How big is the Off Road Vehicle Market | Industry Trends & Forecast 2025

What is the size of Off Road Vehicle Market?

The market is experiencing a high level of growth with rising interest in recreational sports, increased rural and adventure tourism, and innovations in vehicle designs driving demand for all-terrain mobility, higher engine horsepower, and improved suspension systems.

Growth Factors for Off Road Vehicle Market

• Increasing usage and production of utility and recreational vehicles in agricultural and forest activities
• Growth in the number of off-road motorsport events and participation in adventure sports in the backcountry
• Emerging electric off-road vehicles for fuel efficiency and emissions
• Improvements in durability and better handling terrain through technology
• Expansion of off-road vehicle rentals in travel destinations

Off Road Vehicle Market Trends

The Off Road Vehicle Market trends are increasingly driven by evolving preferences for outdoor mobility and terrain navigation. The rising trend among consumers is electric all-terrain vehicles, enhanced vehicle performance, and off-grid utility, which are delivering performance, convenience, and sustainability.

Telematics, connectivity, and automatic transmissions are the modernization of off-road transportation. Moreover, manufacturers are launching advanced variants with hybrid engines and autonomous driving assistance features to cater to emerging user segments and professional applications.

Emerging Developments in the Off Road Vehicle Market

The Off-Road Vehicle Market is experiencing changes in drivetrain technologies, and participating manufacturers are producing all-wheel-drive to help improve control of the vehicles. New compact side-by-side (SxS) and UTV models are targeting youth and utility with modular designs and AI-assisted features.

Strategic alliances among key players to strengthen product portfolios and increase market access are rising. Investment in safety enhancements and electric variant production facilities is also expanding to meet evolving consumer expectations.

List of Leading Companies in the Off Road Vehicle Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Polaris Inc.

Polaris designs and manufactures off-road vehicles including ATVs, UTVs, and side-by-sides with strong performance features.

2. Honda Motor Co., Ltd.

Honda produces off-road motorcycles, ATVs, and UTVs, known for durability and wide terrain adaptability.

3. Yamaha Motor Co., Ltd.

Yamaha offers off-road motorcycles and all-terrain vehicles tailored for sport, utility, and recreational use.

4. BRP Inc. (Bombardier Recreational Products)

BRP manufactures Can-Am off-road vehicles known for high-end performance and rugged design.

5. Kawasaki Heavy Industries, Ltd.

Kawasaki offers off-road motorcycles and ATVs with strong torque and high maneuverability.

6. CFMOTO

CFMOTO is a key off-road vehicle maker delivering ATVs and UTVs with advanced styling and smart systems.

7. Suzuki Motor Corporation

Suzuki produces all-terrain and off-road motorcycles with a focus on compact and durable engines.

8. Arctic Cat Inc.

Arctic Cat offers side-by-side vehicles, snowmobiles, and ATVs for both utility and sport.

9. Hisun Motors Corporation

Hisun designs side-by-side and ATV vehicles for trail, sport, and utility applications.

10. Textron Inc.

Textron owns brands like Arctic Cat and produces innovative off-road vehicles for rugged use.

How big is the Off Road Vehicle Market : FAQs