Product Code: ETC4409671 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Video on Demand market in Vietnam reflects the changing consumer preferences for on-demand content. With the rise of digital streaming services, the VoD market is witnessing significant growth, offering a wide range of entertainment options.
The Vietnam Video on Demand (VoD) Market is thriving thanks to several key drivers. The increasing internet penetration and the availability of high-speed broadband have made it easier for consumers to access and stream video content online. This has led to the rise in popularity of VoD platforms, which offer a vast library of content for viewers to choose from. The market is also driven by the growing demand for personalized content and the convenience of on-demand viewing. Additionally, the COVID-19 pandemic has accelerated the adoption of VoD services as people spent more time at home and sought entertainment options. The market is further bolstered by the production of original and exclusive content by VoD providers, which attracts subscribers and fosters competition in the industry.
The Vietnam Video on Demand (VoD) market is growing as more consumers turn to online streaming services. However, it faces several challenges. One of the key obstacles is internet infrastructure, which is not uniformly developed across the country. Rural areas may have limited access to high-speed internet, affecting the quality of streaming services. Piracy is another significant concern, with illegal streaming websites and downloads cutting into the revenue of legitimate VoD providers. Furthermore, the competitive landscape is becoming increasingly crowded, making it challenging for new entrants to establish a strong presence. Content censorship and government regulations also impact the content available on VoD platforms. Finally, monetization can be tricky, as subscription fatigue sets in, and advertisers demand a return on their investments. These challenges need to be addressed to ensure the sustainable growth of the VoD market in Vietnam.
The COVID-19 pandemic has reshaped consumer behavior and entertainment consumption, significantly impacting the Vietnam Video on Demand (VoD) market. With lockdowns, social distancing measures, and restrictions on traditional entertainment venues, there has been a surge in demand for streaming services. The VoD market has experienced increased subscriptions and user engagement as consumers turn to online platforms for entertainment. The pandemic has accelerated the shift from traditional TV to on-demand content, driving content providers and streaming platforms to enhance their offerings. As the digital entertainment landscape continues to evolve, the Vietnam VoD market is expected to witness sustained growth, reflecting the changing preferences of consumers.
The Vietnamese Video on Demand (VoD) market is shaped by key players such as Netflix, YouTube, and iQIYI. Netflix, with its extensive content library and original productions, holds a prominent position. YouTube, a platform widely used for streaming and user-generated content, and iQIYI, offering a diverse range of online video content, are also influential players in Vietnam`s VoD space.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Video on Demand (VoD) Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Video on Demand (VoD) Market - Industry Life Cycle |
3.4 Vietnam Video on Demand (VoD) Market - Porter's Five Forces |
3.5 Vietnam Video on Demand (VoD) Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.6 Vietnam Video on Demand (VoD) Market Revenues & Volume Share, By Monetization Model , 2021 & 2031F |
3.7 Vietnam Video on Demand (VoD) Market Revenues & Volume Share, By Industry Vertical Media, 2021 & 2031F |
4 Vietnam Video on Demand (VoD) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Video on Demand (VoD) Market Trends |
6 Vietnam Video on Demand (VoD) Market, By Types |
6.1 Vietnam Video on Demand (VoD) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Solution , 2021-2031F |
6.1.3 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Component, 2021-2031F |
6.1.4 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Pay-TV, 2021-2031F |
6.1.5 Vietnam Video on Demand (VoD) Market Revenues & Volume, By IPTV, 2021-2031F |
6.1.6 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Over-the-Top (OTT) Services, 2021-2031F |
6.1.7 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Services, 2021-2031F |
6.2 Vietnam Video on Demand (VoD) Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Subscription-based, 2021-2031F |
6.2.3 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Advertising-based, 2021-2031F |
6.2.4 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Transaction-based, 2021-2031F |
6.2.5 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Video on Demand (VoD) Market, By Industry Vertical Media |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Media, Entertainment, and Gaming, 2021-2031F |
6.3.3 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.3.4 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Education, 2021-2031F |
6.3.5 Vietnam Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Video on Demand (VoD) Market Import-Export Trade Statistics |
7.1 Vietnam Video on Demand (VoD) Market Export to Major Countries |
7.2 Vietnam Video on Demand (VoD) Market Imports from Major Countries |
8 Vietnam Video on Demand (VoD) Market Key Performance Indicators |
9 Vietnam Video on Demand (VoD) Market - Opportunity Assessment |
9.1 Vietnam Video on Demand (VoD) Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.2 Vietnam Video on Demand (VoD) Market Opportunity Assessment, By Monetization Model , 2021 & 2031F |
9.3 Vietnam Video on Demand (VoD) Market Opportunity Assessment, By Industry Vertical Media, 2021 & 2031F |
10 Vietnam Video on Demand (VoD) Market - Competitive Landscape |
10.1 Vietnam Video on Demand (VoD) Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Video on Demand (VoD) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |