How Big is the Health Tracking Market | Size, Trends & Insights 2025

Q: What is the size of the health tracking market?

The health tracking market was estimated at USD 73 billion in 2024 and is predicted to reach USD 144 billion by 2031.

Q: What factors are driving the growth of the health tracking industry?

Major drivers include increasing use of wearables, focus on self-health monitoring, and technological advances in mobile and sensor technology.

Q: Which regions lead the health tracking market?

North America and Asia-Pacific lead with high wearable adoption, smartphone penetration, and demand for personalized wellness tools.

Q: Who are the top players in the health tracking market?

Major companies of the market include Apple, Fitbit, Garmin, Samsung, and Oura Health.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA7462

Publication Date: Aug 2025

What is the size of Health Tracking Market?

According to 6Wresearch internal database and industry insights, the Health Tracking Market was estimated at USD 73 billion in 2024 and is predicted to reach USD 144 billion by 2031, growing at a CAGR of 11.0% during the forecast period 2025-2031.

Due to various factors which include the increasing adoption of wearable technology, rising health awareness, and demand for real-time monitoring of fitness, sleep, and vital signs, the health tracking market in the forthcoming years.

Key Growth Drivers of the Health Tracking Market

Growing popularity of fitness wearables and smart health devices among consumers
Increasing focus on preventive healthcare and self-monitoring of chronic conditions
Continuous advancements in mobile apps, cloud storage, and IoT connectivity
Rising global awareness of lifestyle-related diseases and mental health tracking
Integration of AI and personalized insights driving user engagement in digital health

Health Tracking Market Trends

Health tracking market is transferring in the recent years with robust trends such as growing demand for all-in-one health monitoring platforms that track sleep, stress, heart rate, and activity. Other trends such as wearables with advanced biosensors, mobile health apps with AI-based analytics, and smart rings are gaining traction. Now, the consumers are seeking personalized insights, while companies are focusing on gamification and health goal-based programs to improve user retention.

Emerging Developments in the Health Tracking Market

Health tracking market is advancing over the years with continuous occurring innovations such as non-invasive glucose monitors, emotion tracking through facial recognition, and digital biomarkers. Further, the companies started integrating health tracking into smart clothing and expanding offerings into women's health and mental wellness. Aside from these, data security, user consent, and cross-device syncing are emerging as major development priorities for stakeholders.

List of Leading Companies in the Health Tracking Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Apple Inc.

Company Name	Apple Inc.
Established Year	1976
Headquarters	Cupertino, California, United States
Official Website	*Click Here*

This brand leads the market in health tracking with its Apple Watch and Health app ecosystem that offers real-time tracking of heart rate, sleep, activity, and more.

2. Fitbit

Company Name	Fitbit
Established Year	2007
Headquarters	San Francisco, California, United States
Official Website	Click Here

This is company of google who provides the wearable trackers and smartwatches that offer data on steps, calories, heart rate, sleep, and stress management features.

3. Garmin Ltd.

Company Name	Garmin Ltd.
Established Year	1989
Headquarters	Olathe, Kansas, United States
Official Website	*Click Here*

This company develops the multisport GPS smartwatches and fitness bands with advanced health tracking capabilities including pulse ox and respiration.

4. Samsung Electronics

Company Name	Samsung Electronics
Established Year	1938
Headquarters	Suwon, South Korea
Official Website	*Click Here*

This company offers health tracking through its Galaxy Watch series and Samsung Health platform, focusing on sleep, ECG, blood oxygen, and fitness.

5. Whoop

Company Name	Whoop
Established Year	2012
Headquarters	Boston, Massachusetts, United States
Official Website	Click Here

This is a subscription-based fitness tracker designed for athletes and lifestyle users, with deep analytics on recovery, strain, and sleep.

6. Oura Health

Company Name	Oura Health
Established Year	2013
Headquarters	Oulu, Finland
Official Website	*Click Here*

This company designs a smart ring that tracks sleep stages, heart rate variability, temperature, and readiness, with an emphasis on overall wellness.

7. Xiaomi

Company Name	Xiaomi
Established Year	2010
Headquarters	Beijing, China
Official Website	*Click Here*

This company offers affordable fitness bands with key health tracking functions like heart rate, oxygen levels, sleep, and activity through its Mi Fit app.