Quick Service Restaurant Market Size | Industry Trends & Forecast 2025

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Code: MTA10461

Publication Date: Nov 2025

What is the size of Quick Service Restaurant Market?

According to 6Wresearch internal database and industry insights, the Quick Service Restaurant Market was valued at USD 971.36 Billion in 2024 and is expected to reach USD 1,930.14 Billion by 2031, growing at a CAGR of 9.01% during 2025-2031.

The main drivers of this growth are the increasing consumer preference for affordable and rapid-service meals, the expanding digital ordering and delivery channels, and the rising expansion of quick-service formats into new markets with high growth potential.

Growth Factors for Quick Service Restaurant Industry

Rising busy lifestyles increase demand for convenient and fast dining options.
Growing ***** of mobile apps and online platforms enhances ordering and delivery convenience.
Expansion of franchising models allows rapid scaling of outlets in underserved regions.
Menu innovation and value-meal promotions attract cost-conscious consumers.
Increasing investment in drive-thru, kiosk and self-service technologies improves throughput.

Quick Service Restaurant Market Trends

The Quick Service Restaurant Market trends reflect a significant uptick in technology-enabled service models such as drive-thru digital kiosks, ghost kitchens dedicated to delivery-only, and integrated loyalty programs across apps. Chains are tailoring menus to local tastes, emphasising plant-based alternatives and smaller-plate options. Data analytics is being used to customise offers and optimise operations across multi-unit networks.

Emerging Developments in the Quick Service Restaurant Market

The Quick Service Restaurant Market developments include strategic partnerships between major chains and delivery-platform providers to expand reach and cut operational costs. Some operators are adopting compact store formats in urban locations and non-traditional venues such as transport hubs. Subscription-based meal bundles and AI-driven demand forecasting are emerging to enhance profitability and manage supply-chain efficiencies.