How Big Is the Facial Treatment Market | Growth & Size 2025

Code: MTA6014 Publication Date: Jul 2025

How big is the facial treatment market?

According to 6Wresearch internal database and industry insights, the facial treatment market was valued at approximately USD 12.9 billion in 2024 and is projected to reach USD 21.1 billion by 2031, growing at a CAGR of 7.3% during the forecast period.

The market growth is driven by rising skincare awareness, expanding wellness trends, increasing demand for anti-aging and brightening solutions, and the rapid development of aesthetic treatment centers worldwide.

Key Growth Factors of the Facial Treatment Market

  • Growing consumer attention to improving appearance and skin health
  • Demand for semi-invasive and non-invasive facial procedures is rising.
  • Expansion of aesthetic clinics and medical spas in urban areas
  • Advances in medical technology, including laser, ultrasound, and LED therapy
  • Customised facial treatments based on concerns and skin type are growing in popularity.
  • The increasing impact of social media and beauty standards is driving the demand for professional skincare treatments.

Facial Treatment Market Trends

The facial treatment market is shifting towards high-tech facials such as oxygen therapy, cryotherapy, and radiofrequency treatments. Customised skincare regimens and hybrid facials that incorporate hydration, rejuvenation, and exfoliation techniques are becoming more popular. Premium services with collagen-inducing methods and peptide-rich serums are popular among Gen Z and millennial customers.

Emerging Developments in the Facial Treatment Market

Emerging developments in the facial treatment market include AI-powered skin analysis to personalize treatments and boost results. With the arrival of smart facial devices, consumers can now enjoy salon-quality facials at home. Additionally, there is a big push for products with clean formulations and dermatologist-tested ingredients. Anti-pollution and blue-light defense treatments are emerging areas of innovation.

Leading Companies in the Facial Treatment Market

  • Johnson & Johnson Services, Inc.
  • Procter & Gamble Co.
  • Unilever PLC
  • Shiseido Company, Limited
  • Beiersdorf AG
  • Galderma S.A.
How Big Is the Facial Treatment Market: FAQs
The facial treatment market is projected to reach USD 21.1 billion by 2031.
Treatments like hydrafacials, chemical peels, LED therapy, and microneedling are witnessing growing consumer demand.
The facial treatment market is anticipated to grow at a CAGR of 7.3% from 2025 to 2031.
Millennials and Gen Z consumers are major adopters, driven by social media trends and early anti-aging awareness.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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