What is the market share of AXE deodorant in India | Insights, Trends & Growth Analysis 2026

What is the share of the India AXE deodorant Market?

This expansion is supported by rising demand for long-lasting fragrances, increasing youth preference for international-style grooming products, and growing ***** of body sprays across urban and semi-urban regions. This industry accounted for an estimated market share of nearly 19% within the overall men deodorant and body spray ecosystem in 2025.

Key Growth Drivers of the India AXE Deodorant Market

• Rising demand for long-lasting and youthful fragrance profiles
• Increasing adoption among teenagers and young adults
• Expanding availability across supermarkets, hypermarkets, and online platforms
• Growing interest in grooming and personal care routines
• Continuous introduction of new variants and limited-edition fragrances

India AXE Deodorant Market Trends

India AXE Deodorant Market is witnessing rising popularity of bold, fresh, and long-lasting fragrances targeting younger demographics. The market is picking up speed across all e-commerce channels due the ease of use and special deals. There is a growing trend to mix deodorant and body perfume notes, which makes them more appealing to high-end customers. AXE is becoming more well-known in the market due to brand partnerships and themed ad campaigns. People are interested in small, travel-friendly packaging formats. More people are switching to body sprays that don't contain gas and have a strong scent. The market is also changing as people are paying more attention to skin-friendly, dermatologically safe products.

Emerging Developments in the India AXE Deodorant Market

India AXE Deodorant Market is evolving with advancements in high-fragrance concentration technologies designed to increase longevity and sensory impact. Manufacturers are developing hybrid deodorant-perfume solutions to appeal to grooming-conscious consumers. Product lines with odor-neutralising and sweat-control features are gaining attention. Brands are focusing on eco-friendly packaging innovations aimed at reducing plastic usage. AI-driven analysis of consumer behavior is being used in the development of new products and the selection of scents. AXE line of products is growing with the addition of signature series and premium scent collections. More focus on region-specific scent preferences is leading to the creation of more localized formulas.

List of Leading Companies in the India AXE Deodorant Market

Some of the leading companies include:

• Hindustan Unilever (AXE)
• Nivea India
• ITC Engage
• Set Wet
• Park Avenue
• Fogg
• Wild Stone

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