| Product Code: ETC10131082 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Zambia`s import of women`s activewear in 2024 saw top suppliers from South Africa, China, Mauritius, Eswatini, and Bangladesh. The market concentration, as indicated by the HHI, remained high throughout the year. Despite a notable compound annual growth rate (CAGR) of 14.17% from 2020 to 2024, there was a slight decline in the growth rate from 2023 to 2024 at -7.83%. This data suggests a competitive market with established players, potentially indicating a matured market that might be experiencing some short-term challenges in the import of women`s activewear.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Women Activewear Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Women Activewear Market Revenues & Volume, 2022 & 2032F |
3.3 Zambia Women Activewear Market - Industry Life Cycle |
3.4 Zambia Women Activewear Market - Porter's Five Forces |
3.5 Zambia Women Activewear Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Zambia Women Activewear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Zambia Women Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and fitness awareness among Zambian women |
4.2.2 Growing trend of athleisure wear for everyday use |
4.2.3 Rise in disposable income leading to higher spending on activewear |
4.3 Market Restraints |
4.3.1 Limited availability of trendy and affordable activewear options in the market |
4.3.2 Cultural norms and modesty considerations impacting activewear preferences |
5 Zambia Women Activewear Market Trends |
6 Zambia Women Activewear Market, By Types |
6.1 Zambia Women Activewear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Women Activewear Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Zambia Women Activewear Market Revenues & Volume, By Tops & T-Shirts, 2022 - 2032F |
6.1.4 Zambia Women Activewear Market Revenues & Volume, By Sweatpants & Yoga Pants, 2022 - 2032F |
6.1.5 Zambia Women Activewear Market Revenues & Volume, By Skirts & Skorts, 2022 - 2032F |
6.1.6 Zambia Women Activewear Market Revenues & Volume, By Tracksuits, 2022 - 2032F |
6.1.7 Zambia Women Activewear Market Revenues & Volume, By Sweatshirts/Jacket, 2022 - 2032F |
6.2 Zambia Women Activewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Women Activewear Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022 - 2032F |
6.2.3 Zambia Women Activewear Market Revenues & Volume, By Speciality Stores, 2022 - 2032F |
6.2.4 Zambia Women Activewear Market Revenues & Volume, By Online Retail Stores, 2022 - 2032F |
6.2.5 Zambia Women Activewear Market Revenues & Volume, By Other Distribution Channel, 2022 - 2032F |
7 Zambia Women Activewear Market Import-Export Trade Statistics |
7.1 Zambia Women Activewear Market Export to Major Countries |
7.2 Zambia Women Activewear Market Imports from Major Countries |
8 Zambia Women Activewear Market Key Performance Indicators |
8.1 Number of new activewear brands entering the Zambian market |
8.2 Percentage increase in online searches for women's activewear in Zambia |
8.3 Growth in the number of fitness centers and gyms across Zambia |
9 Zambia Women Activewear Market - Opportunity Assessment |
9.1 Zambia Women Activewear Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Zambia Women Activewear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Zambia Women Activewear Market - Competitive Landscape |
10.1 Zambia Women Activewear Market Revenue Share, By Companies, 2025 |
10.2 Zambia Women Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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