Nail Salon Market Size | Trends & Key Drivers 2025

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Code: MTA9916

Publication Date: Oct 2025

What is the size of the Nail Salon Market?

According to 6Wresearch internal database and industry insights, the Global Nail Salon Market was valued at USD 13.9 Billion in 2024 and is expected to reach USD 20.7 Billion by 2031, growing at a compound annual growth rate of 7.20% during the forecast period (2025-2031).

Due to increasing demand for beauty and grooming services, and with rising disposable income, and the growing popularity of luxury nail services are all the main factors driven by the market expansion.

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Key Growth Drivers of the Nail Salon Market

The growing disposable income, particularly in urban areas
Rising awareness about personal grooming and wellness
Popularity of nail art and specialized manicure/pedicure services
Increased demand for organic, eco-friendly nail products
Expanding number of beauty salons and spas offering nail services
The rise of mobile and home-based nail care services

Nail Salon Market Trends

The Nail Salon Market is growing with increasing consumer interest in unique and customized nail art services. More people are getting advanced nail treatments like gel nails, long-lasting polish, and dip powder nails. Also, the demand for organic and non-toxic nail products is growing quickly, which fits with the trend toward natural beauty products. Furthermore, a lot of salons are offering more services, like skin care treatments, which is bringing in more customers. The rise of online booking apps, loyalty programs, and enhanced customer service also contributes to the market expansion.

Emerging Developments in the Nail Salon Market

The Nail Salon Market is evolving with several key innovations, including the rise of mobile nail services, where professionals offer in-home or on-site treatments, offering customers convenience and flexibility. Furthermore, new technologies for nail care, like UV-free curing systems and better nail art tools, are making services better. The need for eco-friendly goods and services is also giving salons chances to use more environmentally friendly methods. There is also a rise in the use of AI-powered tools to make appointments and tailor services, which improves the overall experience for customers.