbrellas, including automatic and compact umbrellas.
| Company Name | Fox Umbrellas |
| Established Year | 1868 |
| Headquarters | London, UK |
| Official Website | Click Here |
Fox Umbrellas is known for its luxury and premium umbrellas. The brand is recognized for its craftsmanship and high-end materials, catering to the growing demand for stylish and durable umbrellas in Vietnam’s upper-end market.
| Company Name | Pasotti Umbrele |
| Established Year | 1956 |
| Headquarters | Milan, Italy |
| Official Website | - |
Pasotti is a premium umbrella brand that is highly regarded for its elegant and handmade umbrellas. The brand is gaining popularity in the Vietnamese market.
| Company Name | Viet-Umbrella Co., Ltd. |
| Established Year | 2005 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | - |
Viet-Umbrella Co., Ltd. is one of the leading domestic umbrella manufacturers in Vietnam, offering a variety of affordable and high-quality umbrellas for the mass market.
According to Vietnamese government data, some rules are introduced that help to maintain the environmental sustainability in the umbrella market. Such regulations are tax reductions and subsidies for businesses that adopt eco-friendly umbrellas by using biodegradable materials in the manufacturing process. These government initiatives are designed to reduce the harmful effects of plastic on the environment and promote the production of ecofriendly umbrellas, which is expected to boost the fuel of the market growth.
The Vietnam Umbrella Market is expected to witness substantial growth in the coming years. This growth is influenced by the growth of the commercial sectors and increasing purchasing power of consumers is expected to expand the growth of the market. Additionally, the government’s policies that are supporting sustainability and ecofriendly products are some of the other factors for the growth of this sector. The adoption of green and biodegradable umbrella designs will have a positive impact on the market revenue profile.
The report provides a comprehensive study of the following market segments and their leading categories:
According to Sarthi, Senior Research Analyst, 6Wresearch, straight umbrellas are anticipated to dominate the Vietnam umbrella market due to their extensive use and traditional design.
Commercial uses are expected to lead the market due to growing demand for promotional umbrellas, especially in outdoor settings like restaurants and retail stores.
The report offers a comprehensive study of the following market segments
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Vietnam Umbrella Market Overview |
| 3.1 Vietnam Country Macro Economic Indicators |
| 3.2 Vietnam Umbrella Market Revenues & Volume, 2022 & 2032F |
| 3.3 Vietnam Umbrella Market - Industry Life Cycle |
| 3.4 Vietnam Umbrella Market - Porter's Five Forces |
| 3.5 Vietnam Umbrella Market Revenues & Volume Share, By Product, 2022 & 2032F |
| 3.6 Vietnam Umbrella Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 4 Vietnam Umbrella Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Vietnam Umbrella Market Trends |
| 6 Vietnam Umbrella Market, By Types |
| 6.1 Vietnam Umbrella Market, By Product |
| 6.1.1 Overview and Analysis |
| 6.1.2 Vietnam Umbrella Market Revenues & Volume, By Product, 2022 - 2032F |
| 6.1.3 Vietnam Umbrella Market Revenues & Volume, By Reverse Umbrella, 2022 - 2032F |
| 6.1.4 Vietnam Umbrella Market Revenues & Volume, By Straight Umbrella, 2022 - 2032F |
| 6.1.5 Vietnam Umbrella Market Revenues & Volume, By Folding Umbrella, 2022 - 2032F |
| 6.1.6 Vietnam Umbrella Market Revenues & Volume, By Automatic Umbrella, 2022 - 2032F |
| 6.1.7 Vietnam Umbrella Market Revenues & Volume, By Other, 2022 - 2032F |
| 6.2 Vietnam Umbrella Market, By Application |
| 6.2.1 Overview and Analysis |
| 6.2.2 Vietnam Umbrella Market Revenues & V-olume, By Commercial Use, 2022 - 2032F |
| 6.2.3 Vietnam Umbrella Market Revenues & Volume, By Entertainment Use, 2022 - 2032F |
| 7 Vietnam Umbrella Market Import-Export Trade Statistics |
| 7.1 Vietnam Umbrella Market Export to Major Countries |
| 7.2 Vietnam Umbrella Market Imports from Major Countries |
| 8 Vietnam Umbrella Market Key Performance Indicators |
| 9 Vietnam Umbrella Market - Opportunity Assessment |
| 9.1 Vietnam Umbrella Market Opportunity Assessment, By Product, 2022 & 2032F |
| 9.2 Vietnam Umbrella Market Opportunity Assessment, By Application, 2022 & 2032F |
| 10 Vietnam Umbrella Market - Competitive Landscape |
| 10.1 Vietnam Umbrella Market Revenue Share, By Companies, 2025 |
| 10.2 Vietnam Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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