| Product Code: ETC5222901 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia continued to heavily rely on imports of potato chips, with South Africa, United Arab Emirates, Lebanon, India, and the United Kingdom being the top exporting countries. Despite a concerning high concentration with a high Herfindahl-Hirschman Index (HHI), the market saw a significant Compound Annual Growth Rate (CAGR) of 15.02% from 2020 to 2024. However, there was a notable dip in the growth rate from 2023 to 2024 at -18.71%, indicating a potential slowdown in the import market for potato chips in Zambia.

By 2027, Zambia's Potato Chips market is forecasted to achieve a high growth rate of 11.21%, with Egypt leading the Africa region, followed by South Africa, Ethiopia, Algeria and Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Potato Chips Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Potato Chips Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Potato Chips Market - Industry Life Cycle |
3.4 Zambia Potato Chips Market - Porter's Five Forces |
3.5 Zambia Potato Chips Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.6 Zambia Potato Chips Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Zambia Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient snacking options |
4.2.2 Growing urbanization leading to higher demand for packaged food products |
4.2.3 Rising disposable income levels in Zambia |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in potato supply impacting production and pricing |
4.3.2 Intense competition from other snack options in the market |
5 Zambia Potato Chips Market Trends |
6 Zambia Potato Chips Market Segmentations |
6.1 Zambia Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Zambia Potato Chips Market Revenues & Volume, By Plain/Salted, 2021-2031F |
6.1.3 Zambia Potato Chips Market Revenues & Volume, By Flavored, 2021-2031F |
6.2 Zambia Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Zambia Potato Chips Market Revenues & Volume, By Baked, 2021-2031F |
6.2.3 Zambia Potato Chips Market Revenues & Volume, By Fried, 2021-2031F |
6.3 Zambia Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zambia Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Zambia Potato Chips Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Zambia Potato Chips Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.3.5 Zambia Potato Chips Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.6 Zambia Potato Chips Market Revenues & Volume, By Other, 2021-2031F |
7 Zambia Potato Chips Market Import-Export Trade Statistics |
7.1 Zambia Potato Chips Market Export to Major Countries |
7.2 Zambia Potato Chips Market Imports from Major Countries |
8 Zambia Potato Chips Market Key Performance Indicators |
8.1 Average selling price of potato chips in Zambia |
8.2 Number of new product launches in the potato chips segment |
8.3 Consumer awareness and perception of potato chips as a snack option |
9 Zambia Potato Chips Market - Opportunity Assessment |
9.1 Zambia Potato Chips Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.2 Zambia Potato Chips Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Zambia Potato Chips Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Potato Chips Market - Competitive Landscape |
10.1 Zambia Potato Chips Market Revenue Share, By Companies, 2024 |
10.2 Zambia Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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