| Product Code: ETC4946660 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia continued to rely heavily on fruit imports, with top suppliers being South Africa, Zimbabwe, Egypt, Tanzania, and Botswana. Despite a slight decline in growth from 2023 to 2024, the industry maintained a high level of market concentration, indicating a stable market structure. The compound annual growth rate (CAGR) from 2020 to 2024 was strong at 13.37%, showcasing sustained demand for imported fruits in Zambia. It will be crucial for stakeholders to monitor market dynamics and consumer preferences to capitalize on growth opportunities in the coming years.


By 2027, the Fruit market in Zambia is anticipated to reach a growth rate of 3.57%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Fruit Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Fruit Market - Industry Life Cycle |
3.4 Zambia Fruit Market - Porter's Five Forces |
3.5 Zambia Fruit Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Zambia Fruit Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Zambia Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health benefits of fruits |
4.2.2 Growing demand for organic and locally sourced fruits |
4.2.3 Government initiatives supporting agriculture and horticulture sectors in Zambia |
4.3 Market Restraints |
4.3.1 Seasonal variations affecting fruit availability and prices |
4.3.2 Limited infrastructure and cold chain facilities for fruit storage and transportation |
5 Zambia Fruit Market Trends |
6 Zambia Fruit Market Segmentations |
6.1 Zambia Fruit Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Zambia Fruit Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.1.3 Zambia Fruit Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.1.4 Zambia Fruit Market Revenues & Volume, By Online, 2021-2031F |
6.2 Zambia Fruit Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Zambia Fruit Market Revenues & Volume, By Fresh, 2021-2031F |
6.2.3 Zambia Fruit Market Revenues & Volume, By Dried, 2021-2031F |
6.2.4 Zambia Fruit Market Revenues & Volume, By Frozen, 2021-2031F |
6.2.5 Zambia Fruit Market Revenues & Volume, By Others, 2021-2031F |
7 Zambia Fruit Market Import-Export Trade Statistics |
7.1 Zambia Fruit Market Export to Major Countries |
7.2 Zambia Fruit Market Imports from Major Countries |
8 Zambia Fruit Market Key Performance Indicators |
8.1 Percentage increase in the adoption of sustainable farming practices among fruit growers in Zambia |
8.2 Growth in the number of farmers markets and direct-to-consumer sales channels for fruits |
8.3 Improvement in average fruit quality ratings by consumers in Zambia |
9 Zambia Fruit Market - Opportunity Assessment |
9.1 Zambia Fruit Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Zambia Fruit Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Zambia Fruit Market - Competitive Landscape |
10.1 Zambia Fruit Market Revenue Share, By Companies, 2024 |
10.2 Zambia Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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