AirPods market share | Insights and Trends 2025

Code: MTA4045

Publication Date: Jun 2025

What is the AirPods market share?

According to 6Wresearch internal database and industry insights, AirPods market was valued at approximately USD 18.6 billion in 2024, and is projected to surpass USD 28.4 billion by 2031, expanding at a CAGR of 6.2% during the forecast period.

Apple’s AirPods commanded an estimated 31% share of the global true wireless stereo (TWS) earbuds market in 2025 -2031 despite growing competition. The growing popularity of true wireless stereo (TWS) technology, increasing smartphone penetration, and consumer preference for premium audio accessories are accelerating the demand for AirPods and similar products.

Key Growth Factors

Good brand recognition and devoted clients
Integration with the growing ecosystem of Apple's services and hardware
Constant advancements in spatial audio and active noise cancellation (ANC)
High demand for seamless connectivity and hands-free voice assistants
Wireless audio is becoming more and more popular in fitness and transportation.
Regular hardware refresh cycles and efficient marketing

Market Trends (2025–2031)

The AirPods market share is expected to remain substantial through 2025–2031, although the competitive TWS market will likely reduce Apple’s percentage share gradually. Demand is set to be driven by enhanced battery performance, health-monitoring capabilities, and integration with new AR/VR hardware. Rising popularity in Asia-Pacific, especially among Gen Z and premium users, will further support market retention.