Digital Signage Systems: Taking Visual Displays to Next Level in Advertisement, Promotion, and Information Presentation in Brazil

Digital signage systems primarily uses display screens, media players, content management systems and media player software to display dynamic or static visual content in indoor or outdoor environment. Existing firm economic conditions in Brazil, along with improving infrastructure, rising disposable income, retail expenditure, urbanization trend, upcoming world sporting events such as FIFA and Olympics, and benefits such as cost and time saving, effective communication, improved customer engagement, and increasing advertising expenditure have set the platform for promising growth of digital signage systems in Brazilian market. According to 6Wresearch, Brazil digital signage system market is projected to reach $865 million in 2019, at a CAGR of 21.3%, during 2014-19.

Upcoming trends witnessed in the market are namely, cloud based computing systems and featuring video content through video wall. These trends are at nascent conditions at the moment in the market and with changing market dynamics, the aforementioned trends are likely to pick up at greater pace during the forecast period.

However, certain issues such as high maintenance cost, high power consumption and high initial investments are visible in the market. With the advancement in the technologies, integration of biometrics with digital signage systems and digitization of box office screens is expected over the next five years.

Amongst all key components, displays accounts for majority of the market share, which is expected to lead in the forecast period as well. Growing demand for LED displays is emerging as a key trend in the display market. In Brazil, displays with size ranging between 40 to 50 inches are predominantly used. However, in the coming years, displays with higher size are anticipated to occupy special place in the market.

In Brazil digital signage market, key players in software market include - Scala, Signagelive, and Omnivex; HP, IBM, and Intel in servers; RMG Networks, Brightsign and others in networking, AOpen and Firstview in media players; LG, Samsung and NEC in display screens.

The digital signage systems utilize three types of display technologies namely LCD, LED, and Plasma. The report, Brazil digital signage market segments digital signage system market by technologies ; by regions such as South East, South, Center-West, and Rest of Brazil; by display size such as <32”, 32 – 40”, 40 – 50”, 50 – 60”, 60 – 70”, 70” & above; by applications such as Indoor and Outdoor, and provides their market trends and forecast in terms of volume (units) and revenue ($ Million) from the year 2011 to 2019 with CAGR projected from the year 2014 to 2019.

The report provides revenue trend and forecast by components such as display screens, software, and media player from the year 2011 to 2019 along with CAGR projected from the year 2014 to 2019. Additionally, the report also provides market dynamics, pricing information and current trends in Brazil digital signage system market.

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