| Product Code: ETC11243579 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Zimbabwe underwear market saw a significant decline in imports from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of -20.96%. However, there was a notable increase in imports in 2024 compared to the previous year, with a year-on-year growth rate of 45.45%, indicating a slight recovery in the market during that period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Underwear Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Underwear Market - Industry Life Cycle |
3.4 Zimbabwe Underwear Market - Porter's Five Forces |
3.5 Zimbabwe Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zimbabwe Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Zimbabwe Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Zimbabwe Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zimbabwe Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Zimbabwe leading to increased consumer spending on clothing items. |
4.2.2 Increasing urbanization and westernization trends influencing demand for modern and fashionable underwear. |
4.2.3 Rising awareness about personal hygiene and comfort driving the demand for quality underwear products. |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuating currency value impacting consumer purchasing power. |
4.3.2 Import dependency for raw materials and finished products leading to supply chain disruptions and price fluctuations. |
5 Zimbabwe Underwear Market Trends |
6 Zimbabwe Underwear Market, By Types |
6.1 Zimbabwe Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Zimbabwe Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Zimbabwe Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Zimbabwe Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Zimbabwe Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Zimbabwe Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Zimbabwe Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Zimbabwe Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Zimbabwe Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Zimbabwe Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Zimbabwe Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Zimbabwe Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Zimbabwe Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Zimbabwe Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Zimbabwe Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Zimbabwe Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Zimbabwe Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Zimbabwe Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Zimbabwe Underwear Market Import-Export Trade Statistics |
7.1 Zimbabwe Underwear Market Export to Major Countries |
7.2 Zimbabwe Underwear Market Imports from Major Countries |
8 Zimbabwe Underwear Market Key Performance Indicators |
8.1 Consumer sentiment index towards underwear products in Zimbabwe. |
8.2 Percentage of population in urban areas versus rural areas purchasing branded underwear. |
8.3 Average spending per capita on underwear products in Zimbabwe. |
8.4 Number of local manufacturers entering the underwear market. |
8.5 Growth rate of online sales of underwear in Zimbabwe. |
9 Zimbabwe Underwear Market - Opportunity Assessment |
9.1 Zimbabwe Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zimbabwe Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Zimbabwe Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Zimbabwe Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zimbabwe Underwear Market - Competitive Landscape |
10.1 Zimbabwe Underwear Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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