Vietnam Video on Demand (VoD) Market (2025-2031) Outlook | Trends, Growth, Share, Companies, Size, Analysis, Value, Revenue, Forecast & Industry

Market Forecast By Solution (Component, Pay-TV, IPTV, Over-the-Top (OTT) Services, Services), By Monetization Model (Subscription-based, Advertising-based, Transaction-based, Others), By Industry Vertical Media (Media, Entertainment, and Gaming, Travel and Hospitality, Education, Others) And Competitive Landscape
Product Code: ETC4409671 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Vietnam Video on Demand (VoD) Market Overview

The Video on Demand market in Vietnam reflects the changing consumer preferences for on-demand content. With the rise of digital streaming services, the VoD market is witnessing significant growth, offering a wide range of entertainment options.

Drivers of the Market

The Vietnam Video on Demand (VoD) Market is thriving thanks to several key drivers. The increasing internet penetration and the availability of high-speed broadband have made it easier for consumers to access and stream video content online. This has led to the rise in popularity of VoD platforms, which offer a vast library of content for viewers to choose from. The market is also driven by the growing demand for personalized content and the convenience of on-demand viewing. Additionally, the COVID-19 pandemic has accelerated the adoption of VoD services as people spent more time at home and sought entertainment options. The market is further bolstered by the production of original and exclusive content by VoD providers, which attracts subscribers and fosters competition in the industry.

Challenges of the Market

The Vietnam Video on Demand (VoD) market is growing as more consumers turn to online streaming services. However, it faces several challenges. One of the key obstacles is internet infrastructure, which is not uniformly developed across the country. Rural areas may have limited access to high-speed internet, affecting the quality of streaming services. Piracy is another significant concern, with illegal streaming websites and downloads cutting into the revenue of legitimate VoD providers. Furthermore, the competitive landscape is becoming increasingly crowded, making it challenging for new entrants to establish a strong presence. Content censorship and government regulations also impact the content available on VoD platforms. Finally, monetization can be tricky, as subscription fatigue sets in, and advertisers demand a return on their investments. These challenges need to be addressed to ensure the sustainable growth of the VoD market in Vietnam.

COVID 19 Impact on the Market

The COVID-19 pandemic has reshaped consumer behavior and entertainment consumption, significantly impacting the Vietnam Video on Demand (VoD) market. With lockdowns, social distancing measures, and restrictions on traditional entertainment venues, there has been a surge in demand for streaming services. The VoD market has experienced increased subscriptions and user engagement as consumers turn to online platforms for entertainment. The pandemic has accelerated the shift from traditional TV to on-demand content, driving content providers and streaming platforms to enhance their offerings. As the digital entertainment landscape continues to evolve, the Vietnam VoD market is expected to witness sustained growth, reflecting the changing preferences of consumers.

Key Players in the Market

The Vietnamese Video on Demand (VoD) market is shaped by key players such as Netflix, YouTube, and iQIYI. Netflix, with its extensive content library and original productions, holds a prominent position. YouTube, a platform widely used for streaming and user-generated content, and iQIYI, offering a diverse range of online video content, are also influential players in Vietnam`s VoD space.

Key Highlights of the Report:

  • Vietnam Video on Demand (VoD) Market Outlook
  • Market Size of Vietnam Video on Demand (VoD) Market, 2024
  • Forecast of Vietnam Video on Demand (VoD) Market, 2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Revenues & Volume for the Period 2021-2031
  • Vietnam Video on Demand (VoD) Market Trend Evolution
  • Vietnam Video on Demand (VoD) Market Drivers and Challenges
  • Vietnam Video on Demand (VoD) Price Trends
  • Vietnam Video on Demand (VoD) Porter's Five Forces
  • Vietnam Video on Demand (VoD) Industry Life Cycle
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Solution for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Pay-TV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By IPTV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Over-the-Top (OTT) Services for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Services for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Monetization Model for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Subscription-based for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Advertising-based for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Transaction-based for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Industry Vertical Media for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Media, Entertainment, and Gaming for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Travel and Hospitality for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Education for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Video on Demand (VoD) Market Revenues & Volume By Others for the Period 2021-2031
  • Vietnam Video on Demand (VoD) Import Export Trade Statistics
  • Market Opportunity Assessment By Solution
  • Market Opportunity Assessment By Monetization Model
  • Market Opportunity Assessment By Industry Vertical Media
  • Vietnam Video on Demand (VoD) Top Companies Market Share
  • Vietnam Video on Demand (VoD) Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Video on Demand (VoD) Company Profiles
  • Vietnam Video on Demand (VoD) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Video on Demand (VoD) Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Video on Demand (VoD) Market - Industry Life Cycle

3.4 Vietnam Video on Demand (VoD) Market - Porter's Five Forces

3.5 Vietnam Video on Demand (VoD) Market Revenues & Volume Share, By Solution , 2021 & 2031F

3.6 Vietnam Video on Demand (VoD) Market Revenues & Volume Share, By Monetization Model , 2021 & 2031F

3.7 Vietnam Video on Demand (VoD) Market Revenues & Volume Share, By Industry Vertical Media, 2021 & 2031F

4 Vietnam Video on Demand (VoD) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Vietnam Video on Demand (VoD) Market Trends

6 Vietnam Video on Demand (VoD) Market, By Types

6.1 Vietnam Video on Demand (VoD) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Solution , 2021-2031F

6.1.3 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Component, 2021-2031F

6.1.4 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Pay-TV, 2021-2031F

6.1.5 Vietnam Video on Demand (VoD) Market Revenues & Volume, By IPTV, 2021-2031F

6.1.6 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Over-the-Top (OTT) Services, 2021-2031F

6.1.7 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Services, 2021-2031F

6.2 Vietnam Video on Demand (VoD) Market, By Monetization Model

6.2.1 Overview and Analysis

6.2.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Subscription-based, 2021-2031F

6.2.3 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Advertising-based, 2021-2031F

6.2.4 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Transaction-based, 2021-2031F

6.2.5 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F

6.3 Vietnam Video on Demand (VoD) Market, By Industry Vertical Media

6.3.1 Overview and Analysis

6.3.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Media, Entertainment, and Gaming, 2021-2031F

6.3.3 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Travel and Hospitality, 2021-2031F

6.3.4 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Education, 2021-2031F

6.3.5 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F

7 Vietnam Video on Demand (VoD) Market Import-Export Trade Statistics

7.1 Vietnam Video on Demand (VoD) Market Export to Major Countries

7.2 Vietnam Video on Demand (VoD) Market Imports from Major Countries

8 Vietnam Video on Demand (VoD) Market Key Performance Indicators

9 Vietnam Video on Demand (VoD) Market - Opportunity Assessment

9.1 Vietnam Video on Demand (VoD) Market Opportunity Assessment, By Solution , 2021 & 2031F

9.2 Vietnam Video on Demand (VoD) Market Opportunity Assessment, By Monetization Model , 2021 & 2031F

9.3 Vietnam Video on Demand (VoD) Market Opportunity Assessment, By Industry Vertical Media, 2021 & 2031F

10 Vietnam Video on Demand (VoD) Market - Competitive Landscape

10.1 Vietnam Video on Demand (VoD) Market Revenue Share, By Companies, 2024

10.2 Vietnam Video on Demand (VoD) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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