What is the size of Social Commerce Market in India | Trends & Growth Analysis 2025

What is the growth rate of the India Social Commerce Market?

The main drivers of this growth are the rising popularity of functional beverages among individuals seeking healthier routines and the growing use of adaptogenic ingredients that support stress relief and cognitive balance while aligning with evolving lifestyle patterns that prioritise mindful and purposeful daily choices.

Growth Factors for India Social Commerce Industry

• Rising adoption of creator-led recommendations influencing purchasing behaviour across digital platforms.
• Growing trust in peer reviews and community-based shopping experiences that shape buying intent.
• Increasing participation of small sellers and home-grown businesses enabled through simplified digital tools.
• Expansion of regional language interfaces improving accessibility for diverse consumer groups.
• Innovation in integrated payment systems and quick checkout features supporting seamless purchases.

India Social Commerce Market Trends

The trend in the India social commerce market is increasing consumer engagement through creator-led discovery models supported by trusted recommendations within digital communities that influence purchasing decisions. Short-video commerce is being rapidly integrated into buying experiences with payment-enabled solutions, shopping interfaces in regional languages and simplified experiences. Brands are enhancing their market presence through partnerships with influencer communities and the use of lifestyle-aligned marketing campaigns to create personalised, engaging content that speaks to the diverse consumer pool.

Emerging Developments in the India Social Commerce Market

The development in the India social commerce market is increasing funding in tools for live-commerce, vernacular onboarding, and AI-embedded recommendation infrastructures supporting micro-entrepreneurs. Social commerce platforms are enhancing convenience with monetisation systems for creators, local fulfilment, and storefront functionality. Subscription-led offerings, as well as the assembly of digital storefronts to enable interaction with the brand experience, have become increasingly appealing to brands in creating deeper engagement with consumers in the Indian social commerce landscape.

List of Leading Companies in the India Social Commerce Market

Some of the leading companies include:

• Meesho
• DealShare
• Trell
• Bulbul
• Shop101
• GlowRoad
• SimSim

Frequently Asked Questions About the Market Study (FAQs):