Product Code: ETC213222 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Vietnam women`s apparel market caters to the fashion needs of women, offering a wide range of clothing styles and accessories. It reflects the dynamic fashion landscape in the country, driven by changing consumer preferences, design trends, and the influence of global fashion brands.
The growth of the Vietnam women`s apparel market is driven by changing fashion trends, consumer preferences, and the expanding middle-class population. Women`s apparel encompasses a wide range of clothing categories, from casual wear to formal attire, catering to diverse fashion tastes. The growing influence of fashion media, e-commerce platforms, and rising disposable incomes support the market`s growth as women seek fashionable and affordable clothing options.
The Vietnam women`s apparel market confronts challenges related to changing fashion trends and consumer preferences. Rapid shifts in fashion trends necessitate quick adaptation and could result in excess inventory if not managed effectively. Additionally, with the rise of e-commerce and global fashion brands entering the Vietnamese market, local apparel businesses need to enhance their online presence and compete with international players.
The Vietnam women`s apparel market encountered challenges during the COVID-19 pandemic, with fluctuations in consumer spending and shifts in fashion preferences. Reduced consumer footfall in retail stores and changes in work-from-home fashion influenced the demand for women`s clothing. Apparel manufacturers and retailers in Vietnam had to adapt by promoting online sales and adjusting product offerings. As consumer confidence in physical shopping and fashion preferences stabilize, the women`s apparel market is expected to recover.
In the Vietnam women`s apparel market, key players primarily consist of both domestic fashion brands and international apparel retailers. Domestic companies like NEM Fashion contribute to designing and manufacturing women`s apparel for the Vietnamese market. Additionally, international fashion brands like Zara are influential players in offering a wide range of women`s clothing and fashion accessories to Vietnamese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Women's Apparel Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Women's Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Women's Apparel Market - Industry Life Cycle |
3.4 Vietnam Women's Apparel Market - Porter's Five Forces |
3.5 Vietnam Women's Apparel Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Vietnam Women's Apparel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Women's Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income among Vietnamese women |
4.2.2 Increasing fashion consciousness and awareness of global trends |
4.2.3 Rising demand for online shopping and e-commerce platforms in Vietnam |
4.3 Market Restraints |
4.3.1 Competition from international fast fashion brands |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Challenges in maintaining quality and sustainability standards |
5 Vietnam Women's Apparel Market Trends |
6 Vietnam Women's Apparel Market, By Types |
6.1 Vietnam Women's Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Women's Apparel Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Vietnam Women's Apparel Market Revenues & Volume, By Tops and dresses, 2021-2031F |
6.1.4 Vietnam Women's Apparel Market Revenues & Volume, By Bottom wear, 2021-2031F |
6.1.5 Vietnam Women's Apparel Market Revenues & Volume, By Intimates and sleepwear, 2021-2031F |
6.1.6 Vietnam Women's Apparel Market Revenues & Volume, By CJS, 2021-2031F |
6.1.7 Vietnam Women's Apparel Market Revenues & Volume, By Accessories and other clothings, 2021-2031F |
6.2 Vietnam Women's Apparel Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Women's Apparel Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Vietnam Women's Apparel Market Revenues & Volume, By Online, 2021-2031F |
7 Vietnam Women's Apparel Market Import-Export Trade Statistics |
7.1 Vietnam Women's Apparel Market Export to Major Countries |
7.2 Vietnam Women's Apparel Market Imports from Major Countries |
8 Vietnam Women's Apparel Market Key Performance Indicators |
8.1 Average order value (AOV) on online platforms |
8.2 Customer retention rate |
8.3 Social media engagement and brand awareness metrics |
9 Vietnam Women's Apparel Market - Opportunity Assessment |
9.1 Vietnam Women's Apparel Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Vietnam Women's Apparel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Women's Apparel Market - Competitive Landscape |
10.1 Vietnam Women's Apparel Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Women's Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |