How Big is the Hangover Supplement Market | Size, Demand & Opportunity 2025

Code: MTA7406 Publication Date: Aug 2025

What is the size of Hangover Supplement Market?

According to 6Wresearch internal database and industry insights, the Hangover Supplement Market was estimated at USD 1.8 billion in 2024 and is projected to reach USD 3.89 billion by 2031, growing at a CAGR of 8.3% during 2025–2031.

This growth of hangover supplement is continued to rise in the upcoming years, driven by rising awareness of liver health, increased alcohol consumption in urban areas, and demand for quick recovery wellness products.

Key Growth Drivers of the Hangover Supplement Market

  • Rising global alcohol consumption contributing to demand for recovery aids
  • Increased consumer focus on wellness and post-party health support
  • Growing trend of herbal and natural supplements for detoxification
  • Proliferation of online retail and health-focused e-commerce platforms
  • Celebrity endorsements and social media marketing boosting product visibility

Hangover Supplement Market Trends

Hangover supplement market is growing over the years as the shift is increasing towards the natural and clean-label hangover cures using ingredients like milk thistle, prickly pear, and DHM. On the other hand, there are ready-to-drink formats and effervescent tablets are becoming popular among millennials and travellers. Also, the brands are investing in influencer marketing and positioning products as part of wellness and lifestyle routines. Collectively, all these trends are contributing in the expansion of the market.

Emerging Developments in the Hangover Supplement Market

Hangover supplement market is developing as the new products are launched by the brands targeting the different consumer needs such as liver protection, hydration, and immunity support. Further, the subscription models for regular delivery of hangover supplements are gaining traction. Aside from these, personalized supplement kits and functional beverages are entering the space, while brands are focusing on clean ingredient transparency and sustainability.

List of Leading Companies in the Hangover Supplement Market

Below is a comprehensive list of the leading market players driving growth in this sector –

1. Cheers Health

Company NameCheers Health
Established Year2017
HeadquartersHouston, Texas, United States
Official WebsiteClick Here

This company offers science-backed supplements designed to reduce alcohol-related damage and support liver health with patented formulas.

2. Flyby

Company NameFlyby
Established Year2016
HeadquartersLos Angeles, California, United States
Official WebsiteClick Here

This company provides hangover support supplements formulated with vitamins and herbal ingredients like DHM, designed to aid faster recovery.

3. Drinkwel

Company NameDrinkwel
Established Year2009
HeadquartersSan Francisco, California, United States
Official WebsiteClick Here

This company offers daily vitamin supplements for drinkers, made with antioxidants, amino acids, and botanical extracts for liver support.

4. AfterDrink

Company NameAfterDrink
Established Year2016
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

This company produces vegan and non-GMO hangover supplements that use natural ingredients and are marketed for next-day mental clarity.

5. Purple Tree

Company NamePurple Tree
Established Year2018
HeadquartersCalifornia, United States
Official WebsiteClick Here

This company delivers vegan hangover pills focused on hydration, liver detox, and energy recovery after social drinking.

6. DOTSHOT

Company NameDOTSHOT
Established Year2016
HeadquartersBangalore, India
Official WebsiteClick Here

DOTSHOT offers a turmeric-based anti-hangover drink targeted at the Indian market with antioxidant and anti-inflammatory properties.

7. Morning Recovery

Company NameMorning Recovery
Established Year2017
HeadquartersLos Angeles, California, United States
Official WebsiteClick Here

This is a functional beverage designed to speed up alcohol metabolism and reduce hangover symptoms using a proprietary formula.

8. The Plug Drink

Company NameThe Plug Drink
Established Year2019
HeadquartersLos Angeles, California, United States
Official WebsiteClick Here

This company offers plant-based recovery drinks focused on liver detoxification and cellular hydration with a Korean herbal blend.

9. Revival Shots

Company NameRevival Shots
Established Year2018
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

This is a hydration and vitamin recovery brands that offer rehydration sachets used for hangover recovery and daily wellness.

How Big is the Hangover Supplement Market : FAQ's

The hangover supplement market was estimated at USD 1.8 billion in 2024 and is projected to reach USD 3.89 billion by 2031.
Major drivers include rising alcohol use, wellness trends, and growing preference for natural recovery solutions.
North America and Europe dominate due to high consumption rates and strong health supplement infrastructure.
Top players of the market include Cheers Health, Flyby, Morning Recovery, Drinkwel, and AfterDrink.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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