Chocolate Market Size | Global Growth, Trends & Forecast 2025

Q: What is the chocolate market size?

The chocolate market was valued at USD 132.4 billion in 2024 and is expected to grow at a CAGR of 5.3% to reach USD 189.7 billion by 2031.

Q: Which chocolate type is witnessing the fastest growth?

Dark and functional chocolates are registering the fastest growth due to increasing health and dietary concerns.

Q: Which regions are contributing most to chocolate market growth?

Europe leads in consumption, while Asia-Pacific is expected to witness the fastest growth due to rising urbanization and income levels.

Q: What are the key challenges in the chocolate market?

Fluctuating cocoa prices, supply chain disruptions, and growing pressure for sustainable sourcing remain critical challenges for manufacturers.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4335

Publication Date: Jun 2025

What is the Chocolate Market Size?

According to 6Wresearch internal database and industry insights, the chocolate market was valued at approximately USD 132.4 billion in 2024 and is projected to reach USD 189.7 billion by 2031, exhibiting a CAGR of 5.3%.

The growth is driven by rising premium chocolate demand, growing health-conscious chocolate variants, and increasing festive, gifting, and impulse buying trends globally.

Key Growth Drivers of the Chocolate Market

Surge in demand for dark and sugar-free chocolates among health-conscious consumers.
Expansion of retail chains, convenience stores, and e-commerce distribution channels.
Strong branding and seasonal promotions by leading chocolate manufacturers.
Rising disposable income and westernization of dessert consumption habits.
Product innovations with exotic flavors, inclusions, and packaging aesthetics.
Growing chocolate gifting culture, especially during holidays and festivals.

Chocolate Market Trends

The Chocolate Market is expected to advance through rising demand for clean-label, organic, and ethically sourced products, driven by health-conscious and socially aware consumers. Adaptogen, nootropic or probiotic-infused functional chocolates are also on the rise, particularly with wellness-oriented groups. The trend of premiumization still defines the market in terms of novelties in the sphere of bean-to-bar and single-origin products.

Emerging markets are also experiencing the increasing demand in the affordable and mass-market flavored varieties whereas developed markets are demanding the artisanal and dark chocolate forms. Sustainability is gaining central attention, where brands have started to use Fairtrade and Rainforest Alliance certification, and plastic-free packaging. Moreover, digital personalization in chocolate gifting, AR-enabled product experiences, and smart packaging solutions are transforming consumer engagement across online and retail platforms.