| Product Code: ETC11416571 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Zimbabwe beverages market experienced a significant decline in imports from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of -29.59%. This negative trend was particularly notable in 2023-2024, where the year-on-year growth rate was zero, indicating a stagnation in import volumes during that period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Beverages Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Beverages Market Revenues & Volume, 2022 & 2032F |
3.3 Zimbabwe Beverages Market - Industry Life Cycle |
3.4 Zimbabwe Beverages Market - Porter's Five Forces |
3.5 Zimbabwe Beverages Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Zimbabwe Beverages Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
3.7 Zimbabwe Beverages Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Zimbabwe Beverages Market Revenues & Volume Share, By Consumer Type, 2022 & 2032F |
4 Zimbabwe Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population |
4.2.2 Growing urbanization and changing lifestyle preferences |
4.2.3 Introduction of new beverage products in the market |
4.3 Market Restraints |
4.3.1 High inflation rates impacting consumer purchasing power |
4.3.2 Fluctuations in raw material prices affecting production costs |
4.3.3 Regulatory challenges related to alcohol and sugar content in beverages |
5 Zimbabwe Beverages Market Trends |
6 Zimbabwe Beverages Market, By Types |
6.1 Zimbabwe Beverages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Beverages Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Zimbabwe Beverages Market Revenues & Volume, By Alcoholic Beverages, 2022 - 2032F |
6.1.4 Zimbabwe Beverages Market Revenues & Volume, By Non-Alcoholic Beverages, 2022 - 2032F |
6.1.5 Zimbabwe Beverages Market Revenues & Volume, By Dairy-Based Beverages, 2022 - 2032F |
6.1.6 Zimbabwe Beverages Market Revenues & Volume, By Functional Beverages, 2022 - 2032F |
6.2 Zimbabwe Beverages Market, By Packaging |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Beverages Market Revenues & Volume, By Bottles, 2022 - 2032F |
6.2.3 Zimbabwe Beverages Market Revenues & Volume, By Cans, 2022 - 2032F |
6.2.4 Zimbabwe Beverages Market Revenues & Volume, By Cartons, 2022 - 2032F |
6.2.5 Zimbabwe Beverages Market Revenues & Volume, By Pouches, 2022 - 2032F |
6.3 Zimbabwe Beverages Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Beverages Market Revenues & Volume, By Online, 2022 - 2032F |
6.3.3 Zimbabwe Beverages Market Revenues & Volume, By Retail Stores, 2022 - 2032F |
6.3.4 Zimbabwe Beverages Market Revenues & Volume, By Supers, 2022 - 2032F |
6.3.5 Zimbabwe Beverages Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.4 Zimbabwe Beverages Market, By Consumer Type |
6.4.1 Overview and Analysis |
6.4.2 Zimbabwe Beverages Market Revenues & Volume, By Household, 2022 - 2032F |
6.4.3 Zimbabwe Beverages Market Revenues & Volume, By Institutional, 2022 - 2032F |
6.4.4 Zimbabwe Beverages Market Revenues & Volume, By Commercial, 2022 - 2032F |
6.4.5 Zimbabwe Beverages Market Revenues & Volume, By Industrial, 2022 - 2032F |
7 Zimbabwe Beverages Market Import-Export Trade Statistics |
7.1 Zimbabwe Beverages Market Export to Major Countries |
7.2 Zimbabwe Beverages Market Imports from Major Countries |
8 Zimbabwe Beverages Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches in the market |
8.3 Sustainability initiatives implemented by beverage companies |
8.4 Percentage of market share held by innovative beverage products |
8.5 Consumer perception and brand loyalty towards local beverage brands |
9 Zimbabwe Beverages Market - Opportunity Assessment |
9.1 Zimbabwe Beverages Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Zimbabwe Beverages Market Opportunity Assessment, By Packaging, 2022 & 2032F |
9.3 Zimbabwe Beverages Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Zimbabwe Beverages Market Opportunity Assessment, By Consumer Type, 2022 & 2032F |
10 Zimbabwe Beverages Market - Competitive Landscape |
10.1 Zimbabwe Beverages Market Revenue Share, By Companies, 2025 |
10.2 Zimbabwe Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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