| Product Code: ETC12068794 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The alcohol e-commerce import market in Zambia continues to thrive, with significant growth seen in 2024. Top exporting countries such as South Africa, Tanzania, France, Spain, and Italy are playing a key role in meeting the demand for imported alcohol. The high Herfindahl-Hirschman Index (HHI) indicates a concentration in the market, while the impressive Compound Annual Growth Rate (CAGR) of 20.27% from 2020 to 2024 and a growth rate of 23.99% from 2023 to 2024 showcase the strong momentum and opportunities present in the sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Alcohol E-commerce Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Alcohol E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Alcohol E-commerce Market - Industry Life Cycle |
3.4 Zambia Alcohol E-commerce Market - Porter's Five Forces |
3.5 Zambia Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zambia Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Zambia Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Zambia Alcohol E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Zambia Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Zambia |
4.2.2 Growing preference for online shopping and convenience among consumers |
4.2.3 Rising popularity of e-commerce platforms and digital payment options in the country |
4.3 Market Restraints |
4.3.1 Limited access to high-speed internet in some regions of Zambia |
4.3.2 Challenges related to last-mile delivery and logistics infrastructure |
4.3.3 Regulatory restrictions and compliance issues in the alcohol e-commerce sector |
5 Zambia Alcohol E-commerce Market Trends |
6 Zambia Alcohol E-commerce Market, By Types |
6.1 Zambia Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Alcohol E-commerce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Zambia Alcohol E-commerce Market Revenues & Volume, By Spirits, 2021 - 2031F |
6.1.4 Zambia Alcohol E-commerce Market Revenues & Volume, By Beer, 2021 - 2031F |
6.1.5 Zambia Alcohol E-commerce Market Revenues & Volume, By Wine, 2021 - 2031F |
6.1.6 Zambia Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Zambia Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Zambia Alcohol E-commerce Market Revenues & Volume, By Websites, 2021 - 2031F |
6.2.3 Zambia Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2021 - 2031F |
6.2.4 Zambia Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2021 - 2031F |
6.2.5 Zambia Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Zambia Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zambia Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.3.3 Zambia Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Zambia Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 Zambia Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Zambia Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Zambia Alcohol E-commerce Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Zambia Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 Zambia Alcohol E-commerce Market Revenues & Volume, By Bars, 2021 - 2031F |
6.4.5 Zambia Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
7 Zambia Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Zambia Alcohol E-commerce Market Export to Major Countries |
7.2 Zambia Alcohol E-commerce Market Imports from Major Countries |
8 Zambia Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) per customer |
8.2 Customer retention rate |
8.3 Website traffic conversion rate |
9 Zambia Alcohol E-commerce Market - Opportunity Assessment |
9.1 Zambia Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zambia Alcohol E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Zambia Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Zambia Alcohol E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Zambia Alcohol E-commerce Market - Competitive Landscape |
10.1 Zambia Alcohol E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Zambia Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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