ASEAN and Thailand Brain Health Supplements Market revenue size is projected to grow at a CAGR of 10.1% and 11.2% respectively during 2025-2031

Adults by Cognitive Function By Age Group held the highest revenue share in ASEAN and Thailand Brain Health Supplements Market-6Wresearch

Adults accounted for a significant share of revenue in Thailand’s brain health supplements market. Rising concerns about stress and anxiety—driven by work pressure, academic demands, and fast-paced urban lifestyles—along with growing awareness of preventive brain health, have fueled strong demand for supplements that support memory, focus, and overall cognitive well-being.

According to 6Wresearch, ASEAN and Thailand Brain Health Supplements Market revenue size is projected to grow at a CAGR of 10.1% and 11.2% respectively during 2025-2031. ASEAN’s Brain Health Supplements market experienced steady growth in the past years, underpinned by demographic ageing, and expanding retail reach. ASEAN’s elderly share in population rose from 2022 to 2023. The regional prevalence rate for dementia in 2020 was for the total population with advanced countries such as Singapore, Thailand, and Vietnam, thus, expanding the core demand base for memory and healthy-aging supplement SKUs. Physical pharmacy channels also expanded as Watsons announced more new stores and upgrades in Asia during 2023–2024, lifting shelf space and visibility for brain-health supplement ranges.

Thailand Brain Health Supplements market witnessed significant development, supported by structural demand from an ageing population and large student cohorts preparing for TCAS exams, which together created demand for memory and focus enhancing and healthy-aging supplement SKUs. Strengthening pharmacy networks, coupled with fast-growing e-commerce, broadened access and improved availability across urban and up-country markets. At the same time, clearer Thai FDA guidance and pharmacist-led recommendations encouraged compliant, evidence-led formulations, while brands expanded formats through capsules, gummies, RTD shots and varied pack sizes to serve both routine users and first-time trialists.

According to Parth, Senior Research Analyst, 6Wresearch, memory enhancement accounted for the largest share of revenue in Thailand’s brain health supplements market. Rising concerns about cognitive decline, increasing academic and work-related mental demands, the growing aging population, and heightened awareness of preventive brain health drove consumers to choose supplements targeting memory improvement and long-term cognitive support.

ASEAN and Thailand Brain Health Supplements Market (2025-2031) report provides an in-depth analysis with 30 figures and 9 tables, covered in 82 pages. The report thoroughly covers the market by product type, application, dosage form, age group, distribution channel, and region. The ASEAN and Thailand Brain Health Supplements Market outlook report provides an unbiased and detailed analysis of the ongoing trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.