Millennials are Redefining UC Experience for Businesses

India is a young country with over 600 million people below the age of 25 years. Gen Y/Millennials, as you would like to commonly call them, will rule the roost, and shape the future of our economy. This new generation is redefining the way we communicate, do business, and even transforming the workplace altogether. And want to live by their own rules.

Unlike the previous generation, which desired structure, stability, and a 9-5 job, the millennials are redefining structure, stability, and work timings. Unlike popular belief, millennials do not only strive for better paychecks and a "fun only" work environment, and rather want to see the value and impact of their work.

Millennials are energetic, willing to take up challenges, and are ever ready to perform. This generation is shaping the country's future already and it is essential to further enable them with the right solutions to help them do better. They crave regular feedback, seamless communication, flexibility to work from anywhere and anytime, using any device, and the freedom that comes with mobility.'

The Workplace Revolution' report by Regus highlights that over 50 percent of workers now work outside the main office 2.5 days a week or more. This expectation of Millennials for an ever-connected future has given the Unified Communication industry a huge boost.

According to 6Wresearch, India Unified Communications and Collaboration market is anticipated to record CAGR of 12 percent during 2017-23. The world is growing at a rapid pace and so are technologies that enable people to collaborate across distances, time zones, and geographies. As per recent surveys, millennials demand the use of technology to be better able to communicate, collaborate, and work more efficiently.

Now, 77 percent of Millennials believe that flexible work hours would actually make them more productive, while 40 percent said the same of remote and virtual work. With easy to use chat and instant messaging tools, it's easy for this young generation to be in constant touch with one another.

Because of this, the need for long, in-person meetings is little to non-existent. Mobile devices make information sharing on the go simpler, and video screen sharing tools make collaboration and idea-sharing a breeze. In the office or on the go, these solutions bring the whole integrated collaboration environment of voice, video, data, and web communications to Millennials' fingertips.

Today's millennials are digital natives, they check their smartphones over 150 times a day. This increasing tech dependence, adoption, and growing demand for better communication models have created a huge opportunity for UC players to tap into. It is hardly surprising to find that businesses are therefore marrying their need for greater communication and collaboration, agility, and productivity.

Millennials will form 50 percent of the global workforce by 2020 (report by PwC) and businesses are therefore increasingly investing in UC to give a more convenient and tech-savvy experience to this budding workforce. 

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Media Courtesy : Business World

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