What is the market size of sports nutrition in India | Insights, Trends & Growth Analysis 2025

What is the growth rate of the India Sports Nutrition Market?

The growth in the market can be attributed by rising fitness awareness, increasing participation in sports and physical training, growing influence of gym and health clubs, higher consumption of protein supplements, and strong demand for performance-enhancing nutrition products across urban and semi-urban regions.

Key Growth Drivers of the India Sports Nutrition Market

• Fitness awareness is increasing among youth and adults
• Consumption of protein and amino acid supplements is rising
• Demand is growing for ready-to-consume shakes and energy bars
• Advancements in nutrition research and product formulations
• Influence of social media fitness culture is strengthening
• Adoption of sports nutrition across non-athlete consumer groups

India Sports Nutrition Market Trends

India Sports Nutrition Market is witnessing major growth with notable trends such as rising preference for clean-label, plant-based, and low-sugar supplement formulations. There is a lot of demand for whey isolates, vegan proteins, electrolyte blends, and performance boosters in the market. More people are choosing personalized nutrition plans that are backed by digital fitness apps. E-commerce platforms are becoming the primary purchase channel for supplements due to wide variety and pricing convenience. Brands are putting a lot of money into working with influencers and athletes. In addition, the quick spread of premium nutrition drinks and fortified snacks is changing how people eat. The growing emphasis on overall health is leading to the incorporation of sports nutrition into daily diets.

Emerging Developments in the India Sports Nutrition Market

India Sports Nutrition Market is evolving with advancements in protein processing technologies, plant-based ingredient innovations, and customized formulation development. Market has noticed increasing R&D in absorption-efficient protein blends and nutritionally enhanced meal replacements. Furthermore, partnerships between nutrition brands and fitness-tech companies are growing to offer personalized supplements. There are more new products coming out that are mixes and powders that help with hydration, recovery, and micronutrients. Companies are using eco-friendly packaging to make their products more appealing to customers. Products are more reliable now that there are more certified manufacturing plants and quality testing systems.

List of Leading Companies in the India Sports Nutrition Market

Some of the leading companies include:

• Optimum Nutrition (ON)
• MuscleBlaze
• Fast&Up
• GNC India
• MyFitness
• Universal Nutrition
• HealthKart

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