| Product Code: ETC4846379 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In the past year, the import trend for couscous in the Zimbabwe market has shown a steady increase. This growth can be attributed to rising consumer demand for diverse food options and changing dietary preferences among the population.
By 2027, the Couscous market in Zimbabwe is anticipated to reach a growth rate of 2.40%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Couscous Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Couscous Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Couscous Market - Industry Life Cycle |
3.4 Zimbabwe Couscous Market - Porter's Five Forces |
3.5 Zimbabwe Couscous Market Revenues & Volume Share, By Thickness, 2021 & 2031F |
3.6 Zimbabwe Couscous Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zimbabwe Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for healthy and convenient food options |
4.2.2 Growing health consciousness leading to a shift towards alternative grains and plant-based diets |
4.2.3 Rising disposable incomes and changing lifestyles favoring the consumption of convenience foods |
4.3 Market Restraints |
4.3.1 Limited availability of couscous in retail outlets and supermarkets |
4.3.2 High import costs and currency fluctuations affecting pricing and affordability |
4.3.3 Competition from other similar convenience food products in the market |
5 Zimbabwe Couscous Market Trends |
6 Zimbabwe Couscous Market Segmentations |
6.1 Zimbabwe Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Couscous Market Revenues & Volume, By Fine Couscous, 2021-2031F |
6.1.3 Zimbabwe Couscous Market Revenues & Volume, By Medium Couscous, 2021-2031F |
6.1.4 Zimbabwe Couscous Market Revenues & Volume, By Thick Couscous, 2021-2031F |
6.2 Zimbabwe Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Zimbabwe Couscous Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.4 Zimbabwe Couscous Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Zimbabwe Couscous Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.6 Zimbabwe Couscous Market Revenues & Volume, By Online, 2021-2031F |
6.2.7 Zimbabwe Couscous Market Revenues & Volume, By Others, 2021-2031F |
7 Zimbabwe Couscous Market Import-Export Trade Statistics |
7.1 Zimbabwe Couscous Market Export to Major Countries |
7.2 Zimbabwe Couscous Market Imports from Major Countries |
8 Zimbabwe Couscous Market Key Performance Indicators |
8.1 Consumer engagement and awareness levels through social media interactions and website traffic |
8.2 Distribution network expansion and penetration into new retail outlets and regions |
8.3 Product innovation and variety index based on new flavors or packaging introduced |
8.4 Customer satisfaction and repeat purchase rate through surveys and feedback analysis |
8.5 Market trend analysis based on Google Trends data for couscous-related searches in Zimbabwe |
9 Zimbabwe Couscous Market - Opportunity Assessment |
9.1 Zimbabwe Couscous Market Opportunity Assessment, By Thickness, 2021 & 2031F |
9.2 Zimbabwe Couscous Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zimbabwe Couscous Market - Competitive Landscape |
10.1 Zimbabwe Couscous Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |