How big is the Market for Protein Powder Market | Industry Size & Growth Opportunities 2025

Q: What is the current size of the protein powder market?

It was valued at USD 21 Billion in 2024 and is expected to reach USD 29 Billion by 2031.

Q: What is the CAGR of the protein powder market?

The protein powder market is projected to grow at a CAGR of 5.90% from 2025 to 2031.

Q: What drives growth in the protein powder market?

Health awareness, sports nutrition demand, and dietary supplements for all age groups drive growth.

Q: What are the main types of protein powder?

Whey, casein, soy, pea, rice, hemp, and blended plant proteins.

Q: Which region leads the protein powder market?

North America leads, while Asia-Pacific is growing rapidly due to urban health trends and fitness adoption.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA7522

Publication Date: Aug 2025

How big is the protein powder market?

According to 6Wresearch internal database and industry insights, the Global Protein Powder Market was valued at USD 21 Billion in 2024 and is expected to reach USD 29 Billion by 2031, growing at a compound annual growth rate of 5.90% during the forecast period of 2025 to 2031.

The growth is driven by rising fitness trends, increased awareness about protein intake, growing elderly population, and expanding applications in sports, clinical, and lifestyle nutrition.

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Key Growth Drivers of the Protein Powder Market

Rising consumer focus on health, wellness, and physical performance
Expanding fitness and sports nutrition industry across regions
Growth in clinical nutrition and elderly dietary supplementation
Innovations in plant-based, organic, and allergen-free protein sources
Wider availability through e-commerce and specialty health retailers

Protein Powder Market Trends

Protein powder market is witnessing trends such as growing demand for plant-based and vegan formulations. Functional blends with added vitamins, probiotics, or adaptogens are on the rise. Clean-label and sugar-free products are gaining traction. Personalized nutrition and AI-driven fitness supplement recommendations are emerging. Brands are also focusing on sustainability and transparency in sourcing and manufacturing.

Emerging Developments in the Protein Powder Market

The protein powder market has new trends with new sources, including algae, insects, and fermentation-derived protein infiltrating products. To enhance bioavailability and sustainability of proteins, companies are investing in precision fermentation, biotech platforms. Ready-to-mix and RTD (ready-to-drink) inventions are getting monitored. Growth in medical-grade and paediatric protein supplements is being experienced. New branding focuses on consumers in older adults, women, and plant-based consumers.

List of Leading Companies in the Protein Powder Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Glanbia plc

Company Name	Glanbia plc
Established Year	1997
Headquarters	Kilkenny, Ireland
Official Website	Click Here

Glanbia owns major brands like Optimum Nutrition and BSN, delivering whey, casein, and plant-based protein powders targeted at sports and lifestyle nutrition.

2. Abbott Laboratories

Company Name	Abbott Laboratories
Established Year	1888
Headquarters	Illinois, USA
Official Website	Click Here

Abbott offers medical-grade protein nutrition through its Ensure and Pediasure lines, supporting clinical recovery, senior health, and pediatric growth.

3. Herbalife Nutrition Ltd.

Company Name	Herbalife Nutrition Ltd.
Established Year	1980
Headquarters	California, USA
Official Website	Click Here

Herbalife provides a broad range of protein shake mixes and supplements for weight management, wellness, and sports nutrition through a global distributor network.

4. The Simply Good Foods Company

Company Name	The Simply Good Foods Company
Established Year	2017
Headquarters	Colorado, USA
Official Website	*Click Here*

With brands like Quest Nutrition and Atkins, the company offers low-carb, high-protein powders tailored to keto and fitness-focused consumers globally.

5. MusclePharm Corporation

Company Name	MusclePharm Corporation
Established Year	2008
Headquarters	Nevada, USA
Official Website	*Click Here*

MusclePharm manufactures a wide range of performance protein powders, including Combat Protein, supporting muscle recovery and lean muscle mass development.

6. Transparent Labs

Company Name	Transparent Labs
Established Year	2015
Headquarters	Utah, USA
Official Website	*Click Here*

Transparent Labs focuses on clean-label protein supplements without artificial additives, appealing to consumers seeking transparency and natural formulations.

7. NOW Health Group, Inc.

Company Name	NOW Health Group, Inc.
Established Year	1968
Headquarters	Illinois, USA
Official Website	*Click Here*

NOW Foods offers plant-based and whey protein powders that meet clean-eating standards, widely used for general wellness and dietary supplementation.

8. Myprotein (The Hut Group)

Company Name	Myprotein (The Hut Group)
Established Year	2004
Headquarters	Manchester, UK
Official Website	*Click Here*

Myprotein delivers a vast portfolio of affordable, high-quality protein powders including whey, soy, and vegan options through its robust direct-to-consumer model.

9. Orgain, Inc.

Company Name	Orgain, Inc.
Established Year	2009
Headquarters	California, USA
Official Website	*Click Here*

Orgain specializes in organic, plant-based protein powders aimed at clean nutrition enthusiasts, offering dairy-free, non-GMO products across retail and online.

10. Nutiva, Inc.

Company Name	Nutiva, Inc.
Established Year	1999
Headquarters	California, USA
Official Website	*Click Here*

Nutiva focuses on hemp, chia, and pea protein powders aligned with USDA Organic and non-GMO standards, targeting clean-label and sustainable nutrition markets.