Product Code: ETC10138520 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Zimbabwe event and exhibition market is a growing industry that caters to a diverse range of sectors including business, tourism, and culture. The market is driven by increasing investments in infrastructure development, government support for the tourism sector, and a growing interest in hosting international events and exhibitions. Key players in the market include event management companies, exhibition organizers, venues, and suppliers of event-related services. The market offers opportunities for companies to showcase their products and services, network with industry professionals, and attract potential customers. With a focus on innovation, sustainability, and creativity, the Zimbabwe event and exhibition market is poised for further growth and development in the coming years.
The Zimbabwe event and exhibition market is experiencing growth driven by increasing demand for corporate events, trade shows, and conferences in sectors such as mining, agriculture, tourism, and technology. With the government`s efforts to promote the country as a business hub, there are opportunities for event organizers to capitalize on this trend. Furthermore, the rise of digital events due to the pandemic has opened up new avenues for virtual and hybrid event solutions, offering a more cost-effective and accessible option for both organizers and participants. As the economy continues to stabilize and attract foreign investment, the event and exhibition market in Zimbabwe is poised for further expansion, creating opportunities for innovative event planning, technology integration, and partnerships with international organizations.
In the Zimbabwe event and exhibition market, several challenges are faced, including limited infrastructure and venue options, political instability leading to uncertainty for event planning, economic downturn affecting disposable income for participation and sponsorship, as well as competition from neighboring countries with more developed event industry sectors. Additionally, inadequate marketing and promotion efforts, lack of skilled event management professionals, and inconsistent government policies further hinder the growth and success of events and exhibitions in Zimbabwe. Overcoming these challenges would require investment in infrastructure, stability in the political environment, targeted marketing strategies, capacity building for event professionals, and collaboration between the public and private sectors to create a conducive environment for the industry to thrive.
The Zimbabwe event and exhibition market is mainly driven by the growth in the tourism sector, increasing business investments in the country, and a rising demand for networking and promotional opportunities among businesses. The government`s efforts to promote the country as a favorable destination for conferences, trade shows, and exhibitions have also contributed to the market`s growth. Additionally, the expansion of infrastructure facilities and venues suitable for hosting events, coupled with the emergence of new event management companies, have further fueled the market. The growing interest from international companies looking to expand their presence in Zimbabwe has also played a significant role in driving the event and exhibition market forward. Overall, a combination of economic development initiatives and a burgeoning business landscape is propelling the growth of the Zimbabwe event and exhibition market.
Government policies related to the Zimbabwe Event and Exhibition Market include regulations on health and safety standards at venues, licensing requirements for events, and tax incentives to promote the growth of the industry. The government also offers support for local businesses to participate in international exhibitions and trade fairs, as well as initiatives to attract foreign investment in the sector. Additionally, there are policies in place to promote cultural events and tourism through partnerships with event organizers and stakeholders. Overall, the government aims to create a conducive environment for the event and exhibition market to thrive, driving economic growth and showcasing Zimbabwe`s unique offerings to both domestic and international audiences.
The future outlook for the Zimbabwe Event and Exhibition Market is promising, driven by the country`s growing tourism sector and increasing interest from both local and international businesses. With the government`s efforts to attract more investments and promote the country as a favorable destination for events and exhibitions, there is a great potential for growth in the industry. The development of modern event venues and exhibition facilities, coupled with improved infrastructure and connectivity, will further enhance Zimbabwe`s position as a competitive market for hosting a wide range of events. As the economy stabilizes and consumer spending increases, the demand for corporate events, trade shows, and conferences is expected to rise, presenting lucrative opportunities for event organizers, exhibitors, and related service providers in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Event And Exhibition Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Event And Exhibition Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Event And Exhibition Market - Industry Life Cycle |
3.4 Zimbabwe Event And Exhibition Market - Porter's Five Forces |
3.5 Zimbabwe Event And Exhibition Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zimbabwe Event And Exhibition Market Revenues & Volume Share, By Revenue Stream, 2021 & 2031F |
3.7 Zimbabwe Event And Exhibition Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Zimbabwe Event And Exhibition Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for corporate events and exhibitions in Zimbabwe |
4.2.2 Increasing investments in infrastructure and venues for events and exhibitions |
4.2.3 Government support and initiatives to promote the event and exhibition industry |
4.2.4 Rising popularity of Zimbabwe as a tourism and business destination |
4.3 Market Restraints |
4.3.1 Economic instability and currency fluctuations in Zimbabwe |
4.3.2 Limited international connectivity and accessibility for participants and exhibitors |
4.3.3 Competition from other regional event and exhibition markets |
4.3.4 Political instability and regulatory challenges |
5 Zimbabwe Event And Exhibition Market Trends |
6 Zimbabwe Event And Exhibition Market, By Types |
6.1 Zimbabwe Event And Exhibition Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Event And Exhibition Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Zimbabwe Event And Exhibition Market Revenues & Volume, By B2B, 2021- 2031F |
6.1.4 Zimbabwe Event And Exhibition Market Revenues & Volume, By B2C, 2021- 2031F |
6.1.5 Zimbabwe Event And Exhibition Market Revenues & Volume, By Mixed/Hybrid, 2021- 2031F |
6.2 Zimbabwe Event And Exhibition Market, By Revenue Stream |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Event And Exhibition Market Revenues & Volume, By Exhibitor Fee, 2021- 2031F |
6.2.3 Zimbabwe Event And Exhibition Market Revenues & Volume, By Sponsorship Fee, 2021- 2031F |
6.2.4 Zimbabwe Event And Exhibition Market Revenues & Volume, By Entrance Fee, 2021- 2031F |
6.2.5 Zimbabwe Event And Exhibition Market Revenues & Volume, By Services, 2021- 2031F |
6.3 Zimbabwe Event And Exhibition Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Event And Exhibition Market Revenues & Volume, By Consumer Goods and Retail Sector, 2021- 2031F |
6.3.3 Zimbabwe Event And Exhibition Market Revenues & Volume, By Automotive and Transportation Sector, 2021- 2031F |
6.3.4 Zimbabwe Event And Exhibition Market Revenues & Volume, By Industrial, 2021- 2031F |
6.3.5 Zimbabwe Event And Exhibition Market Revenues & Volume, By Entertainment, 2021- 2031F |
6.3.6 Zimbabwe Event And Exhibition Market Revenues & Volume, By Real Estate and Property, 2021- 2031F |
6.3.7 Zimbabwe Event And Exhibition Market Revenues & Volume, By Hospitality Sector, 2021- 2031F |
7 Zimbabwe Event And Exhibition Market Import-Export Trade Statistics |
7.1 Zimbabwe Event And Exhibition Market Export to Major Countries |
7.2 Zimbabwe Event And Exhibition Market Imports from Major Countries |
8 Zimbabwe Event And Exhibition Market Key Performance Indicators |
8.1 Number of new event/exhibition venues opened in Zimbabwe |
8.2 Percentage increase in event/exhibition attendees from previous years |
8.3 Average length of stay for international participants in Zimbabwe |
8.4 Number of government-funded initiatives to support the event and exhibition industry |
8.5 Overall visitor satisfaction rating for events and exhibitions in Zimbabwe |
9 Zimbabwe Event And Exhibition Market - Opportunity Assessment |
9.1 Zimbabwe Event And Exhibition Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zimbabwe Event And Exhibition Market Opportunity Assessment, By Revenue Stream, 2021 & 2031F |
9.3 Zimbabwe Event And Exhibition Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Zimbabwe Event And Exhibition Market - Competitive Landscape |
10.1 Zimbabwe Event And Exhibition Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Event And Exhibition Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |