Protein Powder Market Size in India | Industry Trends & Forecast 2025

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Code: MTA10469

Publication Date: Nov 2025

What is the growth rate of the India Protein Powder Market?

According to 6Wresearch internal database and industry insights, the India Protein Powder Market is expected to grow at a CAGR of 8.9% during 2025-2031.

The growth of the market is driven by knowledge of nutrition, the rise of gym and fitness culture, and the popularity of high-protein supplements. Additionally, urban health consciousness and the growing presence of local brands at affordable pricing are driving increased consumption by consumers in both urban and tier-II cities.

Growth Factors for India Protein Powder Industry

Increase in consumer interest and attention toward fitness and balanced dietary intake.
Rise in availability of plant-based protein alternatives.
Growth of e-commerce platforms providing product access.
Increase of participation in sports and bodybuilding.
Innovation in flavor and packaging attracting new demographics.

India Protein Powder Market Trends

Trends in the Indian protein powder market indicate an increasing demand for plant-based, vegan, and lactose-free protein powders, reflecting shifts in consumer preferences. Consumer demand is shifting towards clean-label, natural formulations that promote transparency and sustainability. Functional blends that are fortified with vitamins, minerals, and probiotics are becoming popular. Flavour powders and sachet-based packaging formats are appealing to urban millennials. Brands utilise influencer marketing and online channels targeting younger, health-oriented consumers who value quality and convenience.

Emerging Developments in the India Protein Powder Market

The Emerging Developments in the Indian Protein Powder Market feature innovations such as custom nutrition powders and fortified blends that target specific fitness goals. Manufacturers are exploring the blending of whey and plant proteins for better digestibility and taste. Subscription models and direct-to-consumer methods bring reach. Companies provide QR-coded transparency features, building consumer trust. Manufacturers partner with fitness influencers and dieticians, supporting market shifts indicated by evolving consumer data-related product personalisation and performance tracking in modern consumers.