What is the market size of protein powder | Key Players & Strategic Developments 2025

What is the size of the protein powder market?

The market is driven by the growing trend of fitness and health-conscious consumers, increasing demand for dietary supplements, and the rising awareness about protein role in muscle recovery and weight management.

Key Growth Drivers of the Protein Powder Market

• Increasing preference for plant-based and vegan protein products
• Growing demand for convenient and ready-to-consume protein options
• Growth of online stores and e-commerce sites that sell protein powder
• Raising awareness about how important protein is for muscle recovery and overall health
• Older people are increasingly looking for protein supplements to help them keep their muscles healthy.

Protein Powder Market Trends

The protein powder market is set to grow as health-conscious consumers seek convenient and effective ways to meet their nutritional needs. The rise of plant-based proteins is becoming a key trend, driven by the increasing number of vegan and vegetarian consumers. Whey protein is still a popular choice, but plant-based proteins like pea, soy, and hemp are becoming more popular. Ready-to-drink protein shakes and single-serve protein packets are also becoming very popular with people who are always on the go. Additionally, people become more aware of what goes into their food, the demand for clean-label products with fewer additives and preservatives is also going up.

Emerging Developments in the Protein Powder Market

The protein powder market is evolving with the development of new sources of protein, including plant-based proteins like pea, rice, and fava bean, providing more options for consumers with dietary restrictions. Additionally, technological advancements in protein extraction and processing are improving the quality and taste of protein powders, making them more palatable and appealing to a broader audience. Companies are also paying more attention to getting protein in a way that is good for the environment and fair to their workers. The rise of protein blends is another big change, these mixes of different protein sources help people eat a more balanced diet.

List of Leading Companies in the Protein Powder Market

Some of the leading companies include:

• Herbalife Nutrition Ltd.
• Abbott Laboratories
• Glanbia PLC
• Nestle Health Science
• MuscleTech
• Optimum Nutrition
• Dymatize Nutrition

Frequently Asked Questions About the Market Study (FAQs):